House of Common, an independent podcast network under Common Entertainment, announces the acquisition of “Unemployed & Afraid,” a business podcast focused on entrepreneurial challenges and development. The network will exclusively manage advertising sales for the show as part of the partnership.

Created and hosted by Kim Kerton, a former media strategy and branded content executive, “Unemployed & Afraid” has produced nearly 200 episodes featuring entrepreneurs across various industries. The podcast, a two-time Australian Podcast Awards finalist, addresses business development and personal growth challenges entrepreneurs face.

The show joins House of Common’s existing portfolio, which includes programs such as “listenABLE,” “Relatables,” and “Never Too Small.” House of Common’s social media reach expanded to 200 million in 2024.

Joseph Summers, co-founder & CEO of Common Entertainment, cites Kerton’s background in media strategy and branded content as key factors in the acquisition. “Kim’s not only a great creator, but she also understands commercial media and partnerships, having held senior roles in media strategy and branded content over many years,” Summers said in a press release.

The podcast aims to differentiate itself by featuring entrepreneurs at various stages of business development rather than focusing exclusively on top performers. “‘Unemployed & Afraid’ represents brave entrepreneurs, at all levels and scales, and refuses to buy into a culture of income flexing, false promises, and surface-level support,” stated Kerton.

The House of Common network creates and curates stories about everyday people. Its stated mission is to make social media more educational and empowering. The partnership is expected to expand “Unemployed & Afraid’s” audience reach while introducing new commercial opportunities.

According to a recent IAB Australia Internet Advertising Revenue Report, Australian internet advertising expenditure reached $15.6B for the financial year ending June 30, 2024, marking a 9.7% year-on-year growth. Video advertising led the charge, increasing 18.6% to $4.1B. Digital audio also showed strong performance, growing 23.6% to $290.2M.