Talent Collectives

Charlie Sheen Launches Weekly Interview Podcast With Fox’s Red Seat Ventures

Red Seat Ventures, the creator-led media company owned by Fox Corporation, has launched “Mostly Sheenius,” a...

Technology

Dimension Is Building AI to Run the TikTok Shop Operations That Decide Which Sellers Break Out

Ali Mirzaei says a TikTok Shop can sign the right affiliates, get strong content and run...

Platform

Spotify’s ‘Memberships’ Turns Podcast Fans Into Paying Members Without Sending Them Off the App

Spotify now lets podcast creators sell memberships from their show pages, so a fan can sign...

Technology

As AI Makes Ad Production Unlimited, Cuttable’s Sam Ayre Says Brands That Learn Fastest Will Win 

Sam Ayre, Head of Marketing at AI advertising platform Cuttable, says Meta’s ad system has grown...

Strategy

Scripps Is Bringing YouTube Creators to TV With One Test: Can Each Show Be Reused Across Its Networks?

The E.W. Scripps Company was founded in 1878 and built its business on local journalism. In...

Commentary

Measurement Is Creator Marketing’s Biggest Problem, Survey Finds

Two-thirds of Creator Economy leaders (67%) surveyed by the Interactive Advertising Bureau (IAB) named measurement and...

Platform

Instagram Launches ‘Effect Builder,’ a Prompt-Based Tool for Creating AI Stories Effects

Instagram’s Edits team has introduced “Effect Builder,” a web-based tool that lets users create AI effects...

Platform

YouTube Data to Return to Billboard Charts in 2027 After Stream-Weighting Change

YouTube will resume sending its streaming data to Billboard’s U.S. charts in 2027, after Billboard agreed...

Commentary

Terry Crews to Host First Clio Creator Awards as Dhar Mann, Grace Wells Earn Specialty Honors

The Clios have named actor Terry Crews host of the inaugural Clio Creator Awards and will...

Platform

TikTok Extends AI Video Generation to 30 Seconds in Symphony, Opens Paid BytePlus Access

TikTok has upgraded Symphony, its generative AI creative suite for advertisers, extending AI video generation to...

Technology

OfferLab’s Sean Gartland Pitches Two-Brand Bundles as a Cheaper Way to Acquire Customers

OfferLab is built on a wager that a direct-to-consumer brand can find new customers more cheaply...

Commentary

Hollywood Is Learning From the Creator Economy to Find the Audience Before It Makes the Movie

Speakers at the American Film Market’s inaugural New Global Screen Economy Summit in Los Angeles on...

Agency

It’s Never Been a Better Time to Be an Idea Person, Says Interrupt Studios’ Henry Coan

Henry Coan puts the cost of a conventional short-form shoot, with a rented set, paid actors,...

Technology

Diffio Pitches AI Speech Restoration as a Cheap Middle Ground Between Phone Audio and the Studio

A podcast interview recorded on a phone in an echoing room can come back with words...

Commentary

Evan Shapiro Tells American Film Market That Fandom Built 2026’s Highest-Returning Films

Media analyst Evan Shapiro told film buyers and sellers at the American Film Market’s inaugural New...

Technology

Caloroga Opens AI Podcast Studio Linnet to All Creators as Video Pressure Mounts on Independent Shows

Caloroga Media, the New York podcast company that has built a catalog of short daily shows...

Platform

ITV Studios’ Zoo 55 Hands Pixability Its Reserved YouTube Ad Sales in North America

Zoo 55, the digital label of “Love Island” and “Hell’s Kitchen” producer ITV Studios, has picked...

Platform

Reddit Turns Community Threads Into AI-Built Review Pages for 10,000 Products

Reddit, which reported an average of 130.3 million daily active uniques in the third quarter and...

Technology

Stan Acquires Typefully, Bringing Nearly 10,000 Paying Customers Into Its Creator Commerce Business

Stan, the Toronto-founded company behind the Stan Store creator storefront and the AI content agent Stanley,...

Technology

ITV Studios’ Zoo 55 Picks Pixability to Represent Its YouTube Inventory in North America

Zoo 55, the digital and gaming label of ITV Studios, has selected YouTube advertising technology company...

Influencer

UGC Creators Should Get the Reps In, Pitch Like Strategists and Stay Human, Says Paula Hlavacek

Paula Hlavacek tells new UGC creators that their rates will follow their skills, so the first...

Influencer

Sesh Turns Investor Jake Paul Into a Co-Creator to Compete Without Big Tobacco’s Budget

Sesh says it cannot outbid legacy tobacco companies for space on convenience-store shelves, so the independent...

Agency

Brands Should Hire Creators for Brand Fit First, Then Give Them Room to Shape the Work 

For TELUS’s Black Friday 2025 YouTube Shorts campaign, creator marketplace #paid matched the brand with creators...

Technology

Ozen.fm Wins BBC Podcast Ad Sales in Latin America, Betting Brands Will Buy Audio They Can Measure

BBC Studios has named Ozen.fm its exclusive local advertising sales representative for BBC podcast inventory in...

Talent Collectives

321 Action Action’s Brian Scotto Wants to Get Automotive Creators Off the YouTube ‘Hamster Wheel’

The Gymkhana films Brian Scotto directed at Hoonigan were once-a-year spectacles, a format he argues no...