Tech

B2B Creator Media Company Workweek Raises $17M, Opens Its Ad Network to Outside Creators

Workweek has raised $17 million and launched a newsletter platform that lets outside creators tap into...

Agency

Unpacking Dexerto’s Evolution From Gaming Publisher to Full-Service Agency

Dexerto Media Group launched in 2015 as a gaming publication built by people who competed in...

Tech

Sundial Is Turning Its Multicultural Media Portfolio Into One Advertiser Buying Platform

In July, ESSENCE Ventures, the investment and operating arm of Sundial Media & Technology Group, took...

Commentary

How Meta’s Youth Safety Settlement Impacts Creator Campaigns: 15 Creator Economy Experts Weigh In

Meta Platforms has agreed to pay up to $18 billion over the next decade and impose...

Commentary

33 Experts on the Biggest Mistakes Brands Make With Q4 Creator Programs

Creator budgets tend to peak in Q4. Holiday campaigns, gifting activations, Black Friday and Cyber Monday...

Talent Collectives

Link Management to Host NYFW Kickoff Party With More Than a Dozen Creators

Link Management, a boutique talent management company, will host a New York Fashion Week kickoff celebration...

Strategy

BBC Creates New Senior Role to Build Youth Audiences on YouTube, TikTok and Roblox

The BBC has opened a search for a Head of Multiplatform Commissioning, a newly created senior...

Brand

J.Crew Enlists Creator Emma Chamberlain for ‘Tiny Rollneck’ Sweater Launch

J.Crew introduced the “Tiny Rollneck,” a cropped and fitted reworking of its signature Rollneck sweater, fronted...

Tech

Finnish Creator Marketing Platform Boksi Acquires German Talent Agency Goodlife Management in Reported Eight-Figure Deal

Finnish creator marketing platform Boksi has acquired Goodlife Management GmbH, a German talent and influencer management...

Commentary

Senators Press Polymarket, Kalshi to Cut Ties With Influencers Who Spread Election Misinformation

U.S. Senators Alex Padilla (D-Calif.) and Mark Warner (D-Va.) sent letters on August 26 to prediction...

Platform

Instagram Enlists Creators to Promote Its Connected TV App

Instagram is running a new promotional push built around its connected television app, using creators to...

Commentary

Creator Platforms Now Command More Daily U.S. Attention Than Live TV, Streaming Combined, Report Finds

YouTube, TikTok, Facebook and Instagram together hold American adults’ attention for an average of 3 hours...

Tech

Iggy Azalea Invests in Fanvue Parent Company SHIFT, Joins Creator Advisory Board

Grammy-nominated rapper Iggy Azalea has invested in SHIFT, the AI infrastructure company behind the creator monetization...

Commentary

COL Group, Virtue Asia and V47 Entertainment Launch First Microdrama Industry Upfront

Three companies spanning technology, advertising and entertainment production are launching what they call the first upfront...

Commentary

How One Journalist’s Personal Data Request Became Brazil’s First Big Tech Fine

A Brazilian regulator’s $29.7 million fine against ByteDance this week traces back to one reporter checking...

Technology

Levanta Raises $22M Series B Led by Volition Capital to Expand Creator Affiliate Platform

Levanta, a creator affiliate platform for ecommerce, has raised $22 million in Series B funding led...

Commentary

Rolling Stone Names Druski Its Most Influential Creator of 2026, With iShowSpeed Coming in Second

Rolling Stone has published its 2026 list of the 25 most influential creators, ranking comedian Druski...

Influencer

Comedian & Creator King Bach Makes Feature Directing Debut With Supernatural Horror Film ‘Tap Twice’

Andrew “KingBach” Bachelor has wrapped production on “Tap Twice,” an independent supernatural horror film that marks...

Strategy

How Dove Turned a Chinese New Year Music Video Into a Cultural Engine Behind a 43M-View Creator Campaign 

Dove’s Chinese New Year (CNY) campaign in Malaysia started with a music video, then layered 78...

Strategy

The Creator Metrics Brands Keep Buying and Why They’re Getting Them Wrong

YouTube recently announced that it’s changing how it counts views on the platform, ending the 30-second...

Influencer

Nicole Story Dent Spent a Decade on the Brand Side. Now That Experience Runs a Creator Business

Nicole Story Dent is a content creator with more than three million followers across Instagram, TikTok,...

Platform

Meta to Pay Up to $16.7B in Child Safety Settlement With 29 States

Meta Platforms has agreed to pay a maximum of $16.7 billion to settle a case brought...

Tech

LTK Adds Conversational AI Agent to Help Brands Build Creator Campaigns

LTK has introduced an agentic layer to its LTK Brand Platform that lets marketers describe a...

Platform

Brazil Fines ByteDance Nearly $30M Over TikTok’s Handling of Minors’ Data

Brazil’s data protection regulator fined TikTok parent company ByteDance more than 153 million reais (nearly $30...

Tech

GameSquare Relaunches Stream Hatchet as AI-Driven Creator Marketing Platform

GameSquare Holdings has rebranded its livestreaming measurement platform Stream Hatchet into “Hatchet,” a broader creator marketing...