Platform

X Now Requires U.S. Creators to Use X Money for Payouts, Ending Stripe Option

X has moved all U.S. creator payouts to X Money, the platform’s in-house payments service, cutting...

Influencer

How Aliyah Bah Turned #Aliyahcore Into Fabtopia, Extending Her Creative Universe Into an Apparel Brand 

Aliyah Bah did not launch her personal brand Fabtopia the traditional way. The Atlanta-based content creator...

Commentary

Creators.gg Wants to Make Gaming Campaigns Pay for Performance, Not Follower Count

Gaming studio marketing budgets have long flowed toward established streamers, while smaller creators navigate a market...

Technology

Precisify Joins YouTube’s Creator Partnerships API to Bring Media-Buy Discipline to Influencer Marketing

Brands invest heavily in selecting the right creator and shaping the collaboration. What happens after, and...

Influencer

Google Signs MrBeast to Multi-Year Gemini, Google Health Partnership

Google has signed Jimmy Donaldson, the YouTuber known as MrBeast, to a multi-year partnership that extends...

Tech

Fintech Company CreatorFi Raises $45M to Institutionalize Creator Revenue as an Asset Class

CreatorFi, a fintech company that advances capital against creators’ recurring platform income, raised $45 million in...

Tech

AI Creator Marketing Platform Archive Closes New Funding Round Led by Jake & Logan Paul’s Fund

Archive, an AI-native creator marketing platform, announced that it has closed a funding round led by...

Influencer

Disney Cancels Alex Cooper’s Hulu Dating Series ‘Love Overboard’ After One Season

Disney has canceled “Love Overboard,” the dating reality series executive produced by Alex Cooper’s Unwell Productions,...

Platform

X Details Eligibility Rules for New Original Content Rewards Program

X has published the eligibility criteria and mechanics for its Original Content Rewards Program, the monetization...

Talent Collectives

Podium (Formerly The Roost Podcast Network) Signs Four New Creator-Led Podcasts Following Relaunch

Podium, the video-first podcast network formerly known as “The Roost Podcast Network,” has signed four new...

Strategy

NYC Mayor Mamdani’s City Hall Built a 200-Plus Creator Network, Report Finds

New York City’s mayoral administration has formalized a standing network of more than 200 influencers who...

Agency

Unscrippted Creative Caps Its Creator Roster at Five to Keep Management Creative

Scaling a creator management roster to dozens of clients, Jordana Ripp found, has a predictable outcome....

Agency

TBAR Partners Built a TikTok Shop Agency Around What Brands Get Wrong About the Channel

If TikTok Shop rarely turns a profit on its own ledger, why are the most competitive...

Strategy

VidSummit Turns 13 as Founder Derral Eves Watches Creators Become Business Builders  

When Netflix, Amazon Prime, Tubi, and Paramount+ attend a conference built around YouTube channel growth, something...

Talent Collectives

Global Brands Are Comparing Notes to Solve Influencer Marketing’s Toughest Problems

Kerry Meakins spent four years running marketing at one of the UK’s leading influencer agencies. The...

Agency

Recurrent Turns Military Spouse Influence Into a Business for Brands 

Recurrent Military & Defense, the media division of Recurrent Ventures, is building the creator infrastructure around...

Commentary

California Sends Ban on Addictive Social Media Features for Teens to Newsom’s Desk

California lawmakers passed legislation Monday banning social media platforms from offering minors under 16 features like...

Strategy

Kevin Hart’s Hartbeat to Produce Vertical Microseries for Platform aTwist

Kevin Hart’s production company Hartbeat has entered a strategic partnership with microdrama platform aTwist to produce...

Tech

YouTuber Ben Azelart’s Play.Works Channel Expands to Prime Video, VIZIO WatchFree+ FAST Services

Play.Works announced that Ben Azelart’s creator-led channel on its Connected TV network is expanding to FAST...

Influencer

MrBeast’s First Novel Debuts Amid Conflicting Reports on Reader Demand

“The Most Dangerous Games,” the debut novel from YouTube’s most-subscribed creator Jimmy Donaldson, known as MrBeast,...

Commentary

Australia Weighs Opt-In Requirement for Social Media Algorithms Amid Sexual Violence Concerns

The Australian government is considering whether to require social media users to opt in to algorithmic...

Platform

Instagram to Limit the Reach of Unlabeled AI-Generated Profiles

Instagram has announced that it will rename its “AI creator” label to “AI-generated profile” and begin...

Platform

Tanzanian Influencer Mange Kimambi Sues Meta Over Alleged Account Suspensions Linked to Government Pressure

Tanzanian activist and social media influencer Mange Kimambi has sued Meta in California state court, alleging...

Platform

Netflix Renews Full Podcast Slate, Adds Originals From Katt Williams, Harlan Coben

Netflix is renewing its entire original podcast lineup for additional episodes and adding new shows from...

Strategy

Buffalo Bills Quarterback Josh Allen Launches Media Venture

Buffalo Bills quarterback Josh Allen has launched Out of Pocket Studios, a media venture backing entertainment,...