Whether you’re a brand or a creator, you’ve probably run into this problem at least once: getting frustrated figuring out which links you should add to your Instagram, TikTok, or X bio and grumbling about the fact that you can’t add all of them. Because, let’s face it, your business most likely has a lot of links. There’s your website, newsletter, YouTube, blog, e-commerce shop, contact form, and all the other things that you want to promote. 

So, what’s the solution? How do you drive traffic to all your pages? By making use of a link in bio tool! 

A link in bio tool is a tool that lets you nest all your various links under a single link. It works like a landing page and is a convenient way of linking to all your pages in the bio of social media platforms that limit the number of links you can add. 

Here’s an example 👇: 

A good link in bio tool must have the following features:

• Customizability in terms of templates, colors, and fonts so that you can stay consistent to your brand’s color palette
• Easy integration with all social media platforms
• Easy to set up and use, without a steep learning curve
• Analytics that lets you track the click-through rates of your links
• Affordable

8 Best Link in Bio Tools To Drive Traffic in 2024

Now that we’re done with the basics, let’s dive in!

1. Linktree

Price: Free + paid options starting at $5/ month

Linktree is a highly customizable and convenient link in bio tool that uses a simple drag-and-drop page builder. It has so many ready-made and customizable themes that you’re bound to find one that fits your brand. It integrates across several apps, allowing you to showcase your shoppable products, highlight your NFTs, add your podcasts, and even collect visitors’ contact information!

While the free version is a bit limited, you can go ham with the features offered in the paid versions. Some of these include individual link analytics, ability to spotlight certain links, and Zapier integrations. 

2. Flodesk

Price: Free + paid options for integrating email marketing and e-commerce

Flodesk lets you add unlimited links and unlimited customization, all for the price of zero dollars. You can choose from a variety of background colors and personalize it by adding a bio, your own logo, and even your signature! What we really liked is that analytics and customer segmentation aren’t behind a paywall–you get access to it even with the free version!

If you’re looking to grow your brand with some email marketing or showcase your products, you can choose one of the paid options. These versions also allow you to host forms and landing pages, making it easy for you to scale up your small business!

3. Shorby

Price: Paid, starting at $15/ month. No free plan, although there’s a 14-day free trial.

Shorby lets you create your link in bio page from scratch with complete customization. You can add your own custom buttons, subtitles, countdowns for launches, cards, and even direct links to the Messenger and Skype app to make it easy for your audience to contact you. You also get access to analytics.

One of the greatest things about this tool is that the pro and agency plans let you feature dynamic feeds that update in real time. You can add your YouTube feed and even link your Shopify and Etsy product pages. 

4. Hopp by Wix

Price: Free

As you would expect from a website builder, Hopp goes beyond being just a link in bio tool; it’s a mini web page creator that lets you create a landing page with analytics, add all your links, and even shorten your URLs. You can even showcase your products for sale, collect tips, and process payments–all within your Hopp web page!

The feature that makes Hopp stand out as a link in bio tool is that it has a search engine built in. Meaning that the people who land on your page can just use the search bar to find what they’re looking for. Another bonus is that you can add these things called pre-rolls that are just promotions. You can assign these pre-rolls to the links you choose. When your customers go to click on that link, they’ll see the promotion first. It’s a great way to highlight any sales you might be running or promote your latest campaign!

5. Linkin.bio by Later

Price: Free

Linkin.bio is another link in bio tool that doubles as a mini web page. You can customize your page any way you want to go with your brand aesthetic, feature your most important link in the form of a banner, add buttons to various social media platforms, and even add a Mailchimp integration to drive subscribers to your newsletter. 

When you link your social media posts to this tool, they show up as blocks–similar to what you see on your Instagram profile. This makes it easy for brands to link to shoppable posts and drive sales. A standout feature of Linkin.bio is the ability to customize your description and title for SEO. You also get access to Google Analytics insights and Later’s social media management suite. 

6. Beacons

Price: Free + paid options starting at $10/ month

Beacons combines several features within a single tool, and is great for influencers and creators who are looking for different ways to monetize. Your page is fully customizable, so you can truly make it yours. You can add all of your social media links, include content blocks complete with titles, descriptions, and images, embed media, collect email info, collect tips, and even get your own custom domain. 

One of the greatest features of this tool is that you can either integrate one of your third-party e-commerce storefronts, or set up a new store right on Beacons, secure payment processing included! This tool also has a Fan Requests block, where your fans can send you feedback, reviews, and whatnot directly.

7. Campsite.bio

Price: Free + paid plans starting at $7/ month

Campsite.bio lets you create a landing page where you can consolidate all your links, including a bio and logo. You have the option of locking your links, adding a digital business card, adding a divider between your links, and embedding your profiles such as YouTube, Twitch, and Spotify. You can also easily monetize your content by adding a tip jar or collecting requests from your audience. 

The paid versions offer even more attractive features such as link highlights, adding a carousel of images to your profile as well as your links, embedding forms, and advanced analytics. This tool lets you group your links together under a certain heading. 

8. ContactInBio

Price: Free + paid plans starting at $4.55/ month

ContactInBio is a versatile tool that works as a micro-landing page. In addition to integrating with over 100 social media profiles, you can also feature your shoppable content and receive orders, embed forms to collect leads, and accept payments from 40+ payment providers. Like using Whatsapp for business instead of email? This tool lets you integrate Whatsapp, too!

You can even create a new shop front within your ContactInBio landing page. The analytics feature tracks your link clicks and gives you insights into your page visitors. 

Ready to start driving traffic to all your platforms? Choose your favorite link in bio tool from here, and get started.