Influencer
Jocko Podcast: A Look At The Size And Influence Of The Popular Military-Themed Podcast
Are you searching for a military-themed podcast that has legitimacy and insightful takes?
Are you searching for a military-themed podcast that has legitimacy and insightful takes?
If so, you might want to learn more about the Jocko Podcast! There are several military-themed podcasts on Spotify and Apple Music, but none have the same authenticity as the Jocko podcast.
This article is for you if you are searching for a new podcast to listen to and like learning about military-based content.
We will discuss the Jocko podcast in more detail to help you establish whether or not it is a podcast worth listening to.
Why the Podcast is Gaining Popularity
Before starting his podcast, John Gretton “Jocko” Willink had already co-authored the highly popular book Extreme Ownership where he translated his learning from his time as a navy seal into accountability tools and techniques that high-performing businesses could use to improve their office productivity.
Therefore, he already had some popularity before the podcast aired. As part of the book promotion, he also appeared on highly popular podcasts, including the Sam Harris, Joe Rogan, and Tim Ferris podcasts.
From there, when he decided to create his own podcast, his audience came with him, and the additional promotion helped add to its popularity. From there, the quality of the show has continued to build the podcast into one of the most popular worldwide.
How the Podcast Came to be
When Willink co-founded his leadership consulting firm with Leif Babin, another former navy seal, he didn’t have any plans to create a weekly podcast.
However, after seeing his business and his book rise to fame and after discussions with leading podcasters, Willink decided he should create his own weekly podcast.
The show has gained popularity ever since, as Willink is a likable host and posts regularly each week.
Themes and Topics Covered
The main focus of the podcast is themes and topics surrounding Willink’s best-selling book, Extreme Ownership.
The book was so popular that it catapulted Willink and his consultant agency into the limelight, and as a result, it is also what most people tune into the podcast to learn about.
Extreme Ownership discusses the importance of accountability in any workplace, no matter what level the employee is at. It talks about the value of being hypercritical and asking your team to be open and honest, and also the importance of doing the same as a manager.
If you manage to create a culture of extreme ownership, it will greatly reduce the number of mistakes that are made and increase the productivity and motivation of the team.
Alongside discussion points surrounding his book and consultancy firm, Willink also discusses other similar business and work-related topics through the lens of a former navy seal.
Reach of the Fresh Air Podcast
The Jocko podcast has rapidly grown to become among the most popular podcasts across every channel.
The Jocko podcast has been running for seven years now, and at the time of writing this article, it has amassed 1.61m subscribers on YouTube. Jocko also has 2.6m followers on Instagram and 104.3k followers and TikTok.
On youtube, where view statistics are readily available, the average podcast receives between 25,000 and 50,000 views per episode.
As of February 2023, the Jocko Podcast was ranked #106 on Apple Music for all podcasts. It is also the #1 Apple podcast in the United States of America in the Management category and #5 in the Business category.
In Great Britain, the show ranks #26 in the Business category and #3 in the Management category.
Based on this analysis, we estimated that the Jocko Podcast receives [NetInfluencer to confirm] listens each time an episode goes out across Apple, Google, Youtube, and Spotify podcast networks.
The Format of the Podcast
The Jocko podcast follows a pretty formulaic structure, similar to most podcasts. It starts by outlining what topics will be discussed on the show before introducing any special guests and diving into the main topic.
Jocko has built a reputation as a podcast host, as he rarely interrupts guests, allowing them to articulate their points before adding his own opinion on the topic, which almost always adds further value to the discussion.
Reception and Impact
Since its inception, the show has been a resounding success, with many loyal fans tuning in for each episode. For those who enjoy business and management, the Jocko podcast offers an interesting insight into changing mindsets and habits from the perspective of a former navy seal.
For those that enjoy podcasts provided by military veterans, the show is an excellent insight into the mindset required to succeed in the field and also how life looks after serving time in the forces.
Conclusion
Now you know everything there is to know about the Jocko podcast, and you have probably decided whether or not you want to give it a try.
If you are still on the fence, the best thing you can do is try out an episode and see if it is something you want to hear more of.
To access the Jocko podcast, you can do so through any of these links:
