Platform

Twitch Kicks Off TwitchCon San Diego With 5-Minute Clips, the Return of Hosting and Collectible Emotes

TwitchCon San Diego, Twitch’s three-day convention for streamers and their communities, opened November 13 at the...

Talent Collectives

H.I.G. Capital Forms Creator Economy Company Waveborn, Buys Talent Firm JRE as Its First Acquisition

H.I.G. Small-Cap & Growth, the growth investment affiliate of private capital firm H.I.G. Capital, has formed...

Influencer

Raj Shamani’s ‘Figuring Out’ Passes ‘The Diary of a CEO’ and Joe Rogan in YouTube Subscribers

“Figuring Out with Raj Shamani,” the India-made interview podcast hosted by entrepreneur Raj Shamani, has reached...

Influencer

TwitchCon’s Off-Site Parties Are Where Creators and Brands Size Each Other Up, Says Party List Creator Dylan Nabeth

TwitchCon’s official schedule for San Diego, November 13 to 15, runs to panels and community meetups....

Strategy

AIVANTA’s Donnovan Andrews Is Building a Summit for Brands Preparing to Work With Hundreds of Creators

AIVANTA has built software that logs each introduction it makes between a brand and a creator,...

Agency

Vox Media Signs Three-Year Ad Sales Deal With Political Media Company The Bulwark

Vox Media has signed an exclusive three-year advertising sales and marketing agreement with The Bulwark, executives...

Influencer

WME Signs ‘Hot Smart Rich’ Podcast Host Maggie Sellers Reum

WME has signed Maggie Sellers Reum, founder and host of the business podcast “Hot Smart Rich”...

Brand

EA Sports FC Launches YouTube Series Pitting Zlatan Ibrahimović Against KSI

EA Sports FC has launched “FC Head2Head,” a six-episode YouTube series in which athletes, creators, and...

Influencer

Hulu Taps Creator Tinx to Host ‘The Circle’ Revival With TikTok Fan Voting

Hulu has named creator, author, and SiriusXM host Tinx as host of its revival of “The...

Agency

Elevate Communications Hires Former TikTok Brand Partnerships Lead to Run Creator Practice

Elevate Communications, a Boston-based strategic communications and brand marketing agency, has named Sam Valentine, who led...

Brand

Bob Evans Enters Microdramas With 20-Episode Holiday Series From Pixie USA

Bob Evans, the refrigerated sides brand owned by Post Holdings, is releasing a 20-episode holiday microdrama...

Brand

NBA Teams Opened Media Day to This Creator-Led Outlet as Younger Fans Shift to Clips

Every starter on the Washington Wizards spent 10 to 15 minutes with the hosts of Enjoy...

Commentary

Can Creator Marketing Work in Regulated Industries? 24 Industry Professionals Weigh In

Brands in finance, pharmaceuticals, alcohol, and betting face constraints on Creator Marketing that most categories do...

Commentary

Bill Simmons Ended The Ringer’s ChatGPT Sponsorship After Listeners Rejected AI Segments, per Report

Bill Simmons, founder and CEO of the Spotify-owned podcast network The Ringer, canceled a sponsorship with...

Brand

Poppi Co-Founder Allison Ellsworth Says Creators Now Ask for Equity to Work With New Brand Jetty

Allison Ellsworth, who co-founded prebiotic soda brand Poppi and sold it to PepsiCo for $1.95 billion...

Agency

Hiller Media Group’s Austin Hiller on Growing Slowly and Giving Creators Room to Create

Hiller Media Group (HMG) has paid creators nearly $6 million, roughly six times the $1 million...

Strategy

SCWB Media’s Kirstie Nicole: LGBTQ+ Audiences Reward Brands That Commit and Hold Their Position

Kirstie Nicole wants brands to treat LGBTQ+ audiences as an annual commitment shaped by people from...

Agency

Darlington Social’s Chloe Sappern and Lydia Berry on Why Celebrity Social Needs Creator-Speed Content 

Darlington Social co-founders Chloe Sappern and Lydia Berry build their agency on the premise that celebrities...

Technology

Open Creator Rates, Conversion Data Will Make Influencer Programs Run Like Paid Ads, per Iconically’s Founders

Iconically runs creator deals as auctions. Brands post a brief, creators bid to promote it, and...

Talent Collectives

Zodiac Global’s Danny Agg: Spread the Budget, Guard the Usage Clause, Build With Committed Creators

No creator post comes with a guaranteed sales number, and Danny Agg says anyone who promises...

Influencer

CAA Signs ThatMob, Creator of Viral Minecraft Horror Series ‘Verity’

Creative Artists Agency (CAA) has signed ThatMob, the creator behind “Verity,” a viral horror series built...

Commentary

The 10 Fastest-Growing UK Instagram Accounts of October 2026

Harry Kane gained 833.4K Instagram followers in October 2026, the most of any UK account, finishing...

Technology

The Webby Awards Opens Verified Credits Registry to More Than 150,000 Digital Creatives

The Webby Awards has launched the Global Webby Credits Registry. The free platform lets more than...

Talent Management

Talent Firm Entertainment 360 Acquires Brigade, Adding Substack Writers, Podcasters to Its Roster

Entertainment 360, a Los Angeles-based talent management company, has acquired Brigade, a creative management firm focused...

Technology

Creator-Founded Influencer Platform Tano Raises $4M to Automate Brand Campaigns

Tano, a UK-based Influencer Marketing platform started by two part-time creators, has raised a $4 million...