TikTok is expanding its Subscription feature to non-LIVE creators in select regions and plans to expand broader distribution in the coming weeks. 

This update allows eligible creators to offer exclusive perks and experiences to their most engaged followers for a monthly fee.

“By offering premium experiences, creators can strengthen their community while also enhancing their growth on TikTok to increase their monthly revenue,” TikTok wrote in a blog post.

The new Subscription model enables creators to customize packages with three different tiers, offering benefits such as private communication channels, exclusive content, and community identifiers. 

Creators can choose from ready-made perks provided by TikTok or design custom offerings for their subscribers. 

To access the Subscription feature, creators must meet specific criteria:

• Be 18 years or older
• Have an account in good standing
• Have at least 10,000 followers
• Accumulate 100,000 video views in the past calendar month
• Alternatively, meet specific LIVE eligibility requirements

The expanded Subscription feature joins TikTok’s suite of monetization options, which creators can manage through the Monetization module in TikTok Studio. This tool provides an overview of all offerings, personalized recommendations, and detailed revenue analysis.

Meta did the same thing for its subscription tiers in April. The company announced an expansion of its paid verification subscription service for businesses, introducing four pricing tiers with additional tools and features.

In August, Snap Inc. announced that its subscription service Snapchat+ reached 11 million subscribers, outpacing competitors Meta and X in specific metrics. 

The new TikTok updates come as the platform faces a potential U.S. ban.