Platform

Instagram Re-Enters Creator Affiliate Commerce Years After Rivals Built Lead

While TikTok Shop processed more than $33 billion in global GMV in 2024, LTK facilitated over...

Commentary

Monica Khan: Brands Are Treating Creators Like Ad Units … That Has to Stop

Most brands say they want creator partnerships. Few have built the systems to make them work....

Influencer

The HGTV Star Who Fought for Every Credit She Has Is Now Building a Brand Nobody Can Take From Her

Alison Victoria picks up the phone from Las Vegas, where it’s 75 degrees and sunny. Inside...

Agency

Influencer Appoints North America President Jenny Penich as Global CMO

Creator marketing agency Influencer has named Jenny Penich as Global Chief Marketing Officer, effective immediately. Penich,...

Tech

SAMY Debuts Proprietary AI Platform to Consolidate Social Media, Influencer Marketing Data

Global social media agency SAMY launched Maia, a proprietary AI-powered platform designed to bring paid social,...

Platform

Snap Cuts 1,000 Jobs, 16% of Workforce, as CEO Cites AI Efficiency Gains

Snap is laying off approximately 1,000 full-time employees, representing 16% of its global workforce, the company...

Influencer

YouTuber Johnny Somali Sentenced to 6 Months in South Korean Prison for Public Nuisance, Deepfake Distribution

Johnny Somali, 25, whose legal name is Ramsey Khalid Ismael, received a six-month prison sentence from...

Agency

YMU Group Promotes Five Senior Leaders Across Entertainment Division

YMU Group, the UK talent agency representing Simon Cowell, Steve Aoki, and Paris Hilton, has promoted...

Platform

Kick Hits 100M Users but Co-Founder Warns Milestone Masks Deep Platform Flaws

Kick has reached 100 million users, a milestone co-founder Bijan Tehrani marked with measured candor.  “100M...

Agency

Influencer Marketing Platform Vamp Adds 4 Leaders Across Finance, Product, Brand, and Client Delivery

Influencer Marketing platform Vamp has appointed four executives to its global leadership team as the company...

Tech

Plaiced CEO Kaaveh Shoamanesh on Building a Network Inside the Internet’s Closed Doors

The open web gets the budgets. The gated web gets the conversations. Kaaveh Shoamanesh, CEO of...

Platform

Ex-OnlyFans CEO Launches Vylit, an 18+ Creator Platform Positioned Between Social Media, Adult Content

Ami Gan, former CEO of OnlyFans, has publicly launched Vylit, an 18+ creator platform she co-founded...

Commentary

Five Social Video Patterns to Know Ahead of the FIFA World Cup 2026

Social video intelligence and measurement platform Tubular Labs has published new research outlining social video audience...

Commentary

Travel & Hospitality Brands Scale Creator Programs at Fastest Rate Across European Sectors, Research Finds

Travel and hospitality brands across Europe and the UK recorded the highest rate of creator program...

Commentary

LinkedIn Engagement Shifts Toward Clicks as Visible Metrics Decline, Study Finds

Likes, comments, and shares on LinkedIn fell across the board in 2026, but a new study...

Commentary

Survey: 81% of Creators Rely on Brand Deals as Primary Income Amid Life Milestones 

Creator marketplace #paid has released its “Creator Signals 2026” report, drawing on first-party survey data from...

Tech

YFCon Is Turning TikTok Commerce Into a Contact Sport

Most collaborations between brands and creators in the TikTok Shop ecosystem still begin with a cold...

Tech

SelfMade’s Will Sartorius on Replacing the Creative Brief With a Scraper

Will Sartorius is CEO of SelfMade, a New York-based performance marketing agency, and a driving force...

Strategy

2026 NAB Show Is Betting That Creators and Broadcasters Have More in Common Than They Think

For most of its history, the NAB Show was a broadcasting event with a creator track...

Tech

Later Appoints Tech Veteran Mohsin Hussain as CTO to Accelerate AI Development

Influencer Marketing company Later has named Mohsin Hussain as Chief Technology Officer, bringing in a seasoned...

Commentary

BBB National Programs Launches Creator Certification Program to Boost Influencer Marketing Transparency

The Institute for Responsible Influence (IRI), an initiative housed within BBB National Programs’ Center for Industry...

Talent Collectives

NAB Show Launches Content Creator VIP Program Ahead of 2026 Event

The National Association of Broadcasters (NAB) has launched a Content Creator VIP Program for its 2026...

Commentary

Coachella 2026: Creator-Driven Brand Activity Favors Kendall Jenner’s 818 Tequila, Buldak, and poppi, Data Shows

Coachella 2026, held at the Empire Polo Club in Indio, California, over two weekends in April,...

Commentary

Huda Beauty, Medicube, and e.l.f. Led Beauty Brand Performance at Coachella 2026, Data Shows

Coachella 2026, held at the Empire Polo Club in Indio, California, over two weekends in April,...

Platform

Roblox Unveils Monthly Subscription Program With Item Discounts, Creator Bonuses

Roblox will launch a new monthly subscription service on April 30 priced at $4.99 per month,...