Chloe Sappern and Lydia Berry, two social media professionals, have launched @darlington, a new referral-only agency catering to celebrities, influencers, and tastemakers. According to The Hollywood Reporter (THR), the bicoastal agency provides strategic creative storytelling for its clients’ digital presence.

@darlington’s client roster includes notable names such as Sofia Richie Grainge, Miranda Kerr, Megan Roup, Serena Kerrigan, Kate Love, Emily DiDonato, Cameron Rogers, and Liv Perez.

The agency’s inception traces back to a direct message exchange between Sappern and Berry, who discovered they were leading parallel lives in New York and Los Angeles, respectively. A subsequent meeting in Los Angeles revealed they were neighbors on Darlington Avenue, which inspired the company name.

Sappern, a Cornell University graduate, brings experience from NBCUniversal and ViacomCBS. She previously founded Chloe Sappern Creative, a referral-only social media agency working with influencers and celebrities.

Berry has over seven years of experience in content creation, photography, design, and creative direction. Her background includes leading a content team at Dear Media Podcast Network, where she managed social media growth and developed strategies for show launches by Kristin Cavallari and Tracee Ellis Ross.

The co-founders identified a gap in the social media industry, prompting their collaboration. “Joining forces allows us to offer even more comprehensive bicoastal services to our existing and new clients, greatly expanding our capabilities,” Sappern told THR.

Berry adds, “We provide a holistic approach to content, from storytelling and execution to visuals and curation, all with performance-driven tactics.”

@darlington’s services encompass content creation, strategy development, and digital presence management for its exclusive clientele.