CreatorIQ, an enterprise influencer marketing platform, has named Brit Starr its new Chief Marketing Officer (CMO). 

With over 15 years of experience, Starr will lead the company’s brand, product positioning, and growth marketing strategies.

In her expanded role, Starr oversees all marketing efforts, including events, communications, content, research and insights, brand and creative, product marketing, and performance marketing. Starr will work with the executive team to deliver solutions for CreatorIQ’s growing global customer base.

“I am incredibly honored and excited to take on this expanded role at CreatorIQ,” Starr said in a news release. 

“For more than a decade, I’ve had the privilege of witnessing firsthand the undeniable role of creators in transforming how brands connect with consumers,” Starr added.

The executive previously held positions as SVP of Revenue and SVP of Marketing at Tribe Dynamics, a creator intelligence platform acquired by CreatorIQ in 2021. 

“Under Brit’s leadership, our Marketing team has played a critical role in scaling CreatorIQ into an industry-leading, global company that puts creators at the heart of marketing,” CreatorIQ CEO Chris Harrington stated in the release.

“Brit has been a highly valuable partner who leads with authenticity and accountability. I am honored to recognize her impact and elevate her to this expanded leadership role,” added Harrington, appointed CEO in July.

CreatorIQ reports recent product and partnership developments, including collaborating with Snap Inc. to manage and measure creators directly through the CreatorIQ platform. 

The company also produced a report with TikTok on top-performing brands, marking an industry first.

The annual CreatorIQ Connect conference, scheduled for October 10 in Los Angeles, will feature Starr, Harrington, and other CreatorIQ executives. 

Speakers from notable brands and agencies such as Paramount, Gap, AT&T, Unilever, and Edelman will also attend.