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Platform
YouTube Tests Cutting Minimum Payment Threshold for Some Creators
October 29, 2026YouTube is running an experiment that lowers the minimum amount creators must earn before receiving a...
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Tech
Former Trade Desk Chief Revenue Officer Joins ShopMy as CRO
October 29, 2026Jed Dederick, who spent nearly 14 years at The Trade Desk and most recently served as...
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Platform
YouTube Lays Out Five-Part Revenue Playbook for Broadcasters and Media Companies
October 29, 2026YouTube is pitching European broadcasters on a way to grow on its platform without moving away...
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Commentary
California Enacts Law Letting Former Child Influencers Require Removal of Paid Family Content
October 29, 2026California has enacted a law that allows adults who appeared as minors in paid social media...
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Platform
Meta, Snap Face Los Angeles Jury in Teen Social Media Addiction Trial
October 29, 2026Jury selection began October 28 in Los Angeles Superior Court in a trial in which two...
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Talent Collectives
Fox-Owned Red Seat Ventures Secures Exclusive Rights to Homecoming Golf
October 29, 2026Red Seat Ventures, a creator-led media company owned by Fox Corporation, has announced an exclusive partnership...
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Tech
AnyMind Group Partners With Meta to Link Facebook, Instagram Live Video Ads to Live Commerce
October 28, 2026AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, announced a partnership with Meta...
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Strategy
TikTok Shop Sellers Are Prioritizing Creator Sales Over Volume, FastMoss Expo Shows
October 28, 2026YFCon, the TikTok Shop expo run by data platform FastMoss, wrapped up in Anaheim in October...
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Strategy
How The Content Code Turned Fenix Flexin’s Viral Hit Into Brand Deals and Media Collaborations
October 28, 2026Rapper Fenix Flexin posted a snippet of his song “RUBBERZ” on Instagram and drew 15 million...
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Brand
Chipotle Is Bringing Back Smoked Brisket With Food Creators, Reality Star in Kitchen Campaign
October 28, 2026Chipotle Mexican Grill has announced that it will bring back its limited-time Smoked Brisket to restaurants...
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Agency
Social Media Agency Spin Appoints Born Social’s Kate Higham as Group CEO
October 28, 2026Spin, the independent social media agency, has named Kate Higham, Managing Director of Born Social, as...
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Platform
Tubi, TikTok Name 12 Creators for Incubator to Develop 10 Original Series
October 28, 2026Tubi, the free streaming service owned by Fox Corporation, and TikTok announced the 12 creators selected...
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Agency
Billion Dollar Boy Group Names 60 Creators to Inaugural Impact List
October 28, 2026Billion Dollar Boy, FiveTwoNine and Companion have released the first edition of “The Impact List,” an...
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Platform
beehiiv Launches Podcast Advertising Tools With No Minimum Download Requirement
October 28, 2026beehiiv has launched a suite of podcast advertising tools that lets creators and publishers of any...
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Platform
YouTube Launches Shorts Series Feature as Microdramas Pass 6.5B Views in H1 2026
October 28, 2026YouTube has introduced a Shorts series feature that lets creators organize vertical videos into seasons and...
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Platform
Twitch Lets Partners Promote ‘Stream Recap’ Clips on Instagram, YouTube Through New Program
October 28, 2026Twitch is launching “Recaps Spotlight,” a program that lets partner companies share clips from streamers’ “Stream...
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Agency
Cheil India Hires Former Reckitt Digital Creative Lead to Run Samsung’s Social and Influencer Marketing
October 28, 2026Cheil India has appointed Geetika Chadha as Associate VP of Social and Influencer Marketing for its...
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Technology
AnyMind Group Launches YouTube Rights Management Tool for Creators
October 28, 2026AnyMind Group has introduced “Rights Management,” a service that lets creators monetize, block, or track other...
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Platform
Instagram Head Says Video Creator Payments Lose Money as Platform Tests Long-Form Video
October 28, 2026Instagram head Adam Mosseri said the platform’s performance-based payments to video creators lose money and that...
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Platform
Snapchat’s First Product Manager Named Head of Product at X
October 28, 2026Peter Sellis, the first Product Manager at Snapchat, has been appointed to lead product at X,...
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Platform
Netflix Taps Former Apple Podcasts Marketing Head to Lead Podcast Content Acquisition
October 28, 2026Netflix has hired Steve Wilson, who spent 15 years at Apple and most recently headed marketing...
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Commentary
Americans Define Creators by Craft, University Study Finds
October 28, 2026More than eight in ten U.S. adults (83.7%) say a sustained commitment to craft over time...
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Influencer
MrBeast Partners With Mastercard on Co-Brand Cards for Consumers and Creators
October 28, 2026Mastercard and Beast Industries, the company founded by YouTube creator Jimmy Donaldson, known as MrBeast, are...
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Commentary
Podcast Subscribers Who Use Audio Benefits Churn at Less Than Half the Rate of Those Who Don’t, Analysis Shows
October 28, 2026Podcast subscribers who activated their audio benefits churned at an unweighted average of 1.3% a month...
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Commentary
Why Trybe’s Best-Selling Creators Skew Older: Eight Creator Economy Lessons From Founder Lukas Pakter
October 28, 2026Lukas Pakter, founder of the creator-sales platform Trybe and an activewear brand, said the creators earning...
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