On June 2, Amazon unveiled Creator University and Creator Connect, two new initiatives to support established and aspiring influencers in scaling their presence and impact on the platform. The programs aim to equip creators with the knowledge and resources needed to succeed within the Amazon ecosystem.

Creator University offers a curriculum that covers various aspects of effective content creation on Amazon. Participants gain access to in-depth video tutorials, informative articles, and interactive workshops that teach them how to identify the perfect products to recommend, create compelling content, and drive targeted traffic to the platform. The program focuses on helping creators cultivate a robust audience and optimize their content for maximum performance.

Alongside Creator University, Amazon launched Creator Connect, a series of in-person events strategically timed to coincide with major sales events. These events serve two primary purposes: generating excitement for upcoming promotions and attracting new creators to the Amazon Influencer Program. Creator Connect provides a platform for creators to network, learn, and grow within the Amazon ecosystem through interactive experiences such as workshops led by influencers, meetings with Amazon leaders and established creators, product showcases, and trend discussions.

“At Amazon, we recognize the immense influence content creators have on today’s consumers. Creator University and Creator Connect are ways of empowering these creators, both established and aspiring, with the tools and knowledge they need to thrive within the Amazon ecosystem,” said Kishore Thota, Director of Shopping Experience for India & Emerging Markets at Amazon.

The Amazon Influencer Program, which serves as a resource for influencers to monetize their content, grants creators access to tools that enable them to select and recommend Amazon’s products and services to their followers while earning commissions on qualifying purchases. Influencers can share their storefront URLs or affiliate links to expand their reach and attract new customers with their content.

The announcement stated that the first Creator Connect event, “A Summer Escape,” will take place on June 3 in Mumbai. It will focus on building a community of fashion and lifestyle creators to align with Amazon Fashion’s Wardrobe Refresh Sale from June 1-6.