Influencer
TikTok Rivals To Podcast Partners: How 2 Irish Influencers Turned A Feud Into Friendship
Irish TikTok stars Miriam Mullins and Lauren Whelan have announced on Instagram the launch of their new podcast, “Under the Influencer.” The podcast transforms a past online disagreement into a collaborative venture.
Mullins, boasting 2.2 million TikTok followers, and Whelan, with 1.7 million, plan to use their platform to discuss industry trends and pop culture. The podcast, produced by the team behind “The 2 Johnnies Podcast,” aims to provide insider perspectives on the Irish influencer scene.
The Irish Independent writes that the duo’s partnership stems from a 2020 online dispute regarding the GOAT House, Ireland’s first influencer “collab house.” Mullins’ comments about the project sparked a response from Whelan, who later confirmed their reconciliation in a YouTube video.
“Under the Influencer” promises to tackle controversial topics in the industry. The first episode addresses the rising popularity of cosmetic treatments like Botox and fillers among young influencers.
Both hosts express caution about promoting such procedures to their predominantly young audience. Mullins revealed for the Irish Independent that she declined an offer for a Brazilian Butt Lift surgery in Turkey, stating, “90% of influencers have something done. When we go to events, a lot of people look the same. Natural beauty isn’t a thing anymore.”
Whelan adds, “I am 22 years old. I don’t need Botox. It’s important not to get something done just because everyone else does it.”
The podcast launches as Mullins, who also hosts a show on Red FM, expands her media presence following her appearance on “Dancing with the Stars.” Whelan, who began her influencer career during the pandemic, focuses on beauty and fashion content.
“Under the Influencer” is available weekly on Spotify and other podcast platforms.
