Agency

Creator Media Company Everywhere Launches as a Single Commercial Partner for Creators Across Every Channel 

Creator audiences now follow their hosts across podcasts, YouTube, Instagram, and live events simultaneously. The commercial...

Strategy

How Chipotle Built a Gen Alpha Creator Campaign Around an Order That Already Existed 

Chipotle’s latest creator campaign began not with a marketing brief but with a social listening report....

Tech

How Manychat Runs a Performance Creative System Around Retention, Creators, and Weekly Testing 

Josh Levine runs Manychat’s performance creative program with a two-person team, tests new static ads every...

Strategy

IMCX Brings a Deals-First Conference Back to Los Angeles After a Multi-Year Absence

After a multi-year absence, the Influencer Marketing Conference & Expo (IMCX) is returning to Los Angeles...

Platform

TikTok Launches Creator-Led Episodic Series Program for Brands with Creator Agency Amplify

TikTok and creator agency Amplify have launched “The Next Episode,” an initiative designed to move brands...

Tech

Media Monetization Firm Mission Media Adds ‘Quality Score’ to Podcast Ad Platform

New York-based media monetization company Mission Media has introduced a “Quality Score” methodology within its Content...

Platform

Roblox Crowns ‘Animal Hospital’ Sweep at 2026 Innovation Awards

Roblox announced the winners of its 2026 Roblox Innovation Awards (RIAs) at the close of this...

Brand

Steven Bartlett Teams With Authentic Brands Group to Launch $400M Creator Venture

Steven Bartlett’s creator holding company Steven.com and brand and entertainment platform Authentic have launched OBSN, short...

Commentary

The 10 Fastest-Growing Canadian Instagram Accounts of August 2026

Karan Aujla’s Australian tour turned into a visa-drama news story in August, and Tate McRae closed...

Commentary

Creator Economy Job Radar – September 15, 2026 – Google, Coty, TP-Link, and More

Creator Economy and Influencer Marketing hiring for the week of September 15, 2026 spans global technology...

Agency

Influencer Plans to Turn Creator Campaigns Into AI Recommendation Engines

When a consumer asks an AI assistant which shoe to buy, the answer may trace back...

Commentary

When a Shopper Asks AI What to Buy, Follower Count Doesn’t Come Up

When a shopper asks ChatGPT which shampoo works best for a sensitive scalp, the answer doesn’t...

Tech

A Music Agency’s Campaign Management Problem Became the Blueprint for a Creator Clipping Marketplace

Clipster is a Dubai-based clipping marketplace where creators clip brands’ content into short-form posts and earn...

Agency

How Creator Marketing Agency byNAME Generated 100M Views for AI Startup Poke With 12 Creators 

Poke, a $27 million-backed AI assistant built into iMessage, shut down its user-generated content (UGC) program...

Talent Collectives

CMG Talent Is Betting That In-House PR Will Become Part of Standard Creator Representation

CMG Talent launched an in-house publicity division in August 2026, folding media strategy and press placement...

Influencer

The Creator With a Spy for a Father Makes the Case for Political Creators 

At 18, stuck at home during the first COVID lockdown of her Berkeley freshman year, Maria...

Brand

Inside Jim Beam’s Open-Ended Creator Campus for Artists and Creators 

James B. Beam Distilling Co. maker of popular Jim Beam Whiskey is inviting podcasters, musicians, filmmakers,...

Influencer

Unsighted Poet Turns Joy, Strangers, and Dance Into a Global Creator Business

Unsighted Poet scouts wide sidewalks in densely populated neighborhoods, phone raised in selfie mode, and waits....

Influencer

The New Jersey Creator With Five Million Followers Who Refused to Pick a Niche

Jordan Smikle’s first real proof of what he had built did not arrive on a screen....

Agency

How CampusLaunch Turns Sororities Into Brand Distribution Networks for Gen Z

CampusLaunch, the New York-based marketing company Jake Motyl founded in 2024, specializes in sorority activations, embedding...

Talent Collectives

Shine Talent Group Names Manar El Mugammar President as Co-Founders Move to Advisory Board

Creator talent management agency Shine Talent Group has promoted Chief Operating Officer Manar El Mugammar to...

Talent Collectives

Advertising Week Names Dhar Mann Chief Creator Officer, Targets $100M in New Creator-Brand Deals

Advertising Week has appointed creator Dhar Mann as the inaugural Chief Creator Officer for Advertising Week...

Platform

Audacy Becomes Smosh’s Exclusive Podcast Sales and Distribution Partner

Audio company Audacy has signed a multi-year deal to become the exclusive sales and distribution partner...

Commentary

Creator Economy Event Calendar – September 14, 2026 – Digiday Publishing Summit, IAB Creator Marketing Growth Summit, FinCon, and More

This issue’s Creator Economy calendar spans eight events from September 14 through September 20, 2026, anchored...

Tech

Streams Charts Adds YouTube, Kick Audience Data to Its Geo and Demographics Tool

Streams Charts, a livestreaming analytics platform, has expanded its Audience Geo & Demographics tool to cover...