TikTok Shop UK has launched its largest Black Friday and Cyber Monday sale, offering discounts of up to 60% across multiple retail categories until December 2, 2023.

As announced, the platform’s shopping event includes partnerships with major beauty, fashion, and home goods retailers. Beauty brand Garnier plans a 61% reduction on its Vitamin C bundle with Invisible Fluid SPF50, while L’Oreal Paris will discount its 12-Day Advent Calendar from £91 to £48.90.

In the fashion category, athletic wear company PUMA leads with up to 60% off merchandise, while Sweaty Betty and Karen Millen offer 20% discounts. Sports Direct announces discounts ranging from 20% to 50%.

The sale features significant price reductions on premium items, including Sage Studios’s Oracle Touch coffee machine, marked down 30% from £2,099 to £1,499. Publisher HarperCollins plans to discount 500 products by up to 50%.

TikTok Shop – which recently partnered with the British Beauty Council to assist UK beauty brands in leveraging social commerce opportunities – integrates live shopping events throughout the sale period, with several brands and creators hosting real-time shopping broadcasts.

Additional live shopping events include Luxe Collective on November 26, Sage Studios on November 29, and creator Stephanie Vavron on November 29. TikTok notes that creator appearances, dates, and shopping times may be subject to change.

The platform positions the event as an opportunity for holiday shopping, with discounts available across beauty, fashion, electronics, toys, and books categories.