Talent Collectives

Zigazoo Promotes President Ashley Mady to CEO

Zigazoo, the social media platform for kids and teens, has promoted Ashley Mady from President to...

Agency

Sundial’s New Creator Agency THEIA Targets Brands Still Running Influencer Marketing as a Campaign Add-On

Sundial Media & Technology Group launched THEIA, a global Influencer Marketing agency, in June 2026, built...

Influencer

Owin Pierson on Building a Creator Business Where Relationships, Identity, and Usage Rights Drive Growth

Before Owin Pierson had management, before he had a rate card, he sent a DM to...

Influencer

Why Tyler Speegle Treats His Creator Business Like a Marketer Would 

Tyler Speegle is a marketer by training and a lifestyle creator by practice. Based in Birmingham,...

Commentary

Creators Capture 26% of Americans’ Daily Video Viewing as Brands Shift More Budget Toward Creator Content, Report Finds

Digital creator content now accounts for 26% of Americans’ daily video viewing across devices, and creators...

Platform

Pennsylvania Sues TikTok, Alleging App Store Age Ratings Misrepresent Content Shown to Teens

Pennsylvania Attorney General Dave Sunday filed a lawsuit against TikTok this week alleging the platform misrepresented...

Commentary

New UK Prime Minister Leans on Creator Tactics to Build Social Media Following

New UK Prime Minister Andy Burnham built his first week in office around a creator-style social...

Commentary

Stop Renting Creators. This Forbes 30 Under 30 Says Brands Need to Buy In

Tinashe Chaponda doesn’t buy the industry’s dominant take that follower count no longer matters and mega-creators...

Agency

AdLarge Names TED, Discovery Veteran Nicole Leyden VP of Brand Partnerships

AdLarge has appointed Nicole Pezzola Leyden as Vice President, Brand Partnerships. Leyden will develop strategic sponsorships...

Platform

Google Lowers Follower Requirements for Search Profiles, Widening Access to Smaller Creators

Google has lowered the eligibility thresholds for Search profiles, expanding access to a feature that gives...

Commentary

ByteDance Inks Copyright Deal With Motion Picture Association Over AI Video Tools

The Motion Picture Association (MPA) and ByteDance announced a memorandum of understanding on Monday establishing intellectual...

Commentary

Creator Economy Job Radar – August 18, 2026 – Amazon, Google, Estée Lauder, and More

Creator Economy hiring for this week shifts toward enterprise marketing organizations, following last week’s issue, which...

Commentary

The 10 Fastest-Growing Canadian Instagram Accounts of July 2026

Dark Joseph Ravine again topped Canada’s Instagram growth chart in July 2026, adding just over 1...

Commentary

CPG Brands Have Built Out Influencer Teams, But Few Reach Leadership Level, Research Finds

Consumer packaged goods companies have staffed Influencer Marketing as a standing function across the industry, but...

Influencer

KSI, DAZN Strike Broadcast Deal to Stream Dagenham & Redbridge Matches on YouTube

KSI has partnered with streaming platform DAZN and Dagenham & Redbridge FC, the sixth-tier English club...

Commentary

Platform Engagement Predicts Brand Impact in Only 1 in 3 Creator Posts, Report Finds

Platform engagement – measured through likes and comments per view – only lines up with a...

Commentary

France’s Top Court Strikes Down Macron’s U-15 Social Media Ban

France’s constitutional council blocked a law banning social media access for children under 15 on August...

Commentary

Shoppers Who Trust AI Are 6x More Likely to Trust Creators, Study Finds

Shoppers who trust AI assistants are five to six times more likely to also trust creators,...

Commentary

Creator Economy Event Calendar – August 17, 2026 – Gamescom, IAB CreatorFronts, and a New York Podcasting Week

This issue’s Creator Economy calendar spans ten events across Kazakhstan, the United States, Australia, Germany, and...

Strategy

How Voldex Grows Roblox’s Biggest Games and Connects Brands With Their Communities 

“Brookhaven,” the most-visited game in Roblox history, was created by the Roblox developer known as Wolfpaq....

Influencer

Creators Figured Out Algorithmic Leverage First. 3 Lessons for Brands Still Paying for Attention

Most companies get built in the same sequence: figure out the problem, then the product/service, then...

Influencer

Maverick Maltin Is Running a Multi-Channel Media Business From One Creator Account

The fourth video Maverick Maltin ever posted reached one million views on TikTok. He had found...

Tech

How Diffraction Is Building Creator Rights Into Physical AI’s Training Data Market

AI labs and robotics companies need training footage to teach machines how to grip tools, navigate...

Strategy

How plusOne Turned a Birkin Giveaway Into a Brand Statement

PlusOne, a sexual wellness brand distributed at Walmart, Target, and Amazon, launched its newest Instagram campaign...

Influencer

From One Video a Day to a Nutrition Brand, Kay Dudley Is Turning Creator Trust Into a Business 

The conversation that sparked Kay Dudley’s brand began with a recipe. She had been making protein...