The creator economy is undergoing a seismic shift as artificial intelligence reshapes how brands collaborate with influencers. From identifying the perfect creator partnerships to optimizing content performance, AI tools are revolutionizing every aspect of influencer marketing campaigns.

To understand how industry leaders are leveraging these emerging technologies, we spoke with executives from top creator economy companies about the intersection of AI and influencer marketing. Their insights reveal how brands can harness artificial intelligence to drive more authentic engagement, scale content creation, and ultimately boost sales through creator partnerships.

From predicting campaign performance to automating content optimization, these experts share practical strategies for using AI to transform influencer marketing in 2025 and beyond. Here’s what they had to say about the future of AI-powered creator campaigns.

Daniel Schotland, COO, Linqia

Pairing video content, which is already the highest-performing content format, with authentic storytelling from influencers is the optimal way for brands to boost sales. How can brands do this?

1. Find influencers that already have an affinity for your brand & category + have shown a knack for producing high-performing content on social. AI can play a role in helping identify these influencers through brand / object recognition and sentiment analysis.

2. Provide a brief that provides influencers with the flexibility to authentically produce their content in a manner consistent with the best-performing content on their feeds, yet still adheres to your brand voice and requirements. AI can be used to help identify top-performing posts and summarize content components to better articulate the type and style of content you are looking for each influencer to produce.

3. Analyze the organic performance of each post and put paid dollars behind the top-performing posts to further accelerate sales. AI can be used to help create multiple content permutations to further test and optimize, as well as transform the original paid social format to formats that can be used for other paid channels including display, OLV, CTV and DOOH

Kristyn Snell, Founder & CEO, Modernspeak

Many talented creators are just looking to take on UGC partnerships with brands vs. social promotion. Tapping into videographers and photographers to build out engaging assets can be a smart and affordable way to stay on top of content for socials and paid ads.

Find creators that match the aesthetic of your brand. For the creation side of things, work with the creators to build out a direction that will resonate with your audience or tap into the trends your audience is already loving. AI tools like Brandwatch and Sprinklr are perfect for this—they help you identify trends so you can align your content strategy accordingly. Once you know what people are talking about, create interactive content like challenges or tutorials. Ask your audience to show off or create something fun using your product, and give them a branded hashtag to tie it all together.

Make it super easy for them to join in—offer a clear call-to-action and sweeten the deal with some incentives, like shoutouts or even a giveaway. But don’t forget to engage with that content! Like, comment, and share their posts—people love seeing their favorite influencers or brands react.

When you combine that personal touch with interactive, community-driven content, you’ll not only see a spike in engagement but also get that authentic brand visibility that’s hard to beat.

Ayden Syal, Founder & CEO, MOGL

Integrating influencer generated content into your marketing strategy will significantly enhance customer engagement, a key indicator for potential conversion and sales. Leveraging influencer-generated video content, whether it be UGC or short-form videos like IG reels, for example, enables brands to better engage with a more targeted audience of consumers generally at affordable rates that can be further invested upon.

When considering AI tools available, the primary two opportunities exist within a) content creation and optimization and b) AI-enhanced data insights and performance tracking.

With regards to content creation, there are numerous AI tools that not only help you (the brand) or the influencer to create high quality content in a fraction of the time but also help you to optimize the length, tone, and style of the videos. Once the content has been created and posted, there are AI tools available that offer in-depth analysis of key metrics like engagement rates, conversion, and ROI. You can also run sentiment tests using AI as well as detecting influencer trends using AI to use in your content.

At MOGL, we enable brands to generate UGC content at scale from athlete influencers and then track the performance of the social campaigns; giving them the ability to understand both the social performance but also the audience that the campaign reached. We continue to be excited about the AI tools at our disposal and will continue to incorporate them going forward.

Ben Marks, Founder & CEO, NuCreator

Brands can leverage AI to alleviate the heaving lifting around content syndication. By doing so, brands can cover more digital real estate across different platforms and formats. AI can now automatically edit videos, add subtitles, and create short snippets from long form content to repost on platforms like Instagram, TikTok, or YouTube. Brands now have the ability to create once and repurpose automatically — ensuring maximum reach, engagement, and ultimately increasing sales.

AI tools can also analyze and report on influencer’s past, real time, and future performance. Brands can use this data to take actionable insights that guide their influencer marketing strategies. Ultimately, assisting brands in selecting the “right” influencers for specific campaigns. The result is the ability to ensure partnerships align with brand objectives and reach the most relevant audience — again boosting engagement, optimizing conversions, and driving revenue.

Chris Alexander, Founder, PRSCNT

Brands are in a prime position with access to the ever-growing creator economy, essentially giving them an on-demand creative team. Today, there’s no shortage of options for activating creators of all sizes, each bringing unique talent and audience connections.

The real advantage is flexibility. From niche micro-influencers with loyal followings to bigger names with wide reach, brands can tailor content to fit any campaign. These creators seamlessly integrate branded messaging in a way that feels genuine, fostering trust that traditional ads often miss. In today’s world, brands operate like media companies, constantly producing fresh, relevant content through creators who know their audiences inside and out. It’s a fast, agile way to stay ahead of the curve.

With AI and machine learning, Brands are able to better identify ideal creators and make inferences about potential ROI and content performance. It’s never been easier to automate out the most tedious parts of running influencer campaigns, and creators are going to see the biggest benefit from this as the Creator Economy matures and grows.

Mothi Venkatesh, Head of Growth, Qoruz

In my experience, influencer-generated videos work because they feel real. When an influencer talks about a product in their own natural way, it’s more like a recommendation than an ad, which builds trust. And once the right influencer connects with their audience, you’re already halfway to making a sale. What’s even better is when followers start creating their own content around your brand—that’s the kind of buzz that leads to real visibility and sales growth.

AI tools are a game-changer here, especially when it comes to identifying genuine influencers. With so many influencers inflating their numbers, AI helps brands weed out the fake ones by analyzing follower growth and engagement patterns. But the real power of AI is in helping brands generate strong campaign ideas. By looking at what’s worked in the past, AI suggests content that is more likely to click with the audience.

AI also helps scale content, like translating videos for different markets or repurposing it for different platforms. This way, you can reach a wider audience without stretching your resources. Most importantly, AI doesn’t just track likes and views—it shows what’s driving actual sales, which is what really matters at the end of the day.

Sam Royle, Co-Founder & CEO, SoSquared

Consumer attention is constantly evolving, and keeping eyeballs on your products and services has never been more challenging, fundamentally, marketing has changed. Businesses are now increasingly leveraging influencers and content creators to build connections with their key audiences.

We have seen a huge shift in the adoption of influencer lead content taking centre stage on brands organic socials, paid ads and even on websites. To successfully break through the noise as marketers, using recognizable faces from social media to get closer to relatable 1-1 marketing is turning passive viewers into active buyers.

Christian Liquigan, CEO, Stargazer

With the evolution of AI, there are a plethora of ways to improve and/or optimize working with creators – from reporting to content and even creative ideation. In relation to moving users down the funnel, it’s imperative that you move past your typical vanity metrics such as views, likes, and comments and start optimizing search and contextual data as social platforms are steadily becoming powerful search engines. One of the biggest challenges for many brands is to create creator content at scale, and by leveraging AI to identify creators that are creating UGC within the respective category (or even intersectional categories), can help streamline the creator identification and outreach process.

Chelsie Hall, CEO, ViralMoment

Social video has flipped the traditional marketing funnel on its head. Now that many video platforms are shoppable, consumers discover a product and often purchase it within minutes. Brands can create advocates and loyal fans by using AI to thoroughly research and understand their audience, and to curate and boost content that resonates.

At ViralMoment, we’re seeing brands win when they use AI for research and content curation, and for content optimization.

Roee Zelcer, CEO, Humanz US

AI-Driven Optimization: The most straightforward is that brands can use AI tools to analyze influencer-generated video content in real time, providing critical insights into what’s working and what’s not. As widely available on all major platforms, this enables brands to quickly adapt and optimize their campaigns, ensuring better performance and increased engagement.

Scaling Creatives: AI allows brands to take successful influencer video content and scale it by creating variations tailored to different audience segments. This can ensure that each customer is receiving content that resonates with them personally, boosting relevance and driving higher engagement.

Predictive Impact Analysis: At Humanz, we leverage AI to predict the potential impact an influencer will have on a specific topic or category. By analyzing data from past campaigns, using algorithms and models to compare influencers, we can forecast how effective a particular creator will be at driving engagement and conversions. This helps brands make more data-driven decisions when selecting influencers for their campaigns.

Driving More Engagement: By leveraging AI to predict performance and scale content, brands can create a continuous feedback loop that not only drives more immediate engagement but also allows for long-term optimization of influencer partnerships.