VistaPrint, a provider of custom designs and professional marketing materials for over 20 years, has partnered with impact.com to power its new creator platform. 

The collaboration aims to streamline VistaPrint’s relationships with creators and influencers, focusing on expanding reach and awareness within the small business community.

The partnership leverages impact.com’s integrated influencer and creator partnership management platform. This technology enables VistaPrint to discover, partner with, and manage campaigns for influencers whose content aligns with the brand’s values. 

The platform eliminates the need for manual brief creation and offers flexible payment options, including bonus incentives for influencers.

“Expanding our relationship with impact.com will help us scale that connection with trusted creators and, in turn, customers who are discovering – or rediscovering – the power of personalization with VistaPrint,” said Erin Shea, Senior Director of North America Marketing at VistaPrint, in a press release.

The impact.com creator platform facilitates partnerships between brands and creators through a single interface. 

It offers features such as a marketplace for brands to find new partners based on criteria like geographical location, social platform, and follower size. The platform also allows creators to seek out brand collaborations, fostering efficient collaboration and performance tracking.

“The creator economy is growing at breakneck speed, as brands recognize how critical creators are to their success and their ability to engage with modern consumers of all ages,” stated David A. Yovanno, CEO of impact.com.

impact.com recently partnered with Big Lots to launch an affiliate program and expand its creator and publisher relationships. The program leverages Big Lots’ popularity among bargain-savvy social media influencers and content creators.