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Agency
Because AI Is Making Content Cheaper, JUMPINGGOOSE Sees Culture as the Creator Premium
October 15, 2026Piyush Bhandari, co-founder of Bengaluru-based brand strategy firm JUMPINGGOOSE, is asking a question the Creator Economy...
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Agency
ATRX and NewStar CEOs on Why Creator Quality Outlasts Volume-Based TikTok Agency Models
October 15, 2026At its peak, ATRX Agency managed a roster of nearly 900 TikTok creators. Founder and CEO...
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Agency
Pocket.watch Hires First Ad Sales Chief to Pitch Creator Media as a Premium Network
October 15, 2026Pocket.watch named Fernando Romero as its first President of Brand and Ad Sales in September 2026,...
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Commentary
Gregory Curtis Jr. on Why Brands Should Treat Creator Marketing as a Media Buy
October 15, 2026Brands are spending on creators without planning for them like media. Gregory Curtis Jr., Director of...
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Agency
#paid Rebuilt the Creator Economy Conference. Now Its Annual Summit Is the Company’s Biggest Growth Channel
October 15, 2026Kerry-Anne Hamilton despises conferences. She finds their panels interchangeable, and their networking too passive to generate...
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Strategy
Media Corp Urban One Enters the Microdrama Race With a Vertical Slate Premiering on BOSSIP’s TikTok
October 15, 2026Urban One, Inc. announced two original vertical microseries built for mobile viewing, joining a format that...
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Influencer
Doing Things, Studio Behind ‘Recess Therapy,’ Expands Original Programming Slate With New Scripted, Sports Franchises
October 15, 2026Social-first entertainment studio Doing Things has more than doubled its original programming output over the past...
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Commentary
The 10 Fastest-Growing Canadian Instagram Accounts of September 2026
October 15, 2026Miku Martineau added nearly 580K Instagram followers in September, more than double the next closest gain,...
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Commentary
Niche Creators Win Attention on YouTube While Scale Wins Views, Report Finds
October 15, 2026Smaller niche channels attracted more viewer attention than mega channels on YouTube, while studio channels outperformed...
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Influencer
Streamer Asmongold Says He Turned Down $20M in Gambling Sponsorships
October 15, 2026Asmongold said on stream that he has rejected gambling sponsorship offers worth more than $20 million,...
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Agency
Billion Dollar Boy Group Acquires B2B Creator Marketing Agency Creator Authority
October 15, 2026Billion Dollar Boy (BDB) Group has acquired Creator Authority, the Los Angeles-based B2B creator marketing agency...
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Technology
Triton Digital Expands Audio Ad Targeting With Datonics Audience Data Integration
October 15, 2026Triton Digital has integrated Datonics’ audience data into the Triton Ad Platform (TAP), giving publishers access...
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Commentary
TikTok Shop Buyers Rank Reviews Above Influencer Recommendations When Deciding to Buy, Study Finds
October 15, 2026A new study from Bazaarvoice finds that verified customer reviews, not influencer endorsements, are what ultimately...
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Platform
YouTube Rolls Out Labels for AI-Generated Music
October 15, 2026YouTube Music has begun rolling out labels that identify songs created primarily with generative AI, including...
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Platform
Substack Rolls Out Feed Customization Tools, Joining Meta and TikTok in Giving Users Algorithm Controls
October 15, 2026Substack has launched a new set of content preferences that let users adjust how much video,...
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Brand
Whalar Co-Founder James Street Takes Stake in Good News Network
October 15, 2026Good News Network, the 29-year-old digital publisher built around stories of human progress, has been acquired...
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Commentary
Top 10 Products Sold on TikTok Shop in September 2026
October 15, 2026TikTok Shop’s September product rankings turn over sharply, with five of August’s top 10 entries falling...
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Tech
Creator Economy Deals Are Getting Lost in Personal Inboxes. rep’d Is Building a Representation Directory
October 15, 2026A major brand opportunity sat in one of Arielle Harris’s clients’ personal inboxes until the brand...
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Platform
Kickstarter Launches Fashion Advisory Board With Designers Behind Collina Strada, Luar and Brandon Blackwood
October 14, 2026Kickstarter has formed a Fashion Advisory Board bringing together four independent designers, Hillary Taymour of Collina...
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Strategy
Jupiter Festival Closes Miami Debut With Sponsorship Commitments at 250%
October 14, 2026Hours after the first Jupiter Festival wrapped in Miami on October 9, its founders reported that...
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Commentary
AI Is Recommending Products Through Creator Videos Most Brands Aren’t Making, Research Shows
October 14, 2026AI-generated product recommendations are drawing on creator videos that brands often have little control over, according...
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Commentary
Livestreaming Hits Record 31.7B Hours Watched in Q3 2026 as TikTok LIVE Narrows Gap on YouTube
October 14, 2026Global livestreaming reached 31.7 billion Hours Watched in the third quarter of 2026, the highest quarterly...
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Technology
CreatorIQ Launches Agentic AI System ‘Q’ for Creator Marketing Discovery and Measurement
October 14, 2026CreatorIQ unveiled “Q,” an agentic AI system for creator marketing, at its annual CreatorIQ Connect event...
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Influencer
Druski to Become First Digital Creator to Host ‘Saturday Night Live,’ per Report
October 14, 2026Druski, the sketch comedian who built his following on Instagram and TikTok, will host “Saturday Night...
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Platform
Facebook Adds ‘Your Algorithm’ Feature, Extending Meta’s Platform-Wide Rollout
October 14, 2026Meta is rolling out new AI-powered tools on Facebook that let users shape their Feed and...

