Which digital marketing platform is best for content creators and online entrepreneurs? 

Running an online business can be hard. Luckily, there are many different programs out there that can help save you time, money, and energy by automizing emails, creating sales funnels, and helping you create unique and eye-catching landing pages, all from one convenient site. 

But with so many programs, how do you choose which one to use? 

In this article, we will be comparing two platforms, ActiveCampaign, and ClickFunnels so you can decide what is best for you and your business. 

ActiveCampaign vs. ClickFunnels – Digital Marketing Platforms For Creators 

ActiveCampaign

What is ActiveCampaign?

Active Campaign is an American cloud software company that specializes in marketing for mid and small-sized online businesses. This includes email marketing, marketing automatization, sales automation, and more. 

Founded in 2003, the company has since become a global success and as of 2021, was making nearly $100 million annually. 

How Much Does Active Campaign Cost?

ActiveCampaign has multiple pricing plans you can choose between, depending on if you want a plan focused on marketing or sales. There is also a marketing and sales bundle that combines both of these plans

Pricing For Marketing Plans

Lite – $29 USD a month. This plan is aimed at solo business owners, and comes with – 

• Email Marketing & Marketing Automation
• 24/7 Chat & Email Support
• Inline Forms
• Site & Event Tracking
• API & Webhooks

Plus – $49 USD a month. This plan is aimed at small teams, and includes – 

• Everything in Lite plan
• Landing Pages
• Facebook Custom Audiences & Lead Ads
• Lead Scoring
• Pop-Up & Modal Forms
• Conditional Content
• WooCommerce, Shopify & BigCommerce Integrations

Professional – $149 USD a month. This plan is aimed at larger teams, and comes with – 

• Everything in Plus plan
• Predictive Sending
• Split Automation
• Salesforce Integration
• Microsoft Dynamics 365 Integration
• Site Messages
• Attribution Reporting
• Conversions
• Accounts

Enterprise – Contact AcvtiveCampaign directly for pricing details. This exclusive plan includes –

• Everything in Pro plan
• Custom Reporting
• Custom Objects
• Single Sign-On
• Uptime SLA
• HIPAA Support
• Custom Mailserver Domain
• Unlimited Email Testing

Pricing for Sales Plans

Lite – $19 USD a month

• Sales Automation
• 24/7 Chat & Email Support
• Lead Scoring
• Pipeline, Account & Deal Management
• Task Management & Reporting

Professional – $49 USD a month. This is their most popular plan.

• Everything in the Plus plan
• Sales Engagement Automation & One-to-one Email
• Sentiment Analysis
• Win Probability
• Facebook Lead Ads
• Split Automation
• Automations Map

Enterprise – Contact ActiveCampaigns directly to customize a plan for you and your business. 

• Everything in the Pro plan
• Custom Reporting
• Custom Objects
• Single Sign-On
• HIPAA Support
• Uptime SLA

The bundle deals can be found below.

Once you’ve picked a plan, you can start to access all the tools and features.

Tools And Features for ActiveCampaigns

1. Landing Pages

First impressions are everything in the digital world. So when you create a landing page, you want to make sure your customers and viewers want to stick around. With ActiveCampigns, you can create unique landing pages customized to each unique visitor in seconds. 

With drag-and-drop editing features, you don’t have to have any design experience to create a landing page. Simply open up the template and begin to add what you want to say.

With the ActiveCampaigns pages’ dashboard, you can quickly organize, manage, and edit your page performance using advanced filtering and metrics. 

You can even create forms, chatbots, and pop-ups to engage future customers. If you’re new to the online business world, ActiveCampaigns has plenty of step-by-step guides and blog posts to make sure you’re creating the best page for your site.  

2. Email Marketing 

Sending out the right emails to the right people is a vital part of marketing. ActiveCampaign can help you make sure you’re sending accurate and timely emails to your target audience.

Below is an example of what your email editing tools will look like. Just like the landing pages, this program operates under a drag-and-drop editing method, so you can click and change whatever you want. From color to font and text, you can completely customize these emails so that they are ready to send out. 

If you need to send different emails to different audiences, have no fear. By creating dynamic content, you can easily customize each message to send targeted emails. 

If you have contact information from past customers, you can personalize these emails and make them more likely to click on them in their inbox. 

There are over 250 email templates to choose from, including dozens of tools and features, including

ClickFunnels

What is ClickFunnels?

ClickFunnels is an American online marketing program that helps digital business owners create sales funnels, as well as dozens of other marketing tools, such as landing page builders, online courses, and more. 

Founded in 2014, the site now has partnered with over 100,000 businesses to create successful marketing plans.

How much does ClickFunnels cost?

ClickFunnels has 3 different pricing plans you can choose from.

Basic – $147 USD a month

This includes the ability to create and design one website, register a domain and create 20 unique sales funnels. You can also create and sell up to 3 online courses.

With 3 courses, you can register up to 1,000 students. You also receive unlimited workflows, unlimited Pages, unlimited products for your page, as well as unlimited email sequences and access to their basic analytics. 

This plan is best suited for individual business owners or small businesses. 

Pro – $197 USD a month

Along with everything included in the basic plan, you can also create up to 100 sales funnels, as well as have 5 users on the account. 

You can register up to 3 custom domains, and you have the ability to create and sell 15 online courses, registering 10,000 students in total. You can also join their affiliate program, and access their advanced theme editor.

This plan is best suited for medium or small-sized businesses. 

Funnel Hacker– $297 USD a month. 

With this plan, you can create up to 3 websites, as well as have access to create and use unlimited funnels. Your account can have up to 15 users on the account, and you can register up to 9  custom domains. 

You can also create up to 200 online courses and register 20,000 students in total. You also receive access to advanced analytics.

This plan is best suited for large businesses. 

Now that you have a plan, what features and tools does ClickFunnels offer?

ClickFunnels’ Features

• Sales Funnels
  • Their most popular feature, their sales funnels allow you to create funnels that will attract customers and create more leads. These funnels are essentially marketing emails and advertisements that will lead consumers straight to your site. Below are a few examples of templates you can use.

. 

• Landing Pages
  • Just like ActiveCampaigns, you can create unique and click-worthy landing pages. This can lead to more traffic to your site and create a higher profit to increase your sales for your online store.
  • Create unique and thoughtful landing pages with ClickFunnels’ hundreds of pre-designed templates.

Which digital marketing platform will you choose?

Both platforms allow you to completely revamp your marketing scheme and can be guaranteed to bring higher sales and more traffic to your site. If you’re still not sure which site is the best for you, each platform allows you to try out a plan with a 14-day free trial, so you can try both and see what works best for you and your business.  

Do you use an alternative digital marketing platform, such as Groove Digital or Instapage? Let us know down below.