Agency

How Go Places Brought Amazon’s Operating Discipline to TikTok Shop

Go Places was built around a specific absence in TikTok’s social commerce ecosystem: nearly every agency...

Influencer

How Trulee Rodney Built a Creator Business Where the Storefront Comes Before the Brand Deal

Working as a makeup artist on set, Trulee Rodney kept finding herself more interested in being...

Influencer

How Allie Eklund Turned a Creator Career, Ranch Brand, and Hardware Store Boutique Into One Business

Triple E Mercantile sits inside a family-owned Ace Hardware in Cibolo, Texas: ranch goods, curated products,...

Influencer

Adult Content Creator Isla Moon Says Bank Blocked Loan Over Her Occupation Before Reality Show Shoot

Canadian creator Isla Moon, 25, says a bank refused to let her borrow against CA$2 million...

Brand

Litter-Robot Maker Whisker Launches TikTok Shop Storefront

Whisker, the connected cat care company behind Litter-Robot, has launched an official TikTok Shop storefront, opening...

Influencer

LeBron James Launches YouTube Channel Dedicated to Golf

LeBron James has launched a YouTube channel centered on golf, with the first episode chronicling a...

Influencer

Alex Cooper Leaves UTA Following Unwell’s $500M Valuation, Weighs CAA Move

Alex Cooper has left United Talent Agency (UTA) after more than six years, as the Unwell...

Platform

Reddit Tests Audio & Video Format for Viral Posts

Reddit has begun testing a new way to consume its most popular posts, rolling out audio...

Platform

TikTok Explores Sending Money Through Direct Messages

TikTok is developing a feature that would let users send money to one another inside the...

Commentary

Social Media Professionals Are Spending More on AI, But Trust in the Output Is Slipping, Report Finds

AI use among social media professionals has become near-universal, but a new report from Metricool shows...

Brand

Japanese Influencer Kota’s Apparel Brand Jent Louis Is Opening Its First Flagship Store in Tokyo

Jent Louis, the apparel brand created by Japanese beauty and fashion influencer Kota, will open its...

Platform

Australian National Film and Sound Archive Adds 10 YouTube Creators to National Collection

The National Film and Sound Archive of Australia has selected 10 Australian YouTube creators for inclusion...

Influencer

Chef and TikTok Creator Eitan Bernath Signs With CAA

Eitan Bernath, a culinary creator with more than 10 million social media followers who serves as...

Agency

Publicis Sports, Travis Kelce Launch NIL Marketing Venture With 3 Arts Sports

Publicis Sports, the sports and culture marketing arm of Publicis Groupe, and Kansas City Chiefs tight...

Commentary

U.S. Commerce Media Ad Spending Set to Reach $142B by 2030 as Growth Slows, per Forecast

U.S. commerce media ad spending will climb from $83.71 billion in 2026 to $142.07 billion in...

Tech

Qoruz Launches AI Layer to Interpret Creators for Marketers

Qoruz, a creator intelligence and collaboration platform, has launched AI Insights, a new intelligence layer that...

Agency

Advertising Agency FUSE Create Acquires Stake in Influencer Marketing Agency Sway Group

FUSE Create, a Toronto-based advertising agency, has acquired a stake in Sway Group, an Influencer Marketing...

Influencer

Former Google, Meta Marketer Mitchie Nguyen on Building a Creator Career Around ‘Soft Ambition’

Mitchie Nguyen (@_misomelon) holds two jobs simultaneously. As a Senior Product Marketing Manager, she works on...

Talent Collectives

Zigazoo Promotes President Ashley Mady to CEO

Zigazoo, the social media platform for kids and teens, has promoted Ashley Mady from President to...

Agency

Sundial’s New Creator Agency THEIA Targets Brands Still Running Influencer Marketing as a Campaign Add-On

Sundial Media & Technology Group launched THEIA, a global Influencer Marketing agency, in June 2026, built...

Influencer

Owin Pierson on Building a Creator Business Where Relationships, Identity, and Usage Rights Drive Growth

Before Owin Pierson had management, before he had a rate card, he sent a DM to...

Influencer

Why Tyler Speegle Treats His Creator Business Like a Marketer Would 

Tyler Speegle is a marketer by training and a lifestyle creator by practice. Based in Birmingham,...

Commentary

Creators Capture 26% of Americans’ Daily Video Viewing as Brands Shift More Budget Toward Creator Content, Report Finds

Digital creator content now accounts for 26% of Americans’ daily video viewing across devices, and creators...

Platform

Pennsylvania Sues TikTok, Alleging App Store Age Ratings Misrepresent Content Shown to Teens

Pennsylvania Attorney General Dave Sunday filed a lawsuit against TikTok this week alleging the platform misrepresented...

Commentary

New UK Prime Minister Leans on Creator Tactics to Build Social Media Following

New UK Prime Minister Andy Burnham built his first week in office around a creator-style social...