Agency

Why Brands Keep Losing on TikTok Shop: Z Media’s Case Against the Macro Influencer

What does it cost to wait another year on TikTok Shop? According to Remy Beaumont, founder...

Influencer

Meet Brandon Pleshek, the Third-Generation Janitor Who Turned TikTok Into a Tentpole Business 

The first video Brandon Pleshek ever posted to TikTok was a rug being vacuumed. No narration,...

Tech

Nectar Social Raises $30M to Scale AI-Powered Social Marketing Platform

Nectar Social has closed a $30 million Series A round led by Menlo Ventures and its...

Platform

Spotify Expands Video Podcast Distribution as Apple Podcasts Integration Nears

Spotify has expanded its video podcast distribution network through integrations with five hosting platforms and plans...

Commentary

VidCon Returns to Anaheim for 15th Annual Event With Twitch, Snap, Spotify Execs, Debut Brand Match Accelerator

VidCon will return to the Anaheim Convention Center on June 25-27, 2026, for its 15th annual...

Commentary

B2B Creator Vetting: 30 Experts on Why Audience Quality Beats Reach  

B2B Influencer Marketing is becoming a more formal part of brand strategy, but creator selection remains...

Influencer

How Ninjon Turned Miniature Painters’ Color Problem Into a Creator-Led Product 

Color choice is one of the most persistent friction points in miniature painting. For years, Jon...

Commentary

Enterprise FMCG Brands Treat Influencer Marketing as a Tactical Add-On Despite Heavy Spending, Report Finds

A majority of enterprise fast-moving consumer goods (FMCG) brands continue to treat Influencer Marketing as a...

Commentary

Europe’s Creator Economy Reaches 8.6 Million Income-Generating Creators, Report Finds

Europe’s Creator Economy now counts 8.64 million income-generating creators, according to a new quarterly report published...

Agency

‘The Tamsen Show’ Expands to Two Episodes Weekly as Brand Demand, Audience Growth Fuel fwd. network Renewal

AdLarge and its podcast division the fwd. network have renewed “The Tamsen Show,” the podcast hosted...

Tech

DAX US, Captivate Launch Integrated Monetization Platform for Podcast Creators

Programmatic audio exchange DAX US and podcast hosting platform Captivate have announced a fully integrated platform...

Agency

Red Seat Ventures Signs Multiyear Ad Sales & Distribution Deal With True Crime Podcast ‘Crime Weekly’

Red Seat Ventures, a creator-led media company owned by Fox Corporation, has signed a multiyear partnership...

Tech

AnyMind Group Launches AI Platform to Connect Online Marketing, Offline Retail Sales

AnyMind Group has launched AnyAI OMO, an AI agent-powered platform that connects online marketing activity with...

Tech

Acast Launches First Video Ad Campaigns on Apple Podcasts With State Farm, T-Mobile

Acast has launched the first integrated video advertising campaigns on Apple Podcasts, with State Farm and...

Influencer

CAA Signs Creator Max Klymenko of ‘The Career Ladder’ Fame

CAA has signed Max Klymenko, the Ukrainian creator behind “The Career Ladder,” to its creator division....

Platform

Google Business Profiles Surfacing Social Posts in Local Search Results

Google is surfacing recent social media posts inside some Google Business Profiles, adding another way for...

Strategy

How Jergens Is Using Creator Experiences to Reach Younger Beauty Consumers  

For most of its 125-year history, Jergens built brand loyalty the same way: mother to daughter,...

Brand

How Thai Randolph’s NILE & Co. Aims to Build Legacy Brands From Creator Influence 

The Creator Economy has proven it can build attention quickly. Thai Randolph is betting the next...

Commentary

Muck Rack Joins Sounds Profitable Partner Network as Podcasting’s Role in Earned Media Grows

Sounds Profitable, the trade association for the podcasting industry, announced that Muck Rack, an AI communications...

Influencer

Maizen’s JJ & Mikey Moves From YouTube Gaming to Global Franchise in pocket.watch Deal  

Pocket.watch and Maizen are turning JJ & Mikey, the animated duo from Maizen’s YouTube gaming channel,...

Tech

Most Brands Think They’re Winning on YouTube But Data Shows Otherwise, Says ChannelCrawler’s Jake Kitchiner

YouTube has become the most-watched streaming platform on television screens in the United States, and sponsorship...

Platform

Meta Confirms Connect 2026 for September, Teases Wearables and AI Advances

Meta has confirmed its annual Connect conference will take place September 23 and 24 at the...

Commentary

The 10 Fastest-Growing Canadian Instagram Accounts of April 2026

Dark Joseph Ravine added 1.4 million Instagram followers in April 2026, leading Canada’s growth rankings by...

Commentary

AI Search Visibility Index: Influencer Marketing Agencies, May 2026

Influencer marketing agencies are increasingly being discovered through AI search platforms, with a small number of...

Agency

H/L Agency Launches Phased Influencer Campaign for McDonald’s McCafé All-New Drinks

Independent full-service advertising and marketing agency H/L Agency has launched a phased social campaign for McDonald’s,...