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Influencer
Aba Asante On Rebuilding After Virality And Turning Gen Z Storytelling Into A Business
February 17, 2026At 16, Aba Asante uploaded a TikTok that she still describes as “so foolish,” a simple...
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Commentary
UK Media Agencies Shift YouTube Strategy Toward CTV, Brand Suitability
February 17, 2026UK media agencies increased investment in YouTube advertising in 2025 and plan to maintain or expand...
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Influencer
MrBeast Partners With Naruto Shippuden For Limited-Edition Merchandise Collection
February 17, 2026YouTube creator MrBeast, whose real name is Jimmy Donaldson, has launched a merchandise collaboration with the...
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Tech
Long-Tail Creator Supply Meets Retention-Driven Platforms, Report Finds
February 17, 2026The Creator Economy remains structurally dominated by smaller creators, even as major social platforms increasingly prioritize...
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Commentary
Primark Leads UK Fashion Brands On TikTok As Engagement Metrics Reshape Rankings
February 17, 2026Primark retained its position atop the UK fashion brand rankings on TikTok in Q4 2025, generating...
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Tech
Moburst Launches AI Unit, Hires Crystal Ball Founder Fernando Ideses As Product Lead
February 17, 2026Moburst announced the launch of Growth Labs, an AI unit focused on building and scaling AI-powered...
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Platform
Indie Distributor Utopia Launches Patreon Membership For Film Screenings, Creator Q&As
February 17, 2026Independent film distributor Utopia announced the launch of “Utopia Screening Room,” a membership channel hosted on...
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Tech
Later Unveils Unified Influencer Marketing Analytics Platform With Sales Tracking
February 17, 2026Influencer Marketing company Later has launched Later 360, a reporting suite that consolidates Influencer Marketing data,...
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Technology
LTK Cuts Staff In Shift To Self-Serve Brand Platform
February 16, 2026LTK confirms it laid off employees on Thursday as part of an organizational restructure affecting its...
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Brand
Moose Toys Launches Mark Rober And Salish Matter Toy Lines
February 16, 2026Moose Toys announces two separate creator partnerships to expand its portfolio of influencer-led products, signing deals...
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Platform
TikTok Launches Local Feeds Feature Under New U.S. Ownership
February 16, 2026TikTok introduces Local Feeds, a location-based discovery experience for users 18 and older, marking the platform’s...
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Commentary
Measuring What Matters: 41 Professionals On The Tools, Frameworks, And Gaps Defining Creator Performance
February 13, 2026Influencer Marketing is no longer fighting for budget. It’s fighting for proof. U.S. brands were projected...
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Tech
Fabulate Integrates TikTok Symphony AI Tools Into Influencer Marketing Platform
February 13, 2026Fabulate has integrated TikTok Symphony, TikTok’s suite of generative AI tools, directly into its Influencer Marketing...
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Agency
E-Commerce Agency Front Row Acquires Performance Marketing Firm Socium Media
February 13, 2026New York-based e-commerce firm Front Row Group has acquired Socium Media, a performance marketing and digital...
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Commentary
UK Creator Marketing Expansion Fails To Lift Attention In 2025, Report Finds
February 13, 2026Brands across UK consumer sectors expanded creator marketing activity in 2025, but increased scale did not...
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Platform
YouTube’s Super Bowl LX Flag Football Game Draws 14M Live Views, Doubling Previous Year
February 13, 2026The NFL and YouTube‘s Super Bowl LX Flag Football Game attracted over 14 million live views,...
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Commentary
‘Bing’ Producer Acamar Films To Launch Curated Children’s YouTube Channel
February 13, 2026Acamar Films will launch “Again! Again!,” a YouTube channel featuring curated children’s programming, in March 2026....
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Commentary
YouTube Growth Signals Stronger Long-Term Artist Performance, Music Industry Data Shows
February 13, 2026YouTube may be an early indicator of sustainable artist growth, according to new research analyzing streaming...
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Technology
From Platform Monetization To Inbox Reality: Why Austin Chen Is Rebuilding The Deal Layer Of The Creator Economy
February 12, 2026After more than a decade building creator monetization and discovery tools inside some of the world’s...
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Agency
Street Interviews As Performance Media: How Jesse Eisenberg Is Scaling StreetTalk’s ‘Conversations That Convert’
February 12, 2026When brands talk about “authenticity” in 2026, most still mean influencer partnerships or polished testimonial videos....
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Influencer
Valerie Lepelch Bet On Herself Before TikTok Was A Career Path
February 12, 2026Going viral in high school is one thing. Walking into the cafeteria the next day and...
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Brand
Ego Pharmaceuticals’ QV Brand Taps Social Soup For Micro-Influencer Strategy
February 12, 2026Ego Pharmaceuticals has partnered with influencer marketing agency Social Soup for a six-month campaign focused on...
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Commentary
BNP Paribas Announces Specialized Banking Team For Europe’s €135B Creator Economy
February 12, 2026BNP Paribas has deployed dedicated advisors in its Paris region branch to serve content creators as...
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Commentary
Tax Preparer H&R Block Launches Tax Platform For Content Creators
February 12, 2026H&R Block has unveiled Creator Suite, a tax filing platform designed for content creators, at an...
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Platform
Threads Adds AI Tool Allowing Users To Customize Feeds Through Public Posts
February 12, 2026Meta has rolled out “Dear Algo” on Threads, an AI-powered feature that allows users to customize...
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