Humanz, a Tel Aviv-based influencer marketing platform that collaborates with major global brands and utilizes AI to facilitate influencer campaigns for over 250,000 creators worldwide, announced a leadership shakeup, CTech confirmed. 

Liran Liberman will take over as CEO. For the past year, he served as the company’s Chief Revenue Officer, overseeing revenue growth and establishing Humanz’s U.S. operations.

Outgoing CEO Liav Refael Chen relocated to the United States and assumed the role of president. He expresses confidence in Liberman’s leadership abilities, telling CTech, “Liberman is the right person to navigate the company towards meeting its next milestones and to bring our vision to life.”

The changes come as Humanz adds new executives to scale its business in America. Roee Zelcer, former Head of Sales at TikTok, and Yoav Sher, an alum of Google’s startup division, have joined to grow operations stateside. Zelcer spent nine years at Google before three years heading sales at TikTok Israel. Sher will manage the company’s global business development.

Another new hire is Tzachi Cohen, VP of Creators Partnership, who previously served as YouTube’s marketing manager for European and Middle Eastern markets at Google. Cohen’s first key initiative is a strategic partnership with A Valeria Lipovetsky, who boasts over 6 million followers.