Acast, the world’s largest independent podcast company, partnered with EuroMillions from The National Lottery to create a new podcast series titled “Rich Beyond My Wildest Dreams.” 

The show, launched September 27, features celebrities discussing how they would spend a hypothetical £200 million (~$267M) lottery jackpot.

The series is hosted by Sarel from the Closet Confessions podcast and includes high-profile guests such as Pete Wicks, Sam Thompson, Grace Dent, Richard Herring, and Andi and Miquita Oliver. 

Each Friday, a new episode explores a guest’s potential first purchases, long-term plans, and charitable causes they would support with their winnings.

The podcast extends beyond audio, incorporating video content on YouTube and exclusive segments across social media channels. Episodes will be available on the main “Rich Beyond My Wildest Dreams” feed and released on guests’ podcast feeds to increase reach and discoverability.

“This series not only entertains but also stitches together the common dreams that unite us all, irrespective of our geographical or social divides,” said Eddie Scott, Acast UK Creative Director, in a press release.

The series represents a branded content collaboration between Acast and National Lottery operator Allwyn.

“We’re really excited to explore what people would get up to if they secured a massive EuroMillions-sized jackpot,” stated Ali Grinham, Senior EuroMillions Brand Manager at Allwyn. “We can’t wait to hear all the weird and wonderful things our famous guests come up with!”

Acast has been on the move. The Stockholm-based global podcast company recently partnered with Otonal Inc., Japan’s leading digital audio advertising agency, officially entering the Japanese market and expanding its international footprint in the podcast industry.

The company expanded its self-serve podcast advertising platform last year, enabling advertisers to coordinate sponsorship campaigns read by podcast hosts using the Acast self-service platform.

This year, Acast’s survey showed that podcast advertising is 34% more cost-effective than average media in driving brand awareness.