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Strategy
Vita Coco Bet on a TikTok Creator Instead of a Super Bowl Ad and Hit a Four-Year Search High
March 13, 2026Every February, brands spend millions on 30-second Super Bowl spots designed to generate buzz that fades...
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Platform
YouTube Launches Podcast Vertical Lineups for Advertisers
March 13, 2026YouTube has introduced a U.S. Top Podcasts Lineup, giving U.S. advertisers the ability to purchase ad...
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Platform
Snapchat Unveils Nominees for Inaugural Snappy Awards, Honoring Top Creators Across 20 Categories
March 13, 2026Snapchat has released the full list of nominees for the first-ever Snappy Awards Show, set to...
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Platform
Oracle Discloses $2B Stake in TikTok U.S. Joint Venture
March 13, 2026Oracle revealed its financial position in TikTok’s U.S. operations through a quarterly filing on March 11,...
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Platform
TikTok, Apple Music Launch Full-Song Playback, Listening Party Features in Exclusive Partnership
March 13, 2026TikTok and Apple Music announced two new features designed to connect music discovery on TikTok with...
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Influencer
Fashion Influencer Morgan Stewart McGraw Is Launching a New Weekly Podcast on SiriusXM
March 13, 2026Fashion influencer and former E! television host Morgan Stewart McGraw will launch a new weekly podcast...
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Talent Collectives
Propagate Content Acquires Creator-First Affiliate Agency Sway Social
March 13, 2026Propagate Content, the independent studio founded by Ben Silverman and Howard T. Owens, has acquired Sway...
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Commentary
UK Regulators Demand Stricter Age Verification for U-13s From Facebook, TikTok, YouTube
March 13, 2026UK media regulator Ofcom (Office of Communications) and data watchdog the ICO (Information Commissioner’s Office) have...
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Agency
FiveTwoNine, Billion Dollar Boy, and Patreon Relaunch Creator Fund to Send 20 Creators to Cannes Lions 2026
March 13, 2026FiveTwoNine and Billion Dollar Boy have relaunched The Creator Fund in partnership with Patreon, selecting 20...
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Agency
From Casting to Creator Infrastructure: How Holy Marketing Is Turning Influencer Campaigns Into Owned Media
March 13, 2026Most brands still treat Influencer Marketing like a media buy: select a creator, rent their audience...
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Tech
COY Creator’s Matt Silk Presents Case for Creator-Owned Media Businesses
March 13, 2026Most creators with millions of followers don’t own them. Their audiences live on platforms they don’t...
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Agency
The Operator Behind the Creator: How Pylo is Turning Attention Into Owned Businesses
March 13, 2026Most creators earning six figures are still one brand contract away from zero. According to Pylo...
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Agency
Vue Creator Management: An Agency Treating Affiliate Strategy as a Full-Time Job
March 12, 2026Most creators know how to post. Fewer know how to turn those posts into a sustainable...
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Commentary
Singapore Podcast Ads Draw Higher Engagement, Lower Saturation Than Other Digital Media, Report Finds
March 12, 2026Podcast advertisements in Singapore outperform other digital media formats on consumer engagement, ad saturation, and brand...
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Tech
Fox Entertainment Taps Billy Parks to Lead Creator Studios Division
March 12, 2026Fox Entertainment has hired Billy Parks as head of Fox Creator Studios, the company’s digital-first division...
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Tech
Libsyn Launches Audience Network as Creator Payouts Hit Record High
March 12, 2026Liberated Syndication Inc. (Libsyn) has launched the Libsyn Audience Network (LAN), a new solution designed for...
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Tech
Narcity Media Launches Self-Serve Instagram Story Distribution Tool for Brands
March 12, 2026Canadian digital media company Narcity Media has launched Boost, a self-serve product on its Locals.tv creator...
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Platform
Meta Acquires AI Agent Social Network Moltbook, Taps Founders for Superintelligence Labs
March 12, 2026Meta has acquired Moltbook, a social network designed for AI agents, and will bring its founders...
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Platform
Google.org, YouTube Commit $20M to Teen Digital Wellbeing With Open-Source Curriculum
March 12, 2026Google.org, the philanthropic arm of Google, and YouTube announced a $20 million global initiative at YouTube’s...
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Strategy
Why Most Brands Still Misunderstand Creator Marketing, According to Consultant Lauren Simpson
March 12, 2026For many brands, creator marketing still sits on the margins of their marketing strategy. Campaigns launch,...
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Strategy
Shake Content’s Dani Markovits: Founders Who Ignore LinkedIn Are Ceding Their Best Acquisition Channel
March 12, 2026B2B marketing has a trust problem. Paid acquisition costs are rising, AI is flooding every channel...
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Tech
Basa’s Adam Schlossman: Creator Marketing’s Biggest Problem Isn’t Discovery, It’s What Comes After
March 12, 2026Adam Schlossman believes Influencer Marketing has matured into a core media channel, but the operational infrastructure...
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Platform
YouTube Surpasses Disney to Become World’s Largest Media Company, Research Shows
March 12, 2026YouTube generated an estimated $62 billion in revenue in 2025, surpassing The Walt Disney Co.’s media...
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Platform
YouTube Expands AI Likeness Detection to Government Officials, Journalists, and Political Candidates
March 12, 2026YouTube has announced the expansion of its likeness detection technology to a pilot group of government...
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Commentary
The 10 Fastest-Growing U.S. Instagram Accounts of February 2026
March 11, 2026Figure skater Alysa Liu added 6.6 million Instagram followers in February 2026, powered by a gold...
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