Commentary

The 10 Fastest-Growing U.S. Instagram Accounts of August 2026

Marvel’s D23 publicity cycle was the dominant verified theme among August 2026’s fastest-growing U.S. Instagram accounts,...

Influencer

How a Former CNBC Journalist Is Building a Creator Brand Around the Global Migration of Americans

Helen Zhao left CNBC after five years, believing she would return. The year and a half...

Technology

Deji Oduwole Built Oya Around the Operational Work That Starts After Brands Choose Creators 

Creator marketing software has gotten good at helping brands find creators. The harder problem begins after...

Tech

From Manual Campaigns to Creator Infrastructure: How Launchpoint Is Automating the Work Behind Creator Marketing 

Running a creator marketing campaign for an enterprise brand means recruiting and DMing creators, negotiating contracts,...

Agency

Moon at Dawn Is Applying Account-Based Marketing Logic to B2B Influencer Selection

Enterprise B2B brands know exactly which job titles and companies they want to reach. However, their...

Influencer

How Laura Whaley Built a Creator Business Where Brands Partner With Her Fictional Characters 

A dating app brand reached out to Laura Whaley, and she was ready to decline. She...

Tech

Social Intelligence Platform Socialpruf Launches ‘Discovery,’ a Performance-Sorted Content Database for Creative Strategists 

For creative strategists at agencies, finding content inspiration typically means scrolling Instagram on a phone and...

Influencer

Innovative Artists Entertainment Signs Luxury Lifestyle Creator Skyelar Chase

Skyelar Chase, a digital creator known for luxury lifestyle content, has signed with Innovative Artists Entertainment...

Platform

Roblox Creator Activity Generated $752M in U.S. GDP in 2025, Up 69% From 2024, Study Finds

U.S. Roblox creators generated a gross domestic product impact of $752 million in 2025, a 69%...

Platform

TikTok Withdraws From House China Committee Hearing on Algorithm Oversight

TikTok has pulled out of a September 15 roundtable with the House Select Committee on China,...

Commentary

Creator Economy Event Calendar – September 7, 2026 – IBC2026, IAB Creator Marketing Growth Summit, FinCon, and More

This issue’s Creator Economy calendar spans ten events from September 9 through September 20, 2026, anchored...

Talent Collectives

Outshine Talent Promotes Caroline Shin Sixt to SVP, Launches New Division

Outshine Talent has promoted Caroline Shin Sixt to Senior Vice President, expanding her role to include...

Commentary

New York Fashion Week Has Become the Biggest Creator Activation of the Fall

A week built for editors and store buyers now belongs to creators, the agencies that manage...

Commentary

Club Wants Creators to Build Their Entire Business on One Platform

Club, a New York-based platform that launched its mobile app this month, is betting creators want...

Brand

Disney Adds Dude Perfect, Dhar Mann and The Try Guys to ‘Created in LA’ Lineup

Disney and creator Jon Youshaei announced a new round of speakers to “Created in LA,” the...

Agency

SuperAwesome Introduces Well-Being Program With Free Therapy, Payment Trusts for Minor Creators

When a teenage creator working on a toy brand campaign came to SuperAwesome saying she was...

Tech

How Viral Hub’s Co-Founders Turned Their Agency Workflow Into an Operating System for Influencer Agencies

Rafi Lieberman is the co-founder of Viral Hub Marketing, a U.S.-based Influencer Marketing and UGC agency...

Commentary

UNESCO Report Finds South African Content Creators Face Widespread Online Harms, Minimal Formal Training

UNESCO has published a new research report, “Behind the Screens in South Africa: Challenges, Opportunities, and...

Tech

Klook Opens Single-Link Creator Storefront to Full Network of 30,000 Travel Creators

Klook has rolled out its “Kreator Shops” feature, a consolidated affiliate storefront for travel content creators,...

Strategy

Bryan Barletta on Rebuilding Podcast Movement Around Creators, Buyers, and the Economics Between Them 

Podcast advertising remains what Bryan Barletta calls “an island” in media buyers’ planning infrastructure, a channel...

Influencer

YouTube Travel Creator Drew Binsky Signs Deal With Netflix

Netflix will begin streaming a curated collection of Drew Binsky’s travel documentaries on September 19, marking...

Brand

How Unilever Turned World Cup Creator Hubs Into a 2.5B-Reach Content Engine

Unilever Personal Care’s “House of Fresh” creator activation during the FIFA World Cup 2026 drew more...

Strategy

Liberia’s Health Ministry Recruits Beauty Pageant Influencers to Counter HPV Vaccine Misinformation

Liberia’s Ministry of Health enlisted social media influencers, including pageant queen Goretti L. Itoka and contestants...

Influencer

Amelia Dimoldenberg Ends ‘Chicken Shop Date’ After 12 Years, Turns to Scripted TV & Film

Amelia Dimoldenberg is ending “Chicken Shop Date” after 12 years, the YouTube creator announced in an...

Platform

YouTube Renames ‘Paid Product Placement’ to ‘Branded Content,’ Adds Disclosure Controls While Testing Local Affiliate Retailers

YouTube rolled out two separate updates to its creator tools this week, announcing a small-scale test...