The University of Alaska Anchorage Athletics department has introduced a new platform to facilitate Name, Image and Likeness (NIL) partnerships between student-athletes and businesses, developed in collaboration with Teamworks Influencer.

The Seawolf NIL Exchange provides a free portal where businesses can search for and connect with student-athletes, while handling documentation and payment processing. The platform includes a searchable database of UAA athletes and enables direct messaging between businesses and students.

“This platform provides our student-athletes with opportunities to maximize their NIL potential and directly connect with businesses, donors, alumni and beyond,” said UAA Director of Athletics Ryan Swartwood in a news release.

The system generates compliance documentation aligned with UAA Athletics guidelines once agreements are reached. A built-in payment processing tool creates 1099 forms and manages secure transactions through the Influencer app.

Beyond facilitating deals, the platform offers educational resources on financial literacy and brand building, while providing market research and social media analytics tools.

Teamworks Influencer General Manager Sean Kelly notes, “This custom NIL marketplace will provide the platform for Seawolf student-athletes to monetize their personal brand and connect them to NIL opportunities.”

Teamworks Influencer has been vital in three other NIL platform launches this year: The BRUNO exchange (Brown University’s Division of Athletics and Recreation), The Eastern NIL Exchange (Eastern Michigan University’s Department of Athletics), and the EKU Colonels Marketplace Exchange (Eastern Kentucky University Athletics).