Influencer marketing agency NeoReach has acquired Influencers.com and formed a strategic partnership with Blueberry AI to expand its creator monetization and management capabilities.

The company plans to develop Influencers.com into a platform offering new creator-focused tools for audience monetization and scaling. Through the Blueberry AI partnership, NeoReach aims to implement AI technology to help creators streamline content management, automate processes, and identify revenue opportunities.

“This move marks a bold step into creator-centric areas where we will provide unmatched toolsets and even greater monetization opportunities that redefine the way creators turn their passions into income,” NeoReach CEO James Michalak said in a news release.

The partnership leverages Blueberry AI’s expertise in lead generation and matching algorithms. 

“Blueberry AI is revolutionizing lead generation with an advanced matching algorithm that identifies highly tailored leads for businesses,” stated Blueberry AI co-founder Alireza Beig. “Partnering with NeoReach, we’re applying this expertise to empower creators with AI-driven tools that streamline audience engagement, optimize monetization strategies, and drive meaningful growth in the creator economy.”

Earlier this year, NeoReach released its “2023 Creator Earnings Report,” which provides a data-driven look at the creator economy based on over 2,000 responses from small, part-time creators and larger, full-time veteran influencers.

According to the study, creators predominantly sustain themselves through brand deals, with over 60% citing this as their primary revenue stream. However, in a “perfect world,” 45% would prefer their main income from ad share revenue partnerships with platforms. Some surveyed creators expressed frustrations with inconsistent compensation, citing the “lack of in-app monetization opportunities.”