Miami-based influencer platform Influur has announced a $10 million Series A funding round led by Point72 Ventures and HTwenty Capital, alongside the launch of new AI features and banking tools aimed at professionalizing creator payments and campaign management.

The funding round includes participation from entertainment industry figures Sofia Vergara, Thalía, Luis Balaguer, and Latin World Entertainment, as well as venture firms Magma Partners, Daedalus, IGNIA, Redwood, Vamos Ventures, Amplifica Capital, and Daniel Gutenberg.

Influur was founded in 2021 by four Latina female founders: CEO Alessandra Angelini (former CNN producer), Chief Influencer Officer Fefi Oliveira (former Nickelodeon and Telemundo), Chief Sales Officer Paula Coleman (former CNN producer) and CPO Valeria Angelini (former FedEx data analyst).

Influur’s platform, which counts Meta, Paramount, Netflix, UberEats, MasterCard, TikTok, Warner Music Group, and Hard Rock Cafe among its brand clients, is introducing an AI-powered recommendation system integrated into its Pulse desktop application. The system aims to predict campaign impact and recommend strategy within moments of planning.

“Our AI recommendation engine is a game-changer,” V. Angelini said in a news release. “By harnessing AI, we’re enabling brands and influencers to make smarter, data-driven decisions faster than ever before.”

The company is also rolling out Influur Premium, a subscription service for creators that includes automated media kit creation, access to exclusive brand campaigns, and advanced analytics tools. Premium members receive access to networking events in Miami, including sessions at yoga studios, padel clubs, and restaurants.

Point72 Ventures partner Ishan Sinha cited the founding team’s vision as a key factor in the investment. “These four entrepreneurs have impressed us with their vision to empower creators by placing their values and resources at the forefront,” stated Sinha.

The platform’s payment features appear to be gaining traction with high-profile creators. “I’ve worked with brands around the world and no one has paid me as fast as Influur,” said influencer and actress Lele Pons, highlighting the platform’s Wallet payment system and exclusive event access, including Formula 1 and Copa America experiences.

Brands are also adopting the platform for cultural marketing initiatives. Rum Flor de Caña’s Advocacy Manager, Luis Baez, noted the company uses Influur to “craft innovative influencer marketing campaigns that resonate with cultural moments.”