In early June, London-based influence analytics firm WeArisma secured £2.5 million in funding to advance its data-driven approach to influencer marketing measurement. The investment, led by Adjuvo, came as brands increasingly sought quantifiable metrics for their social media investments, The BAE HQ confirmed.

The company’s platform introduced a proprietary metric called Earned Brand Influence Value (EBIV) to quantify the impact of influencer-generated content on brand affinity and market share across multiple social channels.

WeArisma’s technology aggregates data from billions of social media feeds, offering brands insights into their relative standing among target audiences. The company’s approach has attracted clients from sectors including fashion, luxury, beauty, travel, and FMCG, with brands like Hermès, Unilever, and Coty among its customers.

CEO Jenny Tsai emphasized the importance of earned media in the consumer journey, noting its role in driving brand affinity and market share. 

Mark Foster-Brown, co-founder and CEO of Adjuvo, highlighted the value and effectiveness of influencer marketing in retail. WeArisma’s previous backing from Morgan Stanley Inclusive Ventures Lab added to its industry credibility.

According to The BAE HQ, the new funding supports WeArisma’s global expansion efforts, particularly in the APAC region, where influential sources significantly influence consumer purchasing decisions.