Amaze, a provider of creator-powered commerce solutions, announced a strategic integration with Adobe Express to integrate Adobe’s design tools directly into the Spring by Amaze platform. 

The collaboration revealed at Adobe Max on October 14, 2024, aims to streamline the product creation process for content creators.

The integration allows creators to design graphics, apply them to products, and launch within the Spring platform. 

This move comes as creator commerce expands. Pew Research Center reports that three in ten adult social media users have purchased items after seeing posts from influencers or content creators.

Key features of the integration include:

1. Access to Adobe Express design tools within the Spring product launcher
2. Generative AI capabilities for transforming text prompts into visuals
3. Access to Adobe’s library of fonts, templates, and images

“By integrating Adobe’s design tools directly into Spring, we’re giving creators everything they need to succeed—all in one place,” Aaron Day, CEO of Amaze, said in a press release.

The collaboration addresses challenges creators face in navigating design, product development, and logistics. With Spring handling printing, shipping, manufacturing, and distribution, creators can focus on design and promotion.

“We’re excited to partner with Amaze and bring the power of Adobe Express to the creator economy,” stated Rob Cohee, Director of Product Management at Adobe.

As part of the launch, Spring users are offered a 3-month free trial of Adobe Express Premium.