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Commentary
Creator Strategy for the Back Half of 2026: 50 Experts on the One Change Brands Should Make
July 24, 2026The first half of 2026 reset the ground rules for creator marketing. TikTok’s U.S. ownership dispute...
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Agency
Ubiquitous CEO Jess Flack Wilson: Brands Are Running Campaigns When They Should Be Building Programs
July 24, 2026Jess Flack Wilson spent years in performance marketing convinced that influencer campaigns were too unattributable to...
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Agency
TikTok LIVE Agency ATRX Partners With Ambiance Media Partners to Launch Creator Weekend in Chattanooga
July 24, 2026ATRX, an official TikTok LIVE agency, is partnering with Ambiance Media Partners to bring creator education...
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Technology
Manifest Financial, Mastercard Launch Business Debit Card for Creator Entrepreneurs
July 24, 2026Manifest Financial and Mastercard have launched the Manifest Business Debit Mastercard, a card and integrated account...
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Platform
Patreon Cuts 20% of Staff in Second Major Layoff Since 2022
July 24, 2026Patreon laid off 93 employees, roughly 20% of its workforce, on July 23, according to an...
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Influencer
‘Uncle Roger’ Comedian Nigel Ng Signs With CAA
July 24, 2026Comedian and digital creator Nigel Ng, known online as “Uncle Roger,” has signed with CAA for...
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Commentary
Critics Choice Association Launches Inaugural Awards for Digital Creators
July 24, 2026The Critics Choice Association (CCA) has announced the inaugural Critics Choice Creator Awards, extending its critics-driven...
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Commentary
Study of 1,500+ Paid Deliverables Finds Mid-Tier Influencers Are the Least Efficient Buy
July 24, 2026Creators with 50,000 to 250,000 followers post the worst cost per view and the worst cost...
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Commentary
IAB Global Network Launches Creator Week Spanning 17 Markets
July 24, 2026The IAB Global Network announced the launch of IAB Global Creator Week, an initiative uniting 17...
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Agency
From Swarovski to Greenpark: Giulia Mazzei on Why Brands Keep Bringing Agencies In Too Late
July 23, 2026Giulia Mazzei crossed from client to agency in January 2026, joining London-based agency Greenpark as Influencer...
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Commentary
The 10 Fastest-Growing Australian Instagram Accounts of June 2026
July 23, 2026Josh Heuston topped Australian Instagram growth in June 2026, with his Prime Video series “Off Campus”...
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Commentary
Sports Creator Growth on YouTube Shows Subscriber Count Alone Isn’t Enough, Report Finds
July 23, 2026Brand marketers evaluating YouTube sports creators by subscriber count alone are missing a fuller picture of...
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Strategy
How B2B Unplugged Built a Sold-Out Event Series by Fixing What Conferences Get Wrong
July 23, 2026Most B2B marketers have been to that conference: the recycled panel, the awkward mingling, the room...
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Commentary
Follower Count Doesn’t Set B2B Influencer Prices, Report Finds
July 23, 2026Follower count is a weak predictor of what a B2B influencer charges, according to a pricing...
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Strategy
‘The Daily Show’ Enters the Microdrama Business With a Political Spoof
July 23, 2026“The Daily Show” is making its first vertical series, and it is aiming its satire at...
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Influencer
Amelia Dimoldenberg’s ‘Passenger Princess’ Returns for Season 2 With Six New F1 Drivers
July 23, 2026Amelia Dimoldenberg‘s YouTube series “Passenger Princess” premiered its second season on July 22, pairing the “Chicken...
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Influencer
Blenders Eyewear Names Creator Jordan Howlett as Its First Chief Content Officer
July 23, 2026Blenders Eyewear has appointed creator Jordan Howlett as its first-ever Chief Content Officer, marking the first...
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Tech
B2B Creator Marketing Platform Passionfroot Raises $15M Series A Led by Insight Partners
July 23, 2026Passionfroot, the Berlin-based platform for B2B creator marketing, has raised a $15 million Series A led...
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Commentary
Syracuse University Taps Former IZEA President Ryan Schram to Lead Creator Economy Center
July 23, 2026Syracuse University has named Ryan Schram, a 13-year veteran of the Influencer Marketing company IZEA, as...
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Commentary
Creator Content Now Claims 26% of Daily TV & Video Viewing Time, Report Finds
July 23, 2026Original “creator” content now accounts for 26% of all daily TV and video viewing time, or...
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Influencer
WME Signs YouTube Horror Filmmaker Evan Royalty Amid ‘SCP’ Franchise Buzz
July 23, 2026WME has signed Evan Muir, the filmmaker and digital creator known professionally as “Evan Royalty,” with...
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Strategy
5X Media’s Alon Shtruzman & Scott Einbinder Launch Microdrama Studio
July 23, 20265X Media’s Alon Shtruzman and Scott Einbinder have launched New Short Media, a vertical storytelling studio...
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Strategy
BuzzFeed Studios, muVpix Team Up for 100-Title Microdrama Slate
July 23, 2026BuzzFeed Studios has entered a partnership with vertical-drama studio muVpix to produce more than 100 microdrama...
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Platform
TikTok Tests AI Likeness Detection Tool, Following YouTube’s Playbook on Deepfakes
July 23, 2026TikTok has begun testing an opt-in tool that scans the platform for AI-generated content using a...
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Influencer
Drew Afualo’s ‘The Comment Section’ Podcast Moves to Acast, Adds YouTube
July 23, 2026New York Times bestselling author and creator Drew Afualo is moving her weekly podcast “The Comment...
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