Brand
Paint Wars: 8 Influencers Are Transforming Homes And Lives With Just Tape
The ninth annual FrogTape Paintover Challenge is underway. Eight DIY influencers compete to create standout home makeovers using FrogTape brand painter’s tape. The contest, organized by Shurtape Technologies LLC, offers a $5,000 prize to the winner and a $10,000 donation to their chosen charity.
Contestants are incorporating one of four 2024 FrogTape Design Trends identified by celebrity interior designer Taniya Nayak: Island Escape, Color Splash, Murality, and Wainscot Just a Minute. The competition aims to showcase how these trends can be implemented in residential spaces.
Allison Shagovac, influencer marketing manager at Shurtape Technologies, stated, “We hope following along with the competition will give everyday DIYers the confidence to try these trendy painting projects in their homes.”
This year’s contest introduces public voting, running from August 7-21. Voters have a chance to win a $1,000 sweepstakes prize. The influencer with the most votes will receive the grand prize and select a nonprofit for the charitable donation.
In addition to the main award, Nayak will award a $2,500 judge’s choice prize to one of the remaining seven participants.
The 2024 Paintover Challenge participants include Lauren Comer, Haley Poole, Sarah Merrell, Kayla Nelson, Katie Sharpe, Jess Smith, Tori Winkle, and Haylee Griffin.
Shagovac emphasizes the dual impact of the challenge, noting, “The charitable component enables the influencers to paint with purpose and make an even bigger impact with their creativity and hard work.”