Talent Collectives

Creator Management Firm OVO Talent Pairs In-House Software With Ex-Influencer Managers

OVO Talent uses proprietary software to scout 75,000 to 80,000 creators each month, then hands the...

Technology

One Peak’s Conar Fair: Build for Watch Time, Repeat One Format, Keep the Content Human

In 2020, a behind-the-scenes clip from creator education platform One Peak Creative posted to a brand-new...

Influencer

Lifestyle Creator Takes Part-Time Job After Going Viral, Then Builds a Business Around Her Own Days

Nardose Mesfin started posting during a break from her bartending work, with no plan and no...

Brand

Behind the Creator Campaign: Planet Fitness Put Josh Peck to Work in an Open Brooklyn Club, With No Script

Planet Fitness had actor Josh Peck work a shift at its Park Slope club in Brooklyn,...

Commentary

Australian Government Defends U-16 Social Media Ban in High Court Challenge by Reddit

Government lawyers told Australia’s High Court on November 4 that the country’s ban on children younger...

Talent Collectives

Lighthouse Studios Builds TV-Style Networks on YouTube as Joint Ventures With Creators

Lighthouse Studios finances television-style networks on YouTube as collaborations with creators who already have audiences. It...

Commentary

More Than Half of Marketers Have No Clear Read on UGC Creator ROI, Survey Finds

More than half of marketers surveyed (57%) have no clear read on whether spending on user-generated...

Commentary

Midterm Livestream Watch Time Rose 4.5 Times Over 2022, Report Finds

Election-related livestreams on Twitch, YouTube, Kick and Rumble generated 10.27 million hours watched in the 30...

Commentary

Affluent Consumers Respond to Niche Experts Over Follower Counts, Report Finds

Affluent consumers respond to peer recommendations and expert credibility rather than follower counts, according to a...

Agency

The Gold Studios Promotes Michael Stalker to Its First Creative Director

The Gold Studios, an influencer and social media agency, has promoted Michael Stalker to Creative Director,...

Strategy

Great Creators Need Great Teams to Build Lasting Businesses, Says Tom Sharman 

New Waves, Who Dis, the London production company Tom Sharman co-founded, made videos for UK YouTubers...

Influencer

Content Creator Josh Liljenquist Doesn’t Trade Trust for Views or Sponsorships 

Minnesota creator Josh Liljenquist, whose YouTube content has drawn more than 2.7 billion lifetime views, makes...

Strategy

Florida Resort Makes Itself the Lead Character in Episodic Microdrama Starring Creators

SkyBeach Resort in St. Petersburg, Florida, released an eight-episode vertical microdrama in which the resort is...

Tech

Extreme Reach Extends Its Celebrity Ad Payroll Platform to Creators

Extreme Reach (XR) is taking the payroll platform it uses for celebrities in advertising and extending...

Brand

Svedka Vodka Offers $500,000 for Fan-Made Super Bowl Commercial After 2026 AI Spot

Svedka Vodka is inviting fans to create its next Super Bowl commercial, offering $500,000 to the...

Influencer

Druski Signs Multi-Year Netflix Deal

Druski, the comedian Rolling Stone named its most influential creator of 2026, has signed a multi-year...

Agency

Velocity Capital Management Backs Merger of Creator Agency LV8, Content Network Mirage

Velocity Capital Management, a private equity firm focused on sports, media, and entertainment, has acquired a...

Platform

TikTok, WTA Form Global Content Partnership Built Around Creators, Player Storytelling

TikTok and the Women’s Tennis Association (WTA) have announced a global content partnership that combines player-led...

Commentary

Boston’s Emerson College to Launch Bachelor’s Degree in Content Creation

Emerson College will launch a Bachelor of Arts in Content Creation in fall 2027, adding a...

Talent Collectives

Former Sony Music Podcast Executive Emily Rasekh Joins CAA’s Creator Division

Emily Rasekh, who most recently led global podcast strategy and operations at Sony Music Entertainment, has...

Influencer

Dating Creator Serena Kerrigan, Star of Peacock Comedy, Signs With CAA

Creative Artists Agency (CAA) has signed content creator, comedian and author Serena Kerrigan for representation, per...

Influencer

Jubilee Media to Stream First Live Midterm Election Results Coverage on YouTube

Jubilee Media will host its first live coverage of the 2026 U.S. midterm election results on...

Technology

Steven Bartlett’s Flightcast Now Automates YouTube-to-Spotify Distribution

Flightcast, the video-first podcast hosting platform co-founded by “The Diary of a CEO” host Steven Bartlett,...

Commentary

Creator Economy Job Radar – November 3, 2026 – LinkedIn, eBay, L’Oréal, and More

Creator Economy and Influencer Marketing hiring for the week of November 3, 2026 spans director-level social,...

Strategy

Creators Are Entering Hollywood and UTA Is Advising Brands to Build Relationships Early 

Some time ago, a client came to Liz Fassl after years of influencer work built on...