Influencer marketing platform LTK has launched two new tools designed to enhance brand-creator collaborations and optimize campaign performance. 

The company has unveiled the LTK Leaderboard and LTK Power Gifting, powered by AI, as part of its Brand Platform.

The LTK Leaderboard offers brands a dashboard to identify top-performing creators within the LTK network. This tool provides real-time data insights across LTK’s creator community, enabling brands to make informed decisions about potential partnerships. 

The dashboard includes metrics such as sales, LTK posts, traffic, conversions, conversion rates, average order value, and net commission. It also tracks organic traffic from various social channels, updating in real-time to guide decision-making processes.

Complementing the Leaderboard, LTK Power Gifting allows brands to directly engage with creators. 

Through this feature, companies can offer gifted products and promotional codes to foster relationships and expand their influencer marketing efforts. The tool is integrated within the dashboard, allowing brands to quickly reward top performers.

“LTK is giving brands the power to strengthen meaningful relationships that drive real results and engage with creators in a way that’s both personal and impactful,” Kristi O’Brien, General Manager of LTK’s Brand Platform, said in a news release.

Boosting Creator Earnings

Preceding the Leaderboard and Power Giting features, LTK introduced the Product Commission feature and a dedicated Search Tab to enhance creator earnings.

In August, the company rolled out features to enhance its LTK DM tool and accelerate commission payouts for creators. 

Following a report that video content drives significant engagement and sales on its platform, LTK introduced video updates, noting it can increase creator earnings by up to 46%.