CreatorIQ, a creator marketing platform, has partnered with Snap Inc. to integrate its AI-powered creator discovery capabilities with Snap’s advertising offerings. The partnership enables CreatorIQ’s customers – including over 1,200 global brands such as Logitech, Ulta Beauty, and Unilever – to identify relevant creators on Snapchat using advanced AI tools.

“Through our proprietary data and insights, we’ve uncovered that more than 80% of creator marketing campaigns are adopting a multi-platform strategy,” stated Tim Sovay, Chief Partnerships Officer at CreatorIQ. 

According to the announcement, the number of CreatorIQ campaigns that used Snap rose 140% year-over-year, signaling marketers’ desire to reach Snapchat’s highly engaged user base.

CreatorIQ’s AI algorithms can analyze a brand’s marketing materials to surface lookalike creators embodying the brand identity. The technology saves time by automating the labor-intensive process of manually vetting thousands of potential creators. It also provides data-driven creator recommendations customized for each brand.

The partnership allows CreatorIQ customers to manage the full lifecycle of their Snapchat creator campaigns through a centralized dashboard. This includes identifying relevant creators, executing paid sponsorships, monitoring campaign performance across platforms, and measuring business impacts.

The Snap integration builds on CreatorIQ’s existing AI-powered discovery engine. It adds new customizable brand safety controls to ensure creators align with each company’s unique values and compliance requirements. This combination of advanced AI, unified cross-platform measurement, and robust protection layers addresses long-standing marketing capability gaps.

“We’re thrilled to expand our partnership with CreatorIQ so their customers can better integrate Snapchat into winning creator marketing efforts and measure its impact,” Noah Wieseneck, Snap’s Senior Manager of Partnerships, said in the announcement.