Newly revealed court documents from the ongoing MrBeast Burger lawsuit point to ambitious expansion plans for YouTuber Jimmy Donaldson and his creator-led brand empire. According to a report from Business Insider citing the legal filings, Donaldson intends to launch a beverage company called “Beast Beverages” and a mobile game in 2025.

The specific product details surrounding Beast Beverages remain undisclosed at this time. However, the court documents indicate Donaldson aims to enter the increasingly crowded influencer beverage market, currently dominated by the successful Prime Hydration brand created by YouTubers Logan Paul and KSI. Prime notably outsold Gatorade at Walmart stores nationwide in March 2024.

While little is known about the planned mobile game outside of its monetization through ads and in-app purchases, Donaldson’s previous endeavors suggest he may leverage an existing fanbase and distribution channels to propel the new ventures. His Feastables snack company experienced overwhelming demand after a rebrand and formula improvement in March 2024, prompting Donaldson to restock shelves at major retailers personally.

The revelations emerge from Donaldson’s high-profile lawsuit against Virtual Dining Concepts, the company that managed his MrBeast Burger virtual restaurant brand. In late July 2023, the suit alleged “revolting” food quality issues before Virtual Dining Concepts filed a countersuit weeks later.