Global creator enterprise Whalar Group has acquired UK-based management firm Sixteenth, forming a new entity in the creator talent management space. 

The merger brings together Sixteenth and Whalar Talent, creating a management team of 44 across the US and EMEA. 

The new entity represents over 300 creators in various verticals, including well-known names such as Ali Abdaal, Doug the Pug, and Jesus Nalgas.

Victoria Bachan, formerly President of Whalar Talent, will become president of the newly formed Sixteenth. She will report to James Street, co-CEO and Co-Founder of Whalar Group. Bachan will oversee the expanded management team and spearhead future expansion initiatives.

“I couldn’t be more excited to lead this next chapter—our partnership is built on deep, organic relationships, a relentless pursuit of excellence, and an unwavering commitment to being a transformative force in this industry,” Bachan said in a statement. 

Danny Lowney, founder of Sixteenth, remains involved during the integration period before transitioning to an advisory role. The executive team includes Fan Jozsa as COO, Amron Lopez as US Director of Talent, and Kiera Pérez as UK Director of Talent.

“This move feels like we’re giving our whole company – both our incredible team and our creators – our own version of going beyond 15 minutes, writing our next chapter,” Lowney stated. “This cements our position on the global stage and bolsters our own longevity as a company.”

The acquisition provides Sixteenth access to Whalar Group’s broader ecosystem, offering creators an end-to-end support system. This includes career development, community engagement, educational tools, and data-driven insights.

“Together, we’re not just helping Creators amplify their voices—we’re empowering them to expand their influence, maximize their impact, and build careers that go well beyond,” added Bachan.