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Commentary
26 Creator Economy Professionals Assess Clipping’s Role Beyond Entertainment Brands
October 9, 2026Clipping, the practice of cutting long-form audio and video into short clips distributed across thousands of...
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Commentary
Alix Earle, Issa Rae and Remi Bader Headline Creator Programming at Advertising Week New York
October 9, 2026Advertising Week New York’s second day at THE PENN DISTRICT centered on creators and entrepreneurs, with...
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Agency
Performance Marketing Agency Directive Launches B2B Influence Framework, Betting on Credibility Over Reach
October 9, 2026Directive, a B2B performance marketing agency founded in 2013, has introduced “Directive InfluenceOS,” a framework designed...
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Commentary
YFCon Brings 15,000 TikTok Shop Creators and Sellers to Anaheim
October 9, 2026The social commerce expo has grown more than fivefold since June 2025, and the creators on...
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Influencer
Jordan Howlett, Big Sean, Amber Glenn Headline Anime Fandom Panel at Crunchyroll’s Inaugural Forum
October 9, 2026Crunchyroll convened content creator Jordan Howlett, rapper Big Sean, and figure skater Amber Glenn for a...
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Platform
TikTok Unveils AI-Powered Ad and Creator Tools at Canada Summit
October 9, 2026TikTok announced a new round of AI-driven advertising and creator tools on October 7 at the...
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Platform
TikTok Accused of Giving Children Placebo Safety Features in New Lawsuit
October 9, 2026TikTok ran undisclosed experiments that gave thousands of users, including children and teens, non-functional versions of...
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Platform
Pinterest Lets Brands Promote Creator Pins Without Existing Partnerships
October 9, 2026Pinterest will let brands sponsor creator Pins even when no formal partnership exists between the two...
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Tech
Creator Martech Company #paid Names Dave Hampton as First Chief Technology Officer
October 9, 2026#paid, a creator marketing technology company that works with enterprise consumer brands, has named Dave Hampton...
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Platform
Investigation Finds OnlyFans ‘Agents’ Threatening and Exploiting Creators, Taking Up to 70% of Earnings
October 9, 2026A BBC investigation has found that OnlyFans “managers,” known online as “OFMs,” have threatened, controlled, and...
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Brand
Creator Commerce Agency SuperOrdinary Debuts First Microdrama in Partnership With TikTok
October 9, 2026SuperOrdinary, a Los Angeles-based creator commerce agency, released its first scripted microdrama on October 8 through...
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Platform
Substack Unveils Three New Sponsorship Formats for Publishers at Advertising Week
October 9, 2026Substack announced updates to its “Sponsorships” program at Advertising Week New York on October 8, introducing...
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Platform
X Expands Sports Hub to MLB as Part of Broader Advertiser Push
October 9, 2026X has expanded “Gametime on X,” its real-time sports destination, beyond football to include Major League...
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Commentary
Statusphere’s Kristen Wiley: Follower Count Tells You Who’s Watching. Trust Tells You Who Buys.
October 9, 2026The micro-influencer pitch has been around for over a decade. Brands kept buying reach anyway. Kristen...
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Tech
Rebel Audio Launches Invite-Only Podcast Summit Pod U With Mike Majlak, MDMotivator and Caleb Simpson
October 8, 2026Rebel Audio, an AI-powered podcasting platform, announced “Pod U,” an invite-only creator think tank set for...
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Commentary
Top 10 Highest Revenue TikTok Shops in September 2026
October 8, 2026QVC, Inc. and Comfrt both push into TikTok Shop’s top three in September, while Shark Home...
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Agency
Noise Media Group CEO: Making Ads Is Easy Now, Knowing Exactly What to Make Is Not
October 8, 2026When organic reach on Facebook declined in 2014, Joseph Levi lost the student media community he...
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Strategy
Kaer Let a Creator’s Community Co-Design a Fragrance That Sold Out in Less Than a Day
October 8, 2026Fatima Farouk, founder of the fragrance and body care brand Kaer, was a fan of lifestyle...
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Influencer
Street-Style Interviewer Maurice Kamara Signs With UTA
October 8, 2026Maurice Kamara, the creator behind the celebrity and street-style interview page “The People Gallery,” has signed...
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Commentary
Health Topics With the Most Influencer Promotions Often Have Fewer Source Citations, Research Finds
October 8, 2026Health and wellness influencers are most likely to pitch products in topics where posts are also...
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Platform
X Launches AI Campaign Builder for Small Business Advertisers
October 8, 2026At Advertising Week New York, X unveiled “X Lift,” a set of AI tools inside X...
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Brand
FOX Deepens Creator Economy Push With Two Senior Creator Studios Hires
October 8, 2026FOX Corporation has named Bryan Thoensen Senior Vice President, Content Partnerships at FOX Creator Studios, and...
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Platform
Instagram Adds Carousel Editor to Its Edits App
October 8, 2026Instagram has rolled out a carousel editor inside its standalone video app Edits, letting creators combine...
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Influencer
WME Signs Raj Shamani, Indian Podcast Host Nearing 20M YouTube Subscribers
October 8, 2026WME has signed Raj Shamani, founder of Figuring Out Media and host of “Figuring Out with...
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Platform
Facebook Tests Reels-First Homescreen in India and Indonesia, Widening Meta’s Short-Video Push
October 7, 2026Meta has begun testing a new Facebook interface in India that opens directly into a full-screen...
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