The epidemic exposed less out-of-touch influencers. While we were all trapped in our homes, yearning for fresh air, green spaces, and the great outdoors, home gardening took off and gardening influencers appeared.
Instagram and other platforms have become home to gardening influencers. Plant influencers have started partnering with huge businesses, starting podcasts, getting book deals, etc.
The increase of gardening and plant-loving influencers benefits brands. Especially agricultural enterprises that have had trouble using influencer marketing or finding the suitable creators.
Humans Who Grow Food is an Instagram account that features gardening beginners and specialists from across the world who grow food naturally without chemical fertilizers or pesticides.
The Urban Farmstead is an Instagram account managed by Kyle Hagerty, a Sacramento-based urban farmer who helps use social media to educate others on how to grow abundant food in small places.
Gardenary, created by Nicole Burke, offers gardening tips and inspiration. The account name "Gardenary" combines gardening and ordinary. Which summarizes Nicole’s mission perfectly.
Jason and his wife live on a 10-acre farm in Zambia, with the sole mission of feeding hungry children by growing organic, clean, and environmentally sustainable crops.
Epic Gardening started as a hobby, but today it's a popular gardening hub that educates people worldwide how to grow their own food, prevent garden pests, and nurture plants without killing them.