Getty Images has integrated its creative content library with TikTok’s Symphony Creative Studio, providing advertisers direct access to its collection of images and videos for creating platform-specific advertisements.

The partnership enables businesses to incorporate Getty’s visual content directly into TikTok’s AI-powered video generation tool, allowing for the creation of both paid and organic content that aligns with the platform’s native format.

“The need for captivating, high-quality content to convey these stories effectively to audiences has never been greater,” said Peter Orlowsky, SVP of Global Strategic Partnerships at Getty Images, in a news release.

Andy Yang, Head of Monetization Creative Product at TikTok, added that the collaboration is part of the platform’s broader initiative to enhance advertiser capabilities through generative AI. 

“Partnering with Getty Images unlocks a new avenue for marketers to scale their content and drive performance with commercially safe content globally,” Yang said.

The integration forms part of TikTok’s expansion of Symphony Creative Studio, which focuses on simplifying the content production process for advertisers by connecting creative conceptualization and final content delivery.

In October, TikTok introduced generative AI tools for Southeast Asian marketers to streamline content creation and boost e-commerce capabilities. 

According to TikTok’s research, ads specifically designed for the platform’s format boost purchase intent by 37% and brand favorability by 38% compared to repurposed assets.