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Did Meta Just Make Finding The Perfect Influencer Partner A Whole Lot Easier With ‘Creator Insights’?

Published on June 19, 2024

Meta introduced a new tool called ‘Creator Insights’ on Instagram to streamline brand and creator partnerships. According to a Threads post by travel creator and social media manager Becca Alves, creators can display key metrics to brand accounts, including total follower count, accounts reached, and accounts engaged over the past 30 days.

Post by @petitevagabond

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This tool aligns with Instagram’s Creator Marketplace, allowing brands to directly message interested creators or explore similar ones based on the insights provided. Alves highlights the potential impact, stating, “This is a game changer if you manage influencer partnerships for brands like I do!”

Creator Insights is part of Meta’s recent push towards AI-powered tools to better align brands and creators. This includes a ‘Recommended Creators’ feature using AI to match parties for campaigns and internal testing of an AI tool to predict organic branded content’s performance for paid partnership ads.

At May’s NewFronts presentation, Meta discussed these AI-driven efforts to facilitate more seamless brand-creator collaborations on its platforms.

Related Topics:Instagram

Cecilia Carloni

Cecilia Carloni, Interview Manager at Influence Weekly and writer for NetInfluencer. Coming from beautiful Argentina, Ceci has spent years chatting with big names in the influencer world, making friends and learning insider info along the way. When she’s not deep in interviews or writing, she's enjoying life with her two daughters. Ceci’s stories give a peek behind the curtain of influencer life, sharing the real and interesting tales from her many conversations with movers and shakers in the space.