Forbes’ inaugural Creator Upfronts event will take place October 28-29, 2024, in Los Angeles. 

The two-day gathering aims to connect top marketers and brands with influential voices in the creator economy.

Partnered with Walmart Creator, the event follows Forbes’ two-year tradition of showcasing leading figures in the creator economy through its Top Creators list. 

Notable speakers include:

• Khaby Lame, Creator & Filmmaker
• Dani Austin, Internet Personality and Founder of Divi
• Alan Chikin Chow, Creator, Actor, Producer, Comedian, and Entrepreneur
• Jamie Gutfreund, Founder of Creator Vision
• Diana Haussling, SVP, GM, Consumer Experience & Growth at Colgate-Palmolive
• Jordan Howlett (Jordan The Stallion), Creator
• Nicole Parlapiano, CMO of Tubi
• Clémentine Tixier, Global Head of Influence at Gymshark
• Faby Torres, CMO of Gap
• Tom Ward, EVP & Chief eCommerce Officer, Walmart U.S.
• William White, CMO of Walmart

“The Creator Upfronts will provide an unparalleled opportunity for creators, marketers, and brand leaders to engage in interactive breakout sessions and learn from one another’s experiences in shaping the future of digital content through dynamic panel discussions and stage presentations,” Forbes stated in a press release. 

The event will also feature creators pitching to industry leaders presenting their creative processes, brand collaboration methods, and content strategies across various platforms.

Coinciding with the upfronts, Forbes plans to release its 2024 Top Creators list on October 28. The list will highlight 50 high-earning, influential social media personalities across platforms such as TikTok, YouTube, and Instagram.

Walmart Creator is the Title Sponsor for the 2024 Creator Upfronts, with Whalar Group and TikTok as Supporting Sponsors.