Commentary

Club Wants Creators to Build Their Entire Business on One Platform

Club, a New York-based platform that launched its mobile app this month, is betting creators want...

Brand

Disney Adds Dude Perfect, Dhar Mann and The Try Guys to ‘Created in LA’ Lineup

Disney and creator Jon Youshaei announced a new round of speakers to “Created in LA,” the...

Agency

SuperAwesome Introduces Well-Being Program With Free Therapy, Payment Trusts for Minor Creators

When a teenage creator working on a toy brand campaign came to SuperAwesome saying she was...

Tech

How Viral Hub’s Co-Founders Turned Their Agency Workflow Into an Operating System for Influencer Agencies

Rafi Lieberman is the co-founder of Viral Hub Marketing, a U.S.-based Influencer Marketing and UGC agency...

Commentary

UNESCO Report Finds South African Content Creators Face Widespread Online Harms, Minimal Formal Training

UNESCO has published a new research report, “Behind the Screens in South Africa: Challenges, Opportunities, and...

Tech

Klook Opens Single-Link Creator Storefront to Full Network of 30,000 Travel Creators

Klook has rolled out its “Kreator Shops” feature, a consolidated affiliate storefront for travel content creators,...

Strategy

Bryan Barletta on Rebuilding Podcast Movement Around Creators, Buyers, and the Economics Between Them 

Podcast advertising remains what Bryan Barletta calls “an island” in media buyers’ planning infrastructure, a channel...

Influencer

YouTube Travel Creator Drew Binsky Signs Deal With Netflix

Netflix will begin streaming a curated collection of Drew Binsky’s travel documentaries on September 19, marking...

Brand

How Unilever Turned World Cup Creator Hubs Into a 2.5B-Reach Content Engine

Unilever Personal Care’s “House of Fresh” creator activation during the FIFA World Cup 2026 drew more...

Strategy

Liberia’s Health Ministry Recruits Beauty Pageant Influencers to Counter HPV Vaccine Misinformation

Liberia’s Ministry of Health enlisted social media influencers, including pageant queen Goretti L. Itoka and contestants...

Influencer

Amelia Dimoldenberg Ends ‘Chicken Shop Date’ After 12 Years, Turns to Scripted TV & Film

Amelia Dimoldenberg is ending “Chicken Shop Date” after 12 years, the YouTube creator announced in an...

Platform

YouTube Renames ‘Paid Product Placement’ to ‘Branded Content,’ Adds Disclosure Controls While Testing Local Affiliate Retailers

YouTube rolled out two separate updates to its creator tools this week, announcing a small-scale test...

Tech

WasabiCard Expands Stablecoin-Powered Payment Infrastructure for Livestreaming, Creator Businesses

WasabiCard is expanding its stablecoin-powered payment platform to serve livestreaming platforms and creator agencies managing distributed...

Platform

TikTok, NFL Deepen Partnership With Fan Hubs and Expanded Ad Inventory for Clubs

TikTok and the NFL have signed a new multiyear partnership that pushes the relationship beyond posting...

Influencer

YouTuber MoistCr1TiKaL to Self-Finance Animated Feature Based on His Own Comic

Animation studio Lyrical Animation is developing a feature-length adaptation of “Godslap,” the comic created by YouTuber...

Platform

Tubi Orders First UK Original Under ‘Creators’ Program, Taps Football Freestylers Woody & Kleiny

Tubi has commissioned its first UK original series through its creator program, ordering “Wheel of Misfortune”...

Brand

Sephora Launches TikTok Shop With Monthly ‘Drop Shop’ Livestream Events

Sephora will debut on TikTok Shop starting September 19, piloting a new retail format called the...

Commentary

Belgium Introduces Bill to Regulate Influencer Marketing, Ban Counterfeit Product Promotion

A draft bill introduced in the Belgian Chamber of Representatives on August 27 would require influencers...

Influencer

Roller Rabbit and Kit Keenan Built a Clothing Collection Around the Creator’s Point of View 

Clothing brand Roller Rabbit’s collaboration with content creator Kit Keenan started at an industry gifting event,...

Commentary

The Other Side of the Brief: 34 Industry Insiders on the Biggest Mistakes Creators Make With Brands

The question of what brands get wrong in creator partnerships has drawn considerable industry commentary. The...

Influencer

Dude Perfect’s First CEO Andrew Yaffe Departs After Less Than Two Years

Andrew Yaffe is stepping down as Dude Perfect’s first-ever CEO, roughly two years after he was...

Platform

X Now Requires U.S. Creators to Use X Money for Payouts, Ending Stripe Option

X has moved all U.S. creator payouts to X Money, the platform’s in-house payments service, cutting...

Influencer

How Aliyah Bah Turned #Aliyahcore Into Fabtopia, Extending Her Creative Universe Into an Apparel Brand 

Aliyah Bah did not launch her personal brand Fabtopia the traditional way. The Atlanta-based content creator...

Commentary

Creators.gg Wants to Make Gaming Campaigns Pay for Performance, Not Follower Count

Gaming studio marketing budgets have long flowed toward established streamers, while smaller creators navigate a market...

Technology

Precisify Joins YouTube’s Creator Partnerships API to Bring Media-Buy Discipline to Influencer Marketing

Brands invest heavily in selecting the right creator and shaping the collaboration. What happens after, and...