Tech

The Optimization Era Is Over, and Brands That Skip the Effort Get Forgotten, According to OK COOL

More than 2,900 people answered the survey behind OK COOL’s sixth annual trend report, “The Societal...

Tech

Team Behind FeedSpot Launches Podcast Sponsorship Database Podmerse

Podmerse, a podcast sponsorship database built by the team behind FeedSpot and MillionPodcasts, launched publicly on...

Commentary

The Telly Awards Opens 48th Season Entries With Microseries Track, ReelShort as Season Partner

The Telly Awards has opened entries for its 48th annual competition, adding a dedicated “Microseries” track...

Platform

LinkedIn Rolls Out Consolidated Creator Analytics as It Expands Monetization Tests

LinkedIn has begun rolling out a “Post Performance Table” that puts all of a creator’s posts...

Commentary

Measurement Gaps Hold Back Brand Spending on Podcasts, Creator Media, Survey Finds

More than half of the brand advertisers in a new Oxford Road survey named measurement gaps...

Commentary

Shuttlerock’s Mack Reynolds: Why Creative Variety Wins the Day

Mack Reynolds thinks the most consequential targeting decision a brand makes now happens in the creative...

Commentary

Why 456 Growth’s Dan Albert Says Brands Overpay for Cheap Creator Posts

A $1,000 creator post looks cheaper than a $2,000 monthly retainer. On TikTok Shop, where a...

Commentary

10 TikTok Shops With the Highest Revenue in October 2026

medicube US Store records $31.38m in October 2026, 96% more than second-place Comfrt and the highest...

Talent Collectives

Creator Management Firm OVO Talent Pairs In-House Software With Ex-Influencer Managers

OVO Talent uses proprietary software to scout 75,000 to 80,000 creators each month, then hands the...

Technology

One Peak’s Conar Fair: Build for Watch Time, Repeat One Format, Keep the Content Human

In 2020, a behind-the-scenes clip from creator education platform One Peak Creative posted to a brand-new...

Influencer

Lifestyle Creator Takes Part-Time Job After Going Viral, Then Builds a Business Around Her Own Days

Nardose Mesfin started posting during a break from her bartending work, with no plan and no...

Brand

Behind the Creator Campaign: Planet Fitness Put Josh Peck to Work in an Open Brooklyn Club, With No Script

Planet Fitness had actor Josh Peck work a shift at its Park Slope club in Brooklyn,...

Commentary

Australian Government Defends U-16 Social Media Ban in High Court Challenge by Reddit

Government lawyers told Australia’s High Court on November 4 that the country’s ban on children younger...

Talent Collectives

Lighthouse Studios Builds TV-Style Networks on YouTube as Joint Ventures With Creators

Lighthouse Studios finances television-style networks on YouTube as collaborations with creators who already have audiences. It...

Commentary

More Than Half of Marketers Have No Clear Read on UGC Creator ROI, Survey Finds

More than half of marketers surveyed (57%) have no clear read on whether spending on user-generated...

Commentary

Midterm Livestream Watch Time Rose 4.5 Times Over 2022, Report Finds

Election-related livestreams on Twitch, YouTube, Kick and Rumble generated 10.27 million hours watched in the 30...

Commentary

Affluent Consumers Respond to Niche Experts Over Follower Counts, Report Finds

Affluent consumers respond to peer recommendations and expert credibility rather than follower counts, according to a...

Agency

The Gold Studios Promotes Michael Stalker to Its First Creative Director

The Gold Studios, an influencer and social media agency, has promoted Michael Stalker to Creative Director,...

Strategy

Great Creators Need Great Teams to Build Lasting Businesses, Says Tom Sharman 

New Waves, Who Dis, the London production company Tom Sharman co-founded, made videos for UK YouTubers...

Influencer

Content Creator Josh Liljenquist Doesn’t Trade Trust for Views or Sponsorships 

Minnesota creator Josh Liljenquist, whose YouTube content has drawn more than 2.7 billion lifetime views, makes...

Strategy

Florida Resort Makes Itself the Lead Character in Episodic Microdrama Starring Creators

SkyBeach Resort in St. Petersburg, Florida, released an eight-episode vertical microdrama in which the resort is...

Tech

Extreme Reach Extends Its Celebrity Ad Payroll Platform to Creators

Extreme Reach (XR) is taking the payroll platform it uses for celebrities in advertising and extending...

Brand

Svedka Vodka Offers $500,000 for Fan-Made Super Bowl Commercial After 2026 AI Spot

Svedka Vodka is inviting fans to create its next Super Bowl commercial, offering $500,000 to the...

Influencer

Druski Signs Multi-Year Netflix Deal

Druski, the comedian Rolling Stone named its most influential creator of 2026, has signed a multi-year...

Agency

Velocity Capital Management Backs Merger of Creator Agency LV8, Content Network Mirage

Velocity Capital Management, a private equity firm focused on sports, media, and entertainment, has acquired a...