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Agency
Viral Nation Presents Upgraded Brand Safety Solution With Brand-Creator Fit, Business Intelligence Tools
Viral Nation, a global social media marketing and creator agency, announced a major update to its AI-powered brand reputation solution, Secure.
The upgrade, powered by Google Gemini, expands the platform’s capabilities beyond brand safety to include brand-creator fit and business intelligence tools.
The company reports that influencer marketing ad spending is projected to reach $56 billion by 2029, representing a 60% increase from 2024. This growth necessitates effective brand reputation management in social media marketing.
Secure, launched in 2022, now offers enhanced features for medium and large enterprises and public sector organizations. The updated platform can analyze AI-driven content across multiple media types, including text, video, images, audio files, transcriptions, and Optical Character Recognition (OCR) data.
Key additions to the platform include:
- Customizable brand safety scans that allow companies to set risk tolerance and sensitivity levels.
- Brand fit analysis that classifies content by topic, style, and age rating.
- Detection of past paid ads, sponsorships, and unpaid brand mentions, including logo detection.
- Multilingual capabilities for international market reach.
- Rapid scanning and analysis of up to 15 years of content across major platforms.
The platform aims to streamline influencer sourcing and vetting processes, aligning creator partnerships more closely with company values. Viral Nation adds that Secure can analyze historical content and provide ongoing screening of creators.
“Influencer marketing has grown exponentially, making it more important than ever for brands to protect their reputations while staying competitive and engaging,” Viral Nation co-founder and CEO Joe Gagliese said in a news release.
Gagliese noted that the company’s proprietary AI technologies are designed to ensure greater brand safety and allow for deeper creator intelligence to maximize the opportunity in each creator partnership.
Viral Nation reports that its technology solutions have received recognition in the 2024 SXSW Innovation Awards, 2024 Martech Breakthrough Awards, and 2023 Merit Awards.
In September, the company secured a spot on The Globe and Mail’s Report on Business Magazine’s list of Canada’s Top Growing Companies for 2024.
It was also named MGM Resorts’ influencer marketing agency and partnered with Cannes LIONS to launch the creator economy program LIONS Creators.
