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Influencer
Paris Hilton Filled Her House With 200 ADHD Creators to Change What Your Feed Says About ADHD
October 16, 2026Paris Hilton hosted more than 200 neurodivergent creators at her Los Angeles home on October 15...
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Commentary
Podcast Fans Trust Creator Hosts More Than Their Own Friends, Survey Finds
October 16, 2026A survey of 3,000 U.S. adults commissioned by Amazon’s Wondery found that 81% of fans who...
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Commentary
Study Finds 74% of Consumers Want to Know Where AI Gets Its Answers
October 16, 2026A new Raptive survey of 3,083 U.S. consumers finds that trust in AI-generated answers depends heavily...
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Platform
TikTok Shop Rolls Out Automated Ad Tool and Subscription Feature for UK Sellers
October 16, 2026TikTok Shop added a slate of new seller tools in the UK this month, including an...
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Tech
Later Posts Record Quarterly Revenue as New Business Grows 128%
October 16, 2026Later, an Influencer Marketing company, reported its highest quarterly revenue in company history for the third...
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Brand
Disney Signs Dude Perfect to Company-Wide Creative Partnership
October 16, 2026The Walt Disney Company and Dude Perfect have announced an integrated creative partnership spanning entertainment, sports,...
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Commentary
U.S. SBA Clarifies Federal Small Business Classification for 27M Creator-Led Businesses
October 16, 2026The U.S. Small Business Administration (SBA) announced October 15 that qualifying content creators fall under NAICS...
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Platform
TikTok, Vertical Studio Made By Us Studios™ Partner to Produce Creator-Led Micro-Series
October 16, 2026TikTok has entered a strategic partnership with Made By Us Studios™ to co-produce a slate of...
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Tech
ShopBack Launches Tracked-Sales Creator Platform Ahead of Holiday Shopping Season
October 16, 2026ShopBack, the Singapore-founded cashback and loyalty platform with more than 20 million active users across 13...
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Influencer
Slushy Noobz, Canadian Creator Duo, Signs With UTA
October 16, 2026Canadian comedy creators Martin Andrijasevic and Hamzah Al-Emad, known collectively as “Slushy Noobz,” have signed with...
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Agency
Pirelli Taps Creative Agency We Are Different to Run Social and Influencer Marketing in Australia
October 16, 2026Pirelli Australia has appointed independent creative agency We Are Different to lead its social media and...
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Commentary
Finland Ramps Up Fines for Illegal Gambling Marketing on Social Media, Livestreams
October 16, 2026Finland’s National Police Board (NPB) has issued more prohibition decisions and conditional fines for illegal gambling...
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Platform
Missouri AG Launches Investigation Into TikTok Over Alleged Harm to Child Users
October 16, 2026Missouri Attorney General Catherine Hanaway announced a formal investigation on October 14 into whether TikTok deceived...
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Commentary
Mega-Influencers Outperform Niche Creators on Purchase Impact, Study Finds
October 16, 2026Influencers with more than 1 million followers are more likely to drive a purchase decision than...
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Platform
X Pilots $3,000 Bonus Program for Creators Who Post Vertical Video
October 16, 2026X is piloting a new program called “Video Kickstart Bonus” that pays creators up to $3,000...
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Platform
LinkedIn Rolls Out In-Stream Video Ads, Expands Creator Marketplace to Target Gen Z B2B Buyers
October 16, 2026LinkedIn is adding a new pre-roll video ad format and expanding search tools in its Creator...
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Brand
Ulta Beauty Works to Convince Its CFO That Creator Content Counts as Advertising
October 16, 2026Ulta Beauty Chief Marketing Officer Kelly Mahoney said the retailer is working to prove to its...
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Talent Collectives
Spy Ninjas Entertainment Hires Moonbug, SMOSH and The Royalty Family Alumni to Lead Creative Team
October 16, 2026Spy Ninjas Entertainment, the creator-led family media company behind the YouTube series “Spy Ninjas,” has added...
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Tech
UC Berkeley Opens On-Campus Twitch Studio for Student-Athlete Content
October 16, 2026StreamU, the college athletics livestreaming network run by TheLinkU in partnership with Twitch, has opened its...
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Platform
YouTube Pilots Monthly Shorts Bonus Program Tied to Upload Consistency and Views
October 16, 2026YouTube has begun testing a Shorts bonus program that pays eligible creators a monthly bonus for...
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Commentary
Should Creator Rates Be Standardized and Published? 33 Industry Professionals Weigh In
October 16, 2026Creator pricing has no shared reference point. Most rates still come from a manager’s rate card...
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Agency
JUMPINGGOOSE Sees Cultural Intelligence as the New Creator Premium in the AI Era
October 15, 2026Piyush Bhandari, co-founder of Bengaluru-based brand strategy firm JUMPINGGOOSE, is asking a question the Creator Economy...
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Agency
ATRX and NewStar CEOs on Why Creator Quality Outlasts Volume-Based TikTok Agency Models
October 15, 2026At its peak, ATRX Agency managed a roster of nearly 900 TikTok creators. Founder and CEO...
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Agency
Pocket.watch Hires First Ad Sales Chief to Pitch Creator Media as a Premium Network
October 15, 2026Pocket.watch named Fernando Romero as its first President of Brand and Ad Sales in September 2026,...
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Commentary
Gregory Curtis Jr. on Why Brands Should Treat Creator Marketing as a Media Buy
October 15, 2026Brands are spending on creators without planning for them like media. Gregory Curtis Jr., Director of...
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