Team5pm’s TopicTree has introduced Rank Tracker, describing it as the first tool to analyze video rankings across multiple platforms, including TikTok.

The software, developed in 2023, targets agencies, SEO specialists, and content creators who seek data-driven insights for video content strategy. Rank Tracker expands TopicTree’s existing topic discovery capabilities by adding performance-tracking features.

Source: topictree.com

The platform lets users monitor their video performance metrics while analyzing competitor content. According to TopicTree co-founder Daan Dibbetz, the tool addresses the cost concerns associated with video content production by focusing on searchable topics. 

“Video is expensive, but by creating content around topics people are actively searching for, you’re not just guessing—you’re ensuring it resonates,” Dibbetz wrote on LinkedIn.

Key features of Rank Tracker include cross-platform video ranking analysis, competitor performance tracking, and video idea generation capabilities.

According to a Wyzowl report, the use of video as a marketing tool has consistently increased over the last eight years. In 2016, only 61% of brands used video, a number that reached an all-time high of 91% in 2023 and 2024. Up to 90% of the marketers said they had a “good ROI” from video marketing in 2024.