Technology

Trolley’s Tim Nixon on Why Creator Payments Have Become a Talent Retention Issue 

Getting creators paid accurately, on time, and in their preferred currency requires more compliance, tax, and...

Agency

Stradvert Media Turns Street Interviews Into a Performance Play for DTC Brands

Audiences have learned to identify paid endorsers. Influencers, actors, and UGC creators all carry an implied...

Influencer

Podcaster Sammi Cohen Is Launching ‘Social Commerce Network,’ a Live Business Show Modeled on TBPN

Business and culture podcaster Sammi Cohen is launching “Social Commerce Network” (SCN), a livestreamed business news...

Influencer

MrBeast Files Trademark for ‘Beast Band,’ Pointing to Wearable Device 

Jimmy Donaldson, the YouTuber known as MrBeast, has filed a U.S. trademark application for “Beast Band,”...

Talent Collectives

UK Creators Launch ‘Creator Voices,’ a YouTube-Backed Alliance to Press for Industry Recognition

A group of UK digital creators has formed “Creator Voices,” an independent alliance backed by YouTube...

Platform

Snapchatters Spending $50+ Monthly on Short Dramas Convert to Downloads at Higher Rate Than Rivals, Study Finds

Snapchatters who watch Short Dramas are more likely to download the format’s apps, pay for episodes,...

Tech

GameSquare Partners With UGC Company Chartis to Bring Fortnite Creator Data Into Its Measurement Platform

GameSquare Holdings has struck a data and business development partnership with Chartis, a user-generated content (UGC)...

Commentary

Creators Trail Brands on Every Link Trust Metric, Route Less Traffic to Product Pages, Research Finds

A new survey from link-management company Bitly finds that independent creators differ from brand marketers across...

Brand

Samsung, Content Creator Awards Launch Free Skills Labs for South African Creators

Samsung and the Content Creator Awards have introduced two free “Creator Labs” for South African content...

Technology

Favikon’s AI Agent Favy Arrives in Claude and ChatGPT, Backed by Proprietary Creator Data

Favikon, a Paris-based creator intelligence platform, has launched Favikon MCP, bringing its AI agent Favy into...

Technology

Ghost Is Building a Creator Marketing Model Between Agencies and In-House Teams

For brands testing creator marketing, the choice can feel binary: build an internal team to manage...

Tech

Reign Maker Group and Launchpoint Are Building the Back-End of Enterprise Creator Marketing

Reign Maker Group (RMG) and Launchpoint announced a joint venture in August 2026, pairing Jonathan Chanti‘s...

Commentary

Meta Ad ROAS Fell Nearly $1 Per Dollar Spent in 2026, Report Finds

Advertisers running Meta Sales campaigns generated $4.57 in revenue for every dollar spent in 2026, down...

Brand

The Sidemen Partner With Google Gemini for Multi-Video ‘Back to School’ Campaign

The Sidemen have partnered with Google Gemini to support the AI assistant’s “Back to School” campaign,...

Influencer

Alex Cooper’s Unwell Expands YouTube Slate With Four New Shows After $500M Valuation

Unwell, the media company built around Alex Cooper’s “Call Her Daddy” franchise, is adding four shows...

Commentary

Creator Economy Job Radar – September 22, 2026 – Meta, Salesforce, Starbucks, ByteDance, and More

Creator Economy and Influencer Marketing hiring for the week of September 22, 2026 spans major technology...

Commentary

The 10 Fastest-Growing Australian Instagram Accounts of August 2026

Robert Irwin hosted the 66th TV WEEK Logie Awards on August 16, becoming the ceremony’s youngest-ever...

Talent Collectives

Arcade Sets Out to Bring Primetime Budgets to European Creator Media

Television continues to command a large share of traditional media budgets, even as young adults increasingly...

Agency

Darkroom Built a Cannes Villa Around One Thesis: Creators Are Commerce’s Primary Channel

For three years, Darkroom has rented a villa near the Cannes Lions festival to host the...

Tech

Canvas UGC Doesn’t Need Followers. viral.app Is Building the Infrastructure to Run It 

What if reaching a million views on TikTok didn’t require any followers at all? That is...

Platform

Patreon Promotes Mike McGarry to Chief Marketing Officer

Patreon has promoted Mike McGarry to Chief Marketing Officer, the company’s first executive to hold the...

Platform

YouTube Debuts Canadian Creator Shows, New Shopping Tools

YouTube unveiled a slate of Canadian-made creator programming and new shopping features at YouTube Features, a...

Commentary

Podcast Ads Deliver 4.2x ROI, Outperforming Every Other Major Channel, Report Finds

Podcast advertising delivers a 4.2x return on investment, outperforming social media (3.6x), online display (3.2x), digital...

Commentary

Tom Steyer’s Campaign Cleared of Fines Over Undisclosed Influencer Posts

California’s campaign finance regulator has closed its investigation into Tom Steyer’s gubernatorial campaign without issuing fines,...

Platform

YouTube Thumbnail Study of Channels with 100K+ Subscribers Finds ‘Shocked Faces’ on Just 1 in 10 Covers   

A new study of thumbnail design across 1,043 YouTube channels with at least 100,000 subscribers found...