Agency

UK Study-Creator Agency TapLab Tells Brands to Let Students Steer Campaign Concepts

TapLab, a London agency that represents study creators and runs campaigns for brands targeting Gen Z,...

Platform

Meta Says AI-Made Ads Forced a Rebuild of the System That Picks Which Ads People See

Meta has rebuilt Andromeda, the system that decides which ads are considered for each person on...

Influencer

Djerf Avenue and The Skinny Confidential Trade Audiences in a Co-Branded Collection

Matilda Djerf, co-founder and chief creative officer of Djerf Avenue, said a creator’s following does not...

Influencer

‘The Diary of a CEO’ Passes Joe Rogan in YouTube Subscribers Among Chart-Ranked Podcasts

“The Diary of a CEO,” the interview podcast hosted by British entrepreneur Steven Bartlett, now has...

Commentary

Enterprise Brands Scaling Creator Spend Need Infrastructure Before Budget, per Viral Nation Co-CEO

Joe Gagliese, co-founder and co-CEO of Toronto-based creator marketing company Viral Nation, said enterprise brands routinely...

Commentary

Creator Sponsorship Prices Are Negotiated Upward From a Low First Offer, Data Shows

A creator sponsorship rarely closes at the brand’s first offer, and the final price depends on...

Commentary

IZEA Founder Says Platforms Are Building AI Replacements for Creators

Ted Murphy, who founded the Influencer Marketing company IZEA, told an audience at Syracuse University that...

Commentary

Instagram Study: Europe Has 12.4M Creator Profiles, but Density Trails the U.S.

Influencity’s 2026 study of Instagram Influencer Marketing in Europe puts the region’s eligible creator pool at...

Influencer

Indian Creator Varun Mayya’s Aeos Group Plans Network of Tens of Thousands of Clip Pages

Aeos, the bootstrapped Indian media group run by creator Varun Mayya, plans to build a clipping...

Influencer

Women’s Sports Creator Coach Jackie J Signs With UTA

Jackie Johnston, the social media personality known as “Coach Jackie J,” has signed with United Talent...

Agency

Influencer Hires Former TikTok MENA Executive Conor Thompson to Lead Brand Partnerships

Marketing agency Influencer has appointed Conor Thompson as Executive Director, Brand Partnerships for the Middle East...

Commentary

Podcast Sponsorships Are an Overlooked Channel for Reaching Gen Z Investors, Fitness Audiences, Report Shows

Podcast advertising is reaching two commercially significant Gen Z sub-audiences, investors and fitness enthusiasts, more effectively...

Influencer

Influencer Marketing Agency YKONE Expands to Tokyo and Milan, Investing in Lateam and Acquiring Digital Dust

Paris-based Influencer Marketing agency YKONE has made two moves in late October to grow its international...

Platform

PodcastOne Forms Special Committee to Weigh Sale After Inbound Acquisition Interest

PodcastOne announced that it has received inbound interest from multiple strategic parties about a potential acquisition...

Influencer

YouTuber Cleetus McFarland to Drive Full-Time for Richard Childress Racing in 2027 ARCA Menards Series

Richard Childress Racing (RCR) announced that Garrett Mitchell, the YouTube personality known to his millions of...

Commentary

Head of Content at $2B AI Company Wispr Flow Shares 9 Lessons From Its Paid UGC Program

Hector Serrano, Head of Content at Wispr Flow, the AI voice-to-text company that raised at a...

Commentary

Creator Economy Event Calendar – November 2, 2026 – AfroTech, Adobe MAX, TwitchCon, and More

This issue’s Creator Economy calendar spans 12 events from November 2 through November 18, 2026, with stops...

Brand

Why e.l.f. Beauty Puts Paid Media Behind Creator Videos That Already Work Organically

e.l.f. Beauty puts advertising behind creator videos that have already performed organically, from TikTok Shop affiliates...

Brand

How Loop Earplugs Grew From $100M to $250M: 6 Creator Marketing Lessons From Its CMO

Rob Weston, Chief Commercial and Marketing Officer at Loop Earplugs, laid out how the Belgian brand...

Brand

SharkNinja’s CEO Says Customers Made 98% of the CREAMi’s Billion Social Impressions

SharkNinja CEO and co-founder Mark Barrocas said customers produced nearly all of the social media attention...

Platform

Instagram Offers YouTube Creators Up to $500,000 to Post Long-Form Videos, per Report

Instagram has offered select YouTube creators between $50,000 and $500,000 to publish long-form videos in Features,...

Platform

Twitch Splits Suspensions Into Streaming and Chat Penalties, Citing Data on Low Reoffense Rates

Earlier this year, Twitch replaced its all-or-nothing temporary suspensions with separate penalties for streaming and chatting....

Strategy

Well Over Half Of U.S. Adults Get Midterm Information From Creators, New Survey Finds

Nearly two in three U.S. adults receive information about the 2026 midterms from online creators, according...

Talent Collectives

Management Firm HeartRock Partners Signs Former WWE Champion Leah Van Dale

HeartRock Partners, a management firm that launched on January 1, has signed former WWE Champion Leah...

Commentary

UAE’s Tetr College of Business Offers $100,000 Scholarships to Turn Creators Into Founders

Tetr College of Business, a graduate business school running programs across Shanghai, London and Dubai, is...