Technology
Beauty Influencer Valeria Lipovetsky Joins Creator Platform Humanz Amid U.S. Expansion
Humanz, an AI-powered creator marketing platform, announced its entry into the U.S. market alongside a partnership with beauty and fashion influencer Valeria Lipovetsky.
Lipovetsky, who boasts over 6 million followers across various channels, will join Humanz as its Chief Creator Officer. The expansion marks a significant move for the company, which has operated in Europe, Latin America, South Africa, and the Middle East.
“The U.S. is a critical hub for the creator economy, and our platform is uniquely positioned to address the evolving needs of this dynamic industry,” Humanz U.S. CEO Roee Zelcer said in a news release.
The platform, which works with over 300,000 content creators worldwide and has facilitated over 15 million creator collaborations, reports these partnerships have driven nearly $500 million in sales.
The company aims to address challenges in influencer marketing, such as information asymmetry and lack of transparency. Humanz provides real-time data on campaign performance directly within its app, allowing creators to make informed decisions and optimize their content.
“Traditionally, creators had limited visibility into campaign performance, but with Humanz, they have direct access to real-time data and insights within the app,” Lipovetsky stated.
The partnership aligns with Humanz’s philosophy of treating creators as valuable brand business partners.
“Humanz is not just an influencer marketing platform,” Zelcer told Net Influencer in an interview. “We’re focused on giving a lot of power to the creators.”
The expansion comes as the influencer marketing industry experiences significant growth. According to Humanz, over 90% of marketers now incorporate influencer marketing into their strategies.
Humanz will establish its U.S. headquarters in Miami, Florida, with additional offices in New York. The company’s clientele includes multinational brands and agencies such as Google, McDonald’s, P&G, L’Oréal, and Universal McCann.
