Brennah Black is a model, entrepreneur, and content creator.

She stepped onto the public scene young, as a plus-size model. With her grandmother, she used to skip school sometimes and fly out [to Miami] for photoshoots.

After focusing on athletics and academics during her teenage years, Brennah’s modeling career gained momentum in college. She began working with theCHIVE, a popular entertainment website, which helped propel her into the spotlight.

Despite her success, Brennah acknowledges life’s challenges in the public eye. 

“With [exposure] came a bit of insecurity, especially growing up being a plus-size model,” she admits, revealing that she faced pressure to alter her appearance, particularly in Hollywood, but largely resisted. “My mom had always told me growing up, ‘Never touch your face.’”

As social media platforms gained prominence, Brennah adapted quickly. “Instagram was becoming more popular during that time,” she recalls.

Brennah’s content creation strategy has centered primarily around lingerie and swimwear modeling. Unlike many influencers focusing on video content, she has concentrated on high-end photo shoots and creative direction. 

This allowed her to build a substantial following and transition into entrepreneurship.

Brennah parlayed her decade-long experience in the fashion industry into a new venture: Black Heart Lingerie.

The Texas native is tackling industry norms head-on, creating pieces prioritizing comfort and versatility without sacrificing elegance. 

Her debut collection, set to launch in February 2025, promises to offer women the rare combination of boardroom-appropriate undergarments that double as statement pieces for a night out.

Brennah reflects on her entrepreneurial journey, sharing insights on brand building, the power of influencer marketing, and the delicate balance between maintaining creative control and fostering collaboration in the digital age.

Launching Black Heart Lingerie

Founded in 2020, Black Heart Lingerie aims to stand out in a field dominated by white-labeled products.

“Modeling for all these other companies inspired me to create my own,” Brennah explains. 

Her initial plan to follow the industry standard of rebranding wholesale items quickly changed.

“That didn’t fulfill my creativity,” she says. Instead, Brennah collaborated with her mother to develop original designs, self-funding the venture to maintain creative control.

Brennah’s approach to product development is deeply personal. 

“Everything I create, I feel like this is what I want to wear,” she states. The brand’s inaugural collection, launching in February 2025, features eight silk pieces in black, and a special color variant will be introduced.

The transition from model to brand owner has been seamless for Brennah, who has years of experience promoting lingerie on social media. 

“I’ve been modeling, or I guess I should say influencing, for other brands for so long and finding creative ways to [showcase] their pieces,” she notes. “It’s been natural to do that for my brand.”

Managing the dual roles of brand face and business owner presents challenges. Brennah has assembled a team to handle various aspects of her career, including a business consultant and financial management team. 

She’s also working on personal growth: “I’m just learning to handle all of it because I don’t have a choice,” she admits, citing her efforts to overcome travel anxiety as she prepares to visit her manufacturer in China.

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Empowering Women Through Versatile Lingerie Design

Black Heart Lingerie boasts a unique design that focuses on women’s empowerment.

“Our lingerie is really for women, even though it’s also appealing to men,” Brennah explains. “It’s very comfortable, elegant, and sexy.”

The brand’s debut collection showcases versatility, with “every piece [being] convertible” so that consumers can “wear them three different ways.”

Brennah draws inspiration from successful women entrepreneurs in the industry, citing Eloise Monaghan of Honey Birdette as a role model. 

She highlights the empowering nature of lingerie: “You can be working in the boardroom all day with your little sexy secret underneath and then have fun in the bedroom or wear it out to a club.”

Brennah has prioritized wearability when addressing common issues with existing brands. 

“I noticed a lot of other lingerie brands that feature a lot of embroidery or thick elastics… You can’t wear them underneath things that comfortably,” she notes.

Leveraging Influencer Marketing in Luxury Lingerie

Drawing from her experience collaborating with established brands, Brennah has developed a strategic approach to campaigns and market targeting.

“Influencer marketing is going to be huge. It’s essential to the business,” Brennah states. Her launch strategy includes partnering with five celebrity influencers, dubbed “loveies,” who will showcase the brand’s limited-edition corsets. 

Additionally, the entrepreneur plans to distribute approximately 100 sets to select influencers for broader market exposure.

While acknowledging TikTok’s impact on beauty and fast fashion, Brennah claims that Instagram remains dominant in the luxury sector.

“Instagram is like fashion magazines. That’s where you’re seeing everything now instead of newsstands,” she observes. 

Despite facing challenges on TikTok, including multiple account deletions, Brennah continues to explore the platform’s potential. She also values X’s unique communication style: “X is like a whole different personality for me.”

Creative Control and Collaboration in Brand Building

Brennah reflects on maintaining the delicate balance between running a personal brand image and having collaborative relationships in the industry.

“I wish I would have been a little more relaxed,” she admits, referring to past conflicts with photographers over image control. 

Brennah stresses the importance of “being able to work with others while letting everybody involved in the project have their freedom to do what they want creatively.”

As Brennah prepares to launch her lingerie brand, she’s focusing on building stronger relationships with her supply chain partners. 

Brennah’s long-term strategy involves maintaining her diverse income streams. “My other content creation platforms [are] what’s funding my current business,” she explains.

Moving forward, Brennah aims to balance her entrepreneurial pursuits with her established modeling career and online presence. 

“It’s important to me to build closer relationships with the people I’m working with to create this lingerie and to make sure I don’t lose sight of my other creative outlets,” she says. “Keep up the hard work in all areas to make my dream happen.”