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Snapchat Quietly Rolls Out Travel Tracker Footsteps For All iOS Users

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Snapchat Quietly Rolls Out Travel Tracker Footsteps For All iOS Users

Snapchat is rolling out the “Footsteps” feature to all iOS users, the company confirmed the launch to TechCrunch on September 30. 

Previously available only to Snapchat+ subscribers, Footsteps utilizes Snap Map to track users’ location history and visualize their global exploration.

The feature initially populates users’ travel data based on their existing Snaps in Memories, allowing past trips to be included. Moving forward, Footsteps will rely on real-time location data to update travel information. The tool requires users to disable Ghost Mode to function.

Footsteps provides users with travel statistics, including the number of countries visited and the percentage of areas explored. For example, it might show that a user has explored 30.4% of their city or 5% of Paris during a recent trip. These percentages are calculated based on the locations where users have taken and saved Snaps.

The feature is visible only to the individual user and can be managed through the app’s settings. Users can turn off Footsteps or clear their data entirely.

Snapchat frames Footsteps as a way for users to track their travels and share adventures with friends through custom stickers showcasing their journeys.

This launch comes as Snapchat competes with platforms like Instagram and TikTok. Instagram has confirmed it is developing a “Friends Map” feature.

Snapchat recently announced the rollout of a test version of its app to select users, which features a simplified interface with only three main tabs. The new layout removes the Snap Map and Stories tabs from the home screen.

A Snapchat spokesperson confirmed for TechCrunch that the company plans to extend Footsteps to Android users in the near future.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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