Technology

Favikon’s AI Agent Favy Arrives in Claude and ChatGPT, Backed by Proprietary Creator Data

Favikon, a Paris-based creator intelligence platform, has launched Favikon MCP, bringing its AI agent Favy into...

Technology

Ghost Is Building a Creator Marketing Model Between Agencies and In-House Teams

For brands testing creator marketing, the choice can feel binary: build an internal team to manage...

Tech

Reign Maker Group and Launchpoint Are Building the Back-End of Enterprise Creator Marketing

Reign Maker Group (RMG) and Launchpoint announced a joint venture in August 2026, pairing Jonathan Chanti‘s...

Commentary

Meta Ad ROAS Fell Nearly $1 Per Dollar Spent in 2026, Report Finds

Advertisers running Meta Sales campaigns generated $4.57 in revenue for every dollar spent in 2026, down...

Brand

The Sidemen Partner With Google Gemini for Multi-Video ‘Back to School’ Campaign

The Sidemen have partnered with Google Gemini to support the AI assistant’s “Back to School” campaign,...

Influencer

Alex Cooper’s Unwell Expands YouTube Slate With Four New Shows After $500M Valuation

Unwell, the media company built around Alex Cooper’s “Call Her Daddy” franchise, is adding four shows...

Commentary

Creator Economy Job Radar – September 22, 2026 – Meta, Salesforce, Starbucks, ByteDance, and More

Creator Economy and Influencer Marketing hiring for the week of September 22, 2026 spans major technology...

Commentary

The 10 Fastest-Growing Australian Instagram Accounts of August 2026

Robert Irwin hosted the 66th TV WEEK Logie Awards on August 16, becoming the ceremony’s youngest-ever...

Talent Collectives

Arcade Sets Out to Bring Primetime Budgets to European Creator Media

Television continues to command a large share of traditional media budgets, even as young adults increasingly...

Agency

Darkroom Built a Cannes Villa Around One Thesis: Creators Are Commerce’s Primary Channel

For three years, Darkroom has rented a villa near the Cannes Lions festival to host the...

Tech

Canvas UGC Doesn’t Need Followers. viral.app Is Building the Infrastructure to Run It 

What if reaching a million views on TikTok didn’t require any followers at all? That is...

Platform

Patreon Promotes Mike McGarry to Chief Marketing Officer

Patreon has promoted Mike McGarry to Chief Marketing Officer, the company’s first executive to hold the...

Platform

YouTube Debuts Canadian Creator Shows, New Shopping Tools

YouTube unveiled a slate of Canadian-made creator programming and new shopping features at YouTube Features, a...

Commentary

Podcast Ads Deliver 4.2x ROI, Outperforming Every Other Major Channel, Report Finds

Podcast advertising delivers a 4.2x return on investment, outperforming social media (3.6x), online display (3.2x), digital...

Commentary

Tom Steyer’s Campaign Cleared of Fines Over Undisclosed Influencer Posts

California’s campaign finance regulator has closed its investigation into Tom Steyer’s gubernatorial campaign without issuing fines,...

Platform

YouTube Thumbnail Study of Channels with 100K+ Subscribers Finds ‘Shocked Faces’ on Just 1 in 10 Covers   

A new study of thumbnail design across 1,043 YouTube channels with at least 100,000 subscribers found...

Platform

U.S. Judge Signals Rejection of Key Piece in TikTok’s $400M Privacy Settlement

A federal judge indicated that he plans to reject part of a $400 million settlement between...

Commentary

Creator Economy Event Calendar – September 21, 2026 – VidSummit, Bloomberg Screentime, and More

This issue’s Creator Economy calendar spans seven events from September 22 through October 2, 2026, with...

Talent Collectives

Hoonigan Co-Founder Brian Scotto Joins F=ma, Turns 321 Action Action Into In-House Studio

F=ma, the motorsports and automotive platform that owns RACER, GRIDLIFE and The ID Agency, announced that...

Tech

AnyMind Group Named Premier Partner in Shopify Partner Program

AnyMind Group, a Tokyo Stock Exchange-listed BPaaS company, announced it has become a certified Premier Partner...

Tech

MAKE Is Building Banking for Creator Income With Fanvue as Its First Flagship Partnership

A creator earning across multiple platforms and currencies is, in the eyes of most traditional banks,...

Platform

Pinterest Launches Visual Search Ads to Turn Search Results Into a New Ad Placement

Pinterest has unveiled Visual Search Ads, a new ad format that places advertisers directly in Pinterest...

Influencer

MrBeast Announces His ‘Biggest YouTube Video Ever’ After Spending $10M and 1,000+ Hours on It 

Jimmy Donaldson, the creator known as MrBeast, said the YouTube video he plans to release Saturday...

Tech

Video Intelligence Platform Plot Launches AI Tool to Vet Creators by Analyzing Their Video Content

Plot, a New York-based video intelligence platform, has launched Creator Intelligence, an AI-powered product that lets...

Tech

AnyMind Group Launches Platform for Livestreaming Creators

AnyMind Group, a BPaaS company, has launched AnyCreator Stream, a web-based platform that lets creators and...