Meta’s Threads platform introduced new web features to help creators and businesses understand their audience and optimize content strategies. 

The update includes analytics tools, post-scheduling capabilities, and a draft-saving system.

The new insights feature provides creators with metrics on post-performance, including view counts, replies, reposts, and quotes. 

Users can also track their follower count over time and access demographic data such as age, gender, and audience location.

Threads allows users to save up to 100 draft posts indefinitely to assist with content planning. This feature enables creators to store ideas and refine them before publication. 

Additionally, a new scheduling tool lets users plan and automate post-publication for future dates and times, with the ability to schedule multiple posts per day across several days.

The company stated these new features address user pain points and facilitate real-time, relevant content sharing.

Threads is Growing

The updates build on Threads’ recent developments, including the launch of threads.net and a redesigned web experience introduced in May. 

Meta’s platform also rolled out a feature allowing users to control who can quote their posts within the app that month.

Threads’ API launch in June enables users to manage their platform presence at scale and share content through third-party applications.

In August, Threads expanded its analytics dashboard “Insights” to desktop.

In December 2023, Meta’s “Twitter Killer” surpassed Elon Musk’s platform in a critical user engagement metric, reaching more daily active users (DAUs) in the U.S. than its rival Twitter (now X).