Libsyn has partnered with Universal Production Music to offer its podcast creators a new subscription service, providing access to a vast library of high-quality music and sound effects for their content.

The Universal Music for Creators catalog includes over 50,000 tracks and 200,000 sound effects, previously available only to the TV and film industries. The service also offers over 80 regularly updated playlists tailored to creative podcast needs.

“This partnership underscores our commitment to empowering creators with the tools they need to produce engaging, professional-quality content,” Andy Rogers, Senior Director of Publishers & Partnerships at Libsyn, said in a press release.

Libsyn, which hosts over 75,000 shows and delivers over 8 billion downloads globally, is offering its podcast creators the first 6-month subscription to Universal Music for Creators free of charge. 

Creators can access this offer by logging into their Libsyn dashboard and finding an exclusive promo code in the “Announcements” section.

“Music has the power to transcend boundaries, ignite emotions, and elevate podcast storytelling to new heights,” said Sion Elliott, Global New Business Strategy Director of Universal Production Music, in the press release.

The deal also includes custom-themed playlists featuring tracks chosen for various podcast genres, including True Crime, Society & Culture, and Sports.

This partnership comes as Libsyn celebrates its 20th year in podcasting.

Universal is Making Moves

Universal Music for Creators, launched in October 2023 as Universal Music Group’s (UMG) division, is the first major music publisher to offer a subscription program allowing creators to add music and sound effects to their podcasts without copyright claims.

UMG recently made an expanded global, multi-year agreement with Meta, extending UMG’s music licensing across Facebook, Instagram, Messenger, Horizon, Threads, and WhatsApp for the first time.

In May, UMG and TikTok announced a new licensing agreement, ending their months-long dispute that led to the removal of UMG’s entire catalog from the short-form video platform.