Samsonite, in collaboration with Social Beat and Influencer.in, launched its new Samsonite X Boss Collection, a premium line of bags. 

The campaign features several select influencers chosen to represent different aspects of leadership and ambition.

The influencers, including Anaita Shroff, House of Misu, Rizwan Bachav, Anvit Oberoi, and Dilip Khosla, showcase the collection in their individual styles, aiming to embody the campaign’s #BossInYou theme. 

Each influencer reveals the collection in a manner that aligns with their personal brand and interpretation of leadership.

“Samsonite has always stood for quality and innovation, and the Samsonite X Boss collection is no exception,” Anushree Tainwala, Executive Director of Samsonite South Asia, said in a statement. 

She added that the campaign connects with its audience by emphasizing that everyone has an inner boss.

Arushi Gupta, Head of Influencer Marketing at Influencer.in, described the campaign as “a celebration of individuality and leadership.” 

Gupta noted that partnering with influencers to represent a boss’s essence has resulted in authentic and aspirational content.

Similarly, American luggage company Away recently launched a new soft-shell product line, Softside. The campaign features several influencers and celebrities: Alan Ruck from “Succession,” comedians Megan Stalter and Ben Marshall, skateboarder Tyshawn Jones, and art critic Jerry Saltz.

OGIO Europe recently partnered with popular golf influencer James Robinson to promote its OGIO golf bags.