Target has expanded its social commerce presence by joining Linktree, a platform that enables creators and influencers to create shoppable landing pages for product recommendations. 

The partnership allows influencers to earn commissions on Target products in the fashion, beauty, and home goods categories.

Linktree, which already collaborates with Nike, Fanatics, and Savage x Fenty, has added Target to its roster of over 35 brand partnerships. The platform competes with creator affiliate firms like LTK, MagicLinks, and ShopMy in a market where creators are projected to earn $1 billion from affiliate marketing this year, according to Emarketer.

Fashion influencer Kelsey Kotzur and model-actress Soo Youn Lee are the creators participating in the Linktree Shops affiliate sales program.

The platform differentiates itself through streamlined landing pages that reduce clicks to purchase, potentially increasing conversion rates. Creators can manage all their social media work, including affiliate links, analytics, and content posting, in one central location.

“This new partnership with Target enhances Linktree’s seamless shopping experience, giving followers quick access to their favorite products while supporting the influencers they love,” a Linktree spokesperson told Chain Store Age.

The move builds on Target’s existing influencer initiatives, including its affiliate program, which offers up to 8% commissions and tracking links for product recommendations. 

The retailer has previously launched holiday digital influencer storefronts and collaborated with personalities like Tabitha Brown, a two-time Emmy-nominated actress and New York Times bestselling author.

Recent data from influencer marketing platform Mavely indicates growing consumer reliance on influencer recommendations, particularly among younger demographics. The survey reveals that 52% of Gen Z and 36% of millennial consumers have purchased holiday gifts based on influencer recommendations, compared to 28% of all consumers.

Target’s most recent influencer collaboration features Taylor Swift. Exclusive releases of “The Eras Tour Book” and “The Tortured Poets Department: The Anthology” album are planned for Black Friday weekend. They will be available first in stores before expanding to digital channels.