Instagram remains the most used social app among U.S. teens, according to a new report by Piper Sandler. 

The annual survey, which polled over 13,000 teenagers, shows that while Instagram tops the list for overall usage, TikTok emerges as the most-liked social app among teens. 

Source: Piper Sandler

Instagram’s usage has increased by 7% since the last survey, with TikTok following closely with a 5% gain. Snapchat’s usage declined by 3%.

In terms of video consumption, Netflix slightly outranks YouTube as the preferred platform for daily viewing among teenagers. 

The report also highlights changes in the popularity of other social media platforms. 

Pinterest shows increased interest with a 6% rise, and Facebook sees a modest 2% uptick. Conversely, the platform formerly known as Twitter declined by 2% in teen usage.

Meta’s recent shift towards AI-recommended content may contribute to Instagram’s sustained popularity. The company reports that Facebook reaches 40 million young adults daily across the U.S. and Canada, marking its highest level over three years.

In response to reports regarding Instagram’s effect on teen well-being, Meta recently introduced Instagram Teen Accounts, a feature designed to enhance teenagers’ safety and give parents greater control over their children’s online experiences.

Instagram and TikTok continue to lead for marketers targeting younger demographics, with Snapchat maintaining relevance. 

The three tech giants recently united in the new Thrive initiative to combat the spread of suicide and self-harm content across their platforms. 

The report suggests Pinterest may warrant consideration, while Facebook’s improving AI-driven ads could offer a stronger pathway to younger audiences than previously anticipated.