Strategy

How Dove Turned a Chinese New Year Music Video Into a Cultural Engine Behind a 43M-View Creator Campaign 

Dove’s Chinese New Year (CNY) campaign in Malaysia started with a music video, then layered 78...

Strategy

The Creator Metrics Brands Keep Buying and Why They’re Getting Them Wrong

YouTube recently announced that it’s changing how it counts views on the platform, ending the 30-second...

Influencer

Nicole Story Dent Spent a Decade on the Brand Side. Now That Experience Runs a Creator Business

Nicole Story Dent is a content creator with more than three million followers across Instagram, TikTok,...

Platform

Meta to Pay Up to $16.7B in Child Safety Settlement With 29 States

Meta Platforms has agreed to pay a maximum of $16.7 billion to settle a case brought...

Tech

LTK Adds Conversational AI Agent to Help Brands Build Creator Campaigns

LTK has introduced an agentic layer to its LTK Brand Platform that lets marketers describe a...

Platform

Brazil Fines ByteDance Nearly $30M Over TikTok’s Handling of Minors’ Data

Brazil’s data protection regulator fined TikTok parent company ByteDance more than 153 million reais (nearly $30...

Tech

GameSquare Relaunches Stream Hatchet as AI-Driven Creator Marketing Platform

GameSquare Holdings has rebranded its livestreaming measurement platform Stream Hatchet into “Hatchet,” a broader creator marketing...

Influencer

Comedy YouTuber Kevin Langue Signs With Netflix

Kevin Langue, the YouTube comedy creator known for guessing-game and social-experiment formats, is bringing his two...

Agency

Creator Agency NewGen to Handle Social Media Strategy for Premier Foods’ Mr Kipling, Sharwood’s Brands

London-based social-first creator agency NewGen has been appointed to lead social media strategy across four Premier...

Platform

Pennsylvania AG Targets Snapchat With Second Child Safety Lawsuit in Weeks

Pennsylvania Attorney General Dave Sunday filed a lawsuit against Snap on Tuesday, accusing the Snapchat parent...

Platform

Media Tech Company Entravision Launches Reyna, a Creator-Led Media Platform for Latinas

Entravision has launched Reyna, a multimedia platform the company describes as the first creator-led platform built...

Influencer

‘Chicken Shop Date’ Creator Amelia Dimoldenberg Developing BBC Young Adult Drama

Amelia Dimoldenberg, the YouTube creator behind “Chicken Shop Date,” is developing a young adult drama series...

Platform

Florida Breaks From Meta’s $18B Teen Safety Settlement, Heads to Trial

Florida has rejected a multistate settlement in which Meta agreed to pay up to $18 billion...

Tech

Acast Names Former Apple & Meta Product Leader VP Product, Promotes U.S. Sales Chief

Acast has named Mark Bulling, a product leader with stints at Apple, Meta and WPP Media,...

Platform

Twitch Releases Programming for TwitchCon San Diego 2026

Twitch has released initial programming details for TwitchCon San Diego 2026, scheduled for November 13-15 at...

Strategy

Canada’s Gen Z Puts Friends Before Dating, Research Shows, Giving Tinder a Summer Opportunity

Tinder Canada’s summer 2026 campaign for Double Date was built on a specific finding: Gen Z...

Commentary

TikTok Beats Instagram and YouTube on Views, but Instagram Wins on Engagement, Study Finds

TikTok generates more views and total interactions per video than Instagram Reels or YouTube Shorts across...

Commentary

Why EACA’s New Influencer Council Wants ‘Certified’ in Every European Creator Campaign Brief

Influencer Marketing generates 22% of all complaints against online ads across Europe, with at least half...

Influencer

Bo Corley Is Betting on Royalties as the Next Model for Food Creators 

“You can have a million views and still not have a business,” says Emeus “Bo” Corley....

Influencer

Kristina Menissov on Building Her Own Path Across Modeling, Music, and Publishing 

When the record deal behind her “Summer” single dissolved just before launch, Kristina Menissov called a...

Commentary

Fohr Founder James Nord Wants Brands to Treat Creators Like an Investment Portfolio

James Nord wants to take the guesswork out of Influencer Marketing. Fohr, the platform he founded...

Influencer

Colin Rocker Spent 18 Months Testing What Gets Strangers Talking. Then He Put It in a Box

At For The Firsts networking events in New York City, there is one rule: attendees don’t...

Tech

Acast, Kit Partner to Let Podcasters and Newsletter Writers Cross Formats

Acast and Kit announced a partnership to help podcasters launch newsletters and newsletter writers add audio,...

Technology

Creator Marketing Platform CreatorOS Rebrands to Nutcake

CreatorOS, the London-based creator marketing platform that has run campaigns for McDonald’s, Crocs, Subway, and Samsung,...

Brand

Sony Music Sues Over Unauthorized Songs in Social Media Posts, Kroger Faces Up to $59M

Sony Music Entertainment and nine affiliated labels sued grocery retailer Kroger on August 21, alleging at...