Agency

Social Factor Champions Human Moderation as Brands Scale Live, Social Commerce

At this year’s Coachella, nine YouTube livestreams ran simultaneously for 14 hours a day. Behind the...

Talent Collectives

Enhance Management’s Bronagh Quinn Is Betting Irish Creators Can Win by Staying Selective 

When Bronagh Quinn left her job at a Dublin PR agency in December 2022, she gave...

Strategy

From 800 Attendees to 32,000: How Dream Con Became a Creator-Led Pop Culture Platform

Eight years ago, four organizers behind Dream Con spent a full year planning an event in...

Influencer

Jay Shetty’s ‘On Purpose’ Podcast Lands $100M Video Deal With Netflix, Spotify

British author, entrepreneur, and podcaster Jay Shetty has signed a multiyear video distribution deal with Netflix...

Commentary

Awareness Tops Micro-Influencer Goals as Social SEO Campaigns Surge, Report Finds

Brands working with micro-influencers in 2025 ranked awareness growth as their primary campaign objective, while social...

Tech

Sprinklr Acquires ViralMoment to Expand Social Listening Into Video, Visual Intelligence

Sprinklr has acquired the assets of ViralMoment, an AI-powered social video intelligence and analytics company, expanding...

Commentary

Front-Loading Brand Pitches Cut Social View Rates by 44%, Research Finds

Creator agency Billion Dollar Boy finds that leading social video content with product or brand messaging...

Platform

TikTok Shop Expands to Austria, Belgium, the Netherlands, and Poland

TikTok Shop will launch in Austria, Belgium, the Netherlands, and Poland on June 15, extending its...

Commentary

NYC Mayor Zohran Mamdani Debuts on Twitch With ‘Talk with the People’ Series

New York City Mayor Zohran Mamdani launched a Twitch livestream series called “Talk with the People”...

Commentary

‘Internet People’ Founder Myriam Roche on Building the Archive France’s Creator Economy Never Had

France’s Creator Economy is roughly 20 years old. Until recently, no one had tried to document...

Commentary

Max Verstappen’s Nürburgring 24 Debut Ranks Among Top 5 Sports Streams of 2026

The 2026 ADAC RAVENOL 24h Nürburgring attracted 759,480 peak concurrent viewers and ranked fifth among all...

Commentary

From Solo Hosts to Variety Shows: 16 Creator Economy Experts on Where Live Commerce Goes Next

TikTok Shop’s U.S. live-selling format has largely centered on long streams built around solo hosts, repeated...

Influencer

The Creator Who Treats Honesty as Infrastructure: Carly Weinstein’s Mental Health Media Play 

For over a decade, Carly Weinstein has been telling the internet things most people only say...

Agency

Uncovered Launches Influence Division to Solve the Creator Campaign Problem It Says Most Agencies Miss

Brands now know Influencer Marketing works. The problem, according to Nina Landale, is that almost no...

Tech

How Linqia’s New Tool Turns the Creator Comment Section Into a Commerce Layer

Ten years of Influencer Marketing have produced one reliable outcome: awareness. The conversion layer is still...

Influencer

From Radio Co-Host to DIY Creator, Erika Ver Wants Her Brand to Outlast Influencer Culture

When Erika Ver lost her radio job in early 2020, she had no clear next step....

Tech

Bedford Launches Creator Economy Program Advised by Top YouTube Creators

Bedford has launched a Creator Economy training program for executives, entrepreneurs, and corporate teams, with several...

Platform

TikTok Shop Ireland Opens to All Businesses

TikTok Shop Ireland has opened its platform to all Irish businesses, ending an invite-only model that...

Platform

Screeny Tests Creator Audiences as a New Demand Engine for Movie Theaters  

Screeny, a platform that brings creator premieres into cinemas, is testing whether online fandom can translate...

Commentary

UK Podcast Viewers Turn to Smart TVs as Living Room Consumption Rises

A new survey from Signal Hill Insights and FlightStory finds that smart televisions have become the...

Influencer

‘Circle Round’ Creators Exit Boston Public Radio Station to Launch Independent Kids Podcast

Rebecca Sheir and Eric Shimelonis, the creative team behind the children’s podcast “Circle Round,” have departed...

Agency

Popfly Launches Creator-Led Sponsorship Model, Will Fund One Adventure Trip This Summer

Popfly, a creator platform focused on outdoor and adventure content, announced it will fully fund one...

Platform

Zigazoo Partners With VidCon to Send Three Young Creators to Anaheim as Junior Correspondents

Zigazoo, a social media platform for children and teens, has announced a partnership with VidCon that...

Agency

mnstr’s Guillaume Carrere: Brands Are Fighting the Wrong Battle on Social Media

People are not passionate about brands. They are passionate about music, sport, cinema, and the communities...

Influencer

The ‘Big Sister of the Internet’ on Why Saying the Quiet Part Out Loud Is Actually a Business Strategy 

Midway through a pitch to the president of unscripted development at Hulu, Kelsey Darragh started coughing....