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Platform
Facebook Tests Reels-First Homescreen in India and Indonesia, Widening Meta’s Short-Video Push
October 7, 2026Meta has begun testing a new Facebook interface in India that opens directly into a full-screen...
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Commentary
Nevada AG Aaron Ford Builds Unpaid Influencer Network in Governor’s Race
October 7, 2026Nevada Attorney General Aaron Ford’s gubernatorial campaign has built a volunteer influencer program called “Creators for...
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Agency
Get Engaged, Agency Behind DoorDash’s 50 Cent Super Bowl Campaign, Joins SAMY in Reported Nine-Figure Deal
October 7, 2026Get Engaged, the Atlanta-founded social-first marketing agency that built DoorDash’s viral “Beef 101” campaign with 50...
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Platform
LTK Brings Apple Intelligence Into Creator Workflow With Auto-Draft Posting Tool
October 7, 2026LTK has launched “Auto-Draft,” a new feature in its Creator app that uses Apple Intelligence to...
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Commentary
Consumers Are Pushing Back Against Algorithmic ‘Optimization,’ Report Finds
October 7, 2026Creative agency OK COOL has released its sixth annual trend report, “The Societal Ozempification of Personality,”...
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Brand
Danish Consumer Group Files Complaint Against Red Bull Over Influencer Marketing to Minors
October 7, 2026The Danish Consumer Council has filed complaints with Denmark’s Consumer Ombudsman against Red Bull Denmark, influencer...
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Influencer
YouTuber Gossip Goblin Moves AI Film ‘Gods Don’t Give Gifts’ to December for Oscar Campaign
October 7, 2026Zack London, the YouTuber known as “Gossip Goblin,” and his film studio partner Fable have moved...
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Influencer
ESPN & HBO Veteran Bomani Jones Moves Podcast ‘The Right Time’ to Sports Media Firm Playmaker
October 7, 2026Bomani Jones, known for his tenures at ESPN and HBO, is partnering with podcast company Playmaker...
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Commentary
The 10 Fastest-Growing U.S. Instagram Accounts of September 2026
October 7, 2026Rapper Macklemore added 2.9 million Instagram followers in September, by far the month’s biggest jump, after...
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Talent Collectives
THE·TEAM Acquires UK Creator Agency Outreach Talent Group
October 6, 2026Global sports, music and entertainment company THE·TEAM has acquired Outreach Talent Group (OTG), a London-based creator...
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Agency
How a France-Based Gaming Agency Is Convincing Lifestyle Brands to Bet on Twitch
October 6, 2026When The Node acquired Matchmade in 2024, the plan was to rebuild the creator platform into...
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Talent Collectives
Lost Co-Founds Media Companies With Athletes and Targets Television Budgets on YouTube
October 6, 2026YouTube channels built around elite athletes are beginning to generate media company valuations, but production capacity,...
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Platform
TikTok’s New AI Shopping Assistant Lets Users Buy Without Leaving the App
October 6, 2026TikTok has unveiled a conversational AI shopping assistant and a one-click checkout tool, part of a...
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Influencer
Jake Paul’s Anti Fund Seeks $400M for New Venture Fund
October 6, 2026Anti Fund, the venture and growth investment platform co-led by Jake Paul and Geoffrey Woo, is...
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Influencer
Paris Hilton’s Nonprofit to Host ADHD Creator Summit With 50+ Neurodivergent Creators
October 6, 2026Paris Hilton will host UNSTOPPABLE, a daylong summit for neurodivergent creators, on October 15 at Slivington...
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Platform
TikTok Expands Off-Platform Ad Network to U.S. Advertisers, Adds AI Campaign Tools Through Claude, Perplexity
October 6, 2026TikTok is bringing its ad network beyond its own app to U.S. advertisers and opening up...
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Influencer
Influencer Matilda Djerf’s Fashion Brand Opens First Permanent Store in New York
October 6, 2026Djerf Avenue, the fashion and beauty brand founded by Swedish influencer Matilda Djerf, opened its first...
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Commentary
iGaming Influencer Rates Run 20-60% Above Standard Platform Benchmarks, Report Finds
October 6, 2026Influencer sponsorship rates for iGaming campaigns run 20-50% above standard platform pricing on Instagram, YouTube, and...
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Influencer
Mark Rober Built CrunchLabs to Survive Without Him
October 6, 2026Mark Rober, the YouTuber and founder of CrunchLabs, said in an interview with Bloomberg’s Emily Chang...
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Commentary
Morning Brew Acquires Creator-Led CPG Newsletter Express Checkout
October 6, 2026Morning Brew has acquired Express Checkout, a creator-led media brand covering consumer packaged goods, retail, and...
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Talent Collectives
UK Talent Agency InterTalent Appoints Dejah McCombe and Lucy Bendien as Co-Heads of Creators
October 6, 2026InterTalent, the UK talent agency that represents creators including Francis Bourgeois, has named Dejah McCombe and...
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Commentary
Pakistan Imposes 5% Tax on Social Media Earnings, Including Income From Overseas Creators
October 6, 2026Pakistan’s Federal Board of Revenue (FBR) has introduced a new procedure for taxing income earned from...
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Platform
beehiiv Raises Prices, Faces Pushback From Creators
October 6, 2026beehiiv is increasing prices on its paid subscription tiers for the first time in roughly two...
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Commentary
Venus Williams, Dhar Mann Headline Opening Day of Advertising Week New York
October 6, 2026Advertising Week New York opened its 22nd year on October 5 at THE PENN DISTRICT, drawing...
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Influencer
Dhar Mann Unveils Creator City, a Four-Acre Los Angeles Production Campus Opening Super Bowl Weekend 2027
October 6, 2026Dhar Mann, Advertising Week New York’s inaugural Chief Creator Officer, announced “Creator City,” a new four-acre...
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