Agency
Former Google And HBO Max Strategist Joins Pixly To Expand Agency’s Consumer Brand And Influencer Practice
Pixly, a leading influencer marketing agency within the Acceleration Community of Companies, has appointed Kayla Fortin as Senior Vice President of its Consumer Brand and Influencer Practice. Fortin will spearhead the expansion of Pixly’s Consumer & Brand Services department, focusing on innovative strategies to enhance brand engagement.
Expanding Pixly’s Service Offerings
According to Ads of Brands, Fortin’s appointment marks a significant shift for Pixly as it broadens its services beyond traditional influencer marketing. Under her leadership, the agency will introduce new initiatives such as:
- Experiential Influencer Marketing: Merging physical and digital experiences.
- Retail-Focused Campaigns: Driving consumer engagement at the point of sale.
- Always-On Programs: Ensuring consistent brand visibility and engagement.
Fortin also plans to emphasize advanced brand safety measures to protect clients’ reputations and ensure trustworthiness in all campaigns.
Proven Track Record
Fortin joins Pixly from Access Brand Communications, where she served as VP of creator partnerships. During her tenure, she established the agency’s first influencer department and managed campaigns for clients, including Philips, Meta, and Capital One.
Previously, as brand director at Lupine Creative, Fortin oversaw national and regional campaigns for Google, HBO Max, and LG, specializing in 360-degree content initiatives to increase social engagement and reach.
Strengthening Market Position
“This new division will elevate Pixly’s ability to create meaningful connections through a combination of digital innovation and real-world engagement,” Fortin said in a statement. “From experiential influencer marketing to podcast integrations and retail-focused campaigns, we’ll ensure every client achieves measurable and lasting impact.”
Gustav Lindell, CEO of Pixly, stated that Fortin’s “exceptional track record and forward-thinking vision will solidify Pixly’s position as a leader in both digital and experiential influencer marketing.”