Agency

TopRank Marketing’s Lee Odden: Choose B2B Creators for Trust, Publish for AI Discovery, Stay Always-On

“There’s no visibility without credibility, without trust, without influence, says Lee Odden, CEO of TopRank Marketing....

Strategy

Brands Waste Creator Budgets by Missing the Goal, Says Influencer Consultant Lauren Roth 

A brand arrives with a budget, a plan to work with X creators, and an instruction...

Strategy

Children’s Media Summit Founder Says Think Like a Creator, Build the Franchise, Own the IP

Commissions for kids TV are way down, and the Children’s Online Privacy Protection Act (COPPA) rules...

Influencer

Two Dental Office Coworkers Built a Following by Posting the Lowlights Everyone Edits Out

Suzanne Moss had laryngitis and mismatched scrubs on one of her worst days in dentistry when...

Technology

Influencer Platform Statusphere Expands Warehouse to Meet Growing Demand for Micro-Influencer Campaigns

Statusphere has moved its influencer product shipping into a 24,000-square-foot Orlando facility, up from 4,000 square...

Platform

TikTok Releases Standalone TikTok Shop App in Four Markets

TikTok has released a standalone TikTok Shop app in Singapore, Malaysia, Thailand, and the Philippines, giving...

Platform

Instagram Launches Edits Video Editor on Mac Desktop

Instagram has released a desktop version of Edits, its video editing app, for macOS. The company...

Brand

NBAT2 Launches Travel Series With Phoenix Suns’ Khaman Maluach, Creator Aria Inthavong

NBAT2, the joint venture between the NBA and Take-Two Interactive, is launching “Foreign Exchange,” a six-episode...

Platform

TikTok Adds Founder-Focused Shop Award To UK Lineup, Names 79 Nominees

TikTok has announced the shortlist for the TikTok Awards UK 2026, naming 79 creators across 13...

Platform

NBC’s ‘The Voice’ Launches TikTok LIVE Companion Show With Emmy-Winning Radio Host Bru

“The Voice” will launch its first TikTok LIVE companion show on November 9, hosted by Emmy-winning...

Technology

Livestream Analytics Platform Streams Charts Adds YouTube VOD Tracking

Streams Charts, a livestreaming analytics platform, has added tracking of YouTube stream VODs, and its analysis...

Influencer

Depop Partners With Amelia Dimoldenberg on Shoppable Edits for ‘Chicken Shop Date’ Finale

Depop, the secondhand fashion marketplace owned by eBay, is partnering with Amelia Dimoldenberg on a series...

Talent Collectives

Former UTA, FaZe Clan Executives Launch Creator Management Firm ISO 

Mike Lee, former Head of Gaming and Livestreaming at UTA Creators, and Darren Yan, former Chief...

Technology

Microdrama Platform Canvas Aims to Build a Netflix-Style Brand Around Creator-Led Shows

Canvas, a New York platform that produces microdramas in collaboration with creators, wants to become to...

Commentary

Instagram Long Form: 32 Creator Economy Experts React to 90-Minute Videos and ‘Series’

Instagram is rolling out two new features aimed at longer-form content. The first is “Features,” a...

Strategy

Cohley’s LA Summit Puts Marketing Fundamentals Back in Focus as Acquisition Costs Rise

Cohley’s LA Summit Puts Marketing Fundamentals Back in Focus as Acquisition Costs Rise Customer acquisition costs...

Tech

The Optimization Era Is Over, and Brands That Skip the Effort Get Forgotten, According to OK COOL

More than 2,900 people answered the survey behind OK COOL’s sixth annual trend report, “The Societal...

Tech

Team Behind FeedSpot Launches Podcast Sponsorship Database Podmerse

Podmerse, a podcast sponsorship database built by the team behind FeedSpot and MillionPodcasts, launched publicly on...

Commentary

The Telly Awards Opens 48th Season Entries With Microseries Track, ReelShort as Season Partner

The Telly Awards has opened entries for its 48th annual competition, adding a dedicated “Microseries” track...

Platform

LinkedIn Rolls Out Consolidated Creator Analytics as It Expands Monetization Tests

LinkedIn has begun rolling out a “Post Performance Table” that puts all of a creator’s posts...

Commentary

Measurement Gaps Hold Back Brand Spending on Podcasts, Creator Media, Survey Finds

More than half of the brand advertisers in a new Oxford Road survey named measurement gaps...

Commentary

Shuttlerock’s Mack Reynolds: Why Creative Variety Wins the Day

Mack Reynolds thinks the most consequential targeting decision a brand makes now happens in the creative...

Commentary

10 TikTok Shops With the Highest Revenue in October 2026

medicube US Store records $31.38m in October 2026, 96% more than second-place Comfrt and the highest...

Commentary

Instagram Leads E-Commerce Engagement, While Calls to Action Show No Lift, Report Finds

A typical Instagram post from 72 U.S. e-commerce brands drew 293 interactions in August, compared with...

Commentary

Why 456 Growth’s Dan Albert Says Brands Overpay for Cheap Creator Posts

A $1,000 creator post looks cheaper than a $2,000 monthly retainer. On TikTok Shop, where a...