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TikTok Star Charli D’Amelio To Hit Broadway For “& Juliet” Musical

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TikTok Star Charli D’Amelio To Hit Broadway For “& Juliet” Musical

Social media influencer Charli D’Amelio will make her Broadway debut in the musical “& Juliet” starting October 29. 

The 20-year-old TikTok star, known for her dance videos, will join the cast for a limited three-month engagement.

D’Amelio, who boasts over 155 million followers on TikTok and 40 million on Instagram, will play Charmian, a dance-heavy ensemble character in the show. This marks a transition from her social media career, which began in 2019, to live theatrical performance.

The influencer’s background includes over a decade of competitive dance experience before her social media fame. In 2022, D’Amelio won the thirty-first season of ABC’s “Dancing with the Stars,” further showcasing her dance abilities.

D’Amelio expressed her excitement about joining the Broadway production on Instagram, describing it as her “ultimate dream” since childhood.

“Here I am, starting this amazing new chapter in my life and cherishing every second,” D’Amelio wrote. “I’m deeply grateful to everyone who has supported me along the way… A ginormous thank you to the entire & Juliet team for allowing me to be part of such a special show.”

“& Juliet,” which opened on Broadway in November 2022, offers a reimagined version of Shakespeare’s “Romeo and Juliet,” exploring Juliet’s hypothetical life had she survived. The jukebox musical features pop hits and a book by David West Read, known for his work on “Schitt’s Creek.” Luke Sheppard directs, with choreography by Jennifer Weber.

The show originated in London’s West End in 2019. It is currently running a UK tour and has begun its first North American tour. A German production is slated to premiere in October, indicating the musical’s expanding international presence.

According to a recent report by TikTok’s Marketing Science team, TikTok users are 44% more likely than non-users to visit movie theaters at least once monthly. Additionally, 47% of users reported discovering new theatrical releases on the platform.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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