In this article, we will compare two digital marketing platforms, ClickFunnels and Keap, previously known as InfusionSoft, so you can decide which is best for you and your business.

Which marketing platform is best for online business owners, influencers, and digital creators?

If you run an online business, you know how hard it can be to run your website all on your own and still gain traffic and leads. When you’re an online business owner, you are your own marketing team. 

That’s why you may have started to see multiple programs popping up that have been created to help you efficiently and smoothly run your business.

These digital marketing platforms assist creators in website building, managing products and shipping, as well as directing traffic to the site. Many programs will boost your sales, traffic, and help you bring in thousands of new paying customers. 

But with so many programs, how do you know which one to choose?

ClickFunnels Vs. Infusion Soft (Now Keap) – Marketing Platforms For Content Creators

ClickFunnels

What is ClickFunnels?

ClickFunnels is an American online marketing program that helps digital business owners create websites, sales funnels, and more. They offer dozens of other marketing tools, such as landing page builders and online course creation and management. 

Since 2014, ClickFunnels has partnered with over 100,000 businesses to create and sell hundreds of funnels and help create successful marketing plans. 

How much does ClickFunnels cost?

ClickFunnels is a subscription-based service. As of 2023, there are no free plans available, which means in order to use any features or tools, you must pay for a premium plan.

Basic

$147 USD a month

The most basic plan includes the ability to create and design one website and register one domain. You can also create up to 20 unique sales funnels, which can be used multiple times. With this plan, you can create, manage, and sell up to 3 online courses.

You can only have 1,000 students registered with this plan. However, you can create unlimited landing pages as well as create unlimited email sequences. You will only have access to basic analytics. 

Pro 

$197 USD a month

The middle plan includes everything in the basic plan, as well as extra features such as being able to create up to 100 sales funnels. 

You can register up to 3 custom domains. You can also create and sell up to 15 online courses. You can register up to 10,000 students. You will also be able to join their affiliate program, and use their advanced themes.

Funnel Hacker

$297 USD a month. 

ClickFunnels’ most extensive plan, you can design and create up to 3 websites and create unlimited funnels. You can register up to 9  custom domains. You can also create up to 200 online courses and have 20,000 students in total. You will also receive access to advanced analytics.

Once you’ve picked a plan, you can start to access all of ClickFunnels’ features. 

What are ClickFunnels’ Features And Tools?

Sales Funnels

ClickFunnels’ most popular feature, the sales funnels allow you to create funnels that will attract customers and create more leads to gain traffic. 

If you have never used sales funnels before, a sales funnel is automated copy that will attract customers to your site. 

There are hundreds of templates to choose from, and you can design and edit the templates to your liking by clicking on the template and editing the text or photos. 

Below are a few examples of what your sales funnels could look like.

Online Courses

Create and sell online courses so you can make  revenue from your skills.

Just like skill course programs such as Masterclass or Skillshare, you can be an instructor for any topic, such as coding, website design, business skills, and more. 

If you have never run an online course before, ClickFunnels will take you step-by-step so you can understand how to make the most of these courses.

Remember, it’s important that you are creating well-designed and helpful courses, as the more people who recommend you, the more students will take your course. 

You can decide the price for classes, but ClickFunnels will take a percentage of your earnings. The more people who take your course, the more money you will make.

Extra ClickFunnels Features

• Landing Pages
  • Create an optimized landing page for your customers. This will attract customers directly to your page.

Website Builder

• Create a unique website or online marketplace.

• Membership Creation
  • Allow your biggest supporters to sign up for memberships and earn exclusive content. This can be a major extra income for you and your business. 

Keap

What is Keap?

Keap, previoisly known as InfusionSoft, is a software and technology company that specalzies in marketing plans for online business owners. Many online business owners use Keap for project management and has been voted Best Marketing Automation for small and mid-sized buinseses. 

The company was founded in 2001 has served over 125,000 businesses. 

How Much Does Keap Cost?

Just like ClickFunnels, Keap operaters is subscription-only. 

There are two pricing plans to choose from.

The Pro plan is  $149 USD a month

• 1500 contacts and 2 users
• Email marketing
• Sales & marketing automation
• Dedicated phone line (US & Canada)
• Automated lead capture & follow-up
• Lead & client management (CRM)
• Appointments
• Sales pipeline & analysis
• Quotes, invoices & payments
• Landing pages & online sales
• Text marketing*

The Max plan is $199 USD a month

• 2500 contacts and 3 users
• Additional users are $29 each
• Email marketing
• Sales & marketing automation
• Dedicated phone line (US & Canada)
• Automated lead capture & follow-up
• Lead & client management (CRM)
• Appointments
• Sales pipeline & analysis
• Quotes, invoices & payments
• Landing pages & online sales
• Text marketing
• Promo codes & upsells
• Marketing analytics

Keap Features and Tools

Sales and Marketing Automation

Keap helps out small buinssses by creating easy and advanced automations. You can automate tasks such as lead captures and follow-ups so you can spend your time on other tasks.

When you send automated follow-ups and texts to potential customers and clients as soon as they become interested, they are more likely to follow-through. That’s why automation is vital for your business to succeed.

You can integrate thousands of apps with your automation, including Zapier, Google Products, PayPal, and more. 

Advanced Analyitics

Your analytics are vital for understanding your customers and your business. Keap allows you access to these important statitics. View your conversion rate, email click-through-rates and form completion, marketing campaign performance, and more.

You can also track payment, revenue, and refunds.

E-commerece Sites

Sell and manage all your products from one platform by opening up your online storefront with Keap.

You can completely customzie your website and manage all payments from Keap’s dashboard.

With easy check-out, you can make sure all your customers are following through with their orders, not leaving your site with a full cart.

You can even push conversion rates with up-sells and specific promos for targeted customers. 

You can process your payment with Stripe, PayPal, WePay, and more trusted and secure payment platforms.

Keap is a highly rated CRM (custemor relations mangement) that will allow you to handle all your online business in one place, instead of dealing with multiple third parties.

Which marketing platform will you choose?

Both programs offer highly rated tools and features that will be sure to attract more customers to your online business. 

If you aren’t sure which platform is right for you, both sites offer 14 day free trials so you can try them out before you decide on a program.

Let us know which one you choose!