Influencer
YouTube Sensation ‘Ms. Rachel’ Is Bringing Viral Edutainment Show To Netflix
Netflix partnered with educational content creator Rachel Accurso, known as Ms. Rachel, to bring her research-backed teaching videos to the streaming platform starting January 27. The deal marks Netflix’s latest move into educational programming and expands Ms. Rachel’s reach beyond her YouTube channel, which generates over 400 million views monthly.
What’s New in Ms. Rachel’s Netflix Debut?
The first release includes four curated episodes, each focusing on essential early-learning topics:
- Speech and Toddler Learning: “Learn to Talk — ‘What’s in the Box?’ Speech and Toddler Learning.”
- First Words and Milestones: “Baby Learning — First Words, Milestones, Nursery Rhymes, and Songs.”
- Phonics and Preschool Education: “Learn to Read — Phonics, ABCs, and Preschool Learning.”
- Nursery Rhymes and Movement: “Hop Little Bunnies — Plus More Songs and Nursery Rhymes.”
These episodes will feature subtitles in 33 languages, enabling accessibility for families worldwide and expanding Ms. Rachel’s influence beyond her already broad YouTube audience.
About Ms. Rachel
Rachel Accurso launched her YouTube channel in 2019 alongside her husband, Aron. Combining songs, interactive games, and nursery rhymes, she crafts her content with input from child development experts. To date, the channel has amassed over 1 billion views, becoming a trusted resource for parents and caregivers seeking engaging learning tools for children.
Ms. Rachel’s unique teaching style blends entertainment with developmental strategies, making learning fun while helping children achieve key milestones. From language acquisition to phonics, her methods are rooted in evidence-based practices, offering practical tools for early learners.
According to Netflix’s announcement, additional episodes are planned for release later in 2025. The platform describes the show’s approach as incorporating expert strategies into traditional children’s entertainment formats to support early childhood development milestones.
A recent Precise Advertise Report Kids report shows the new generation of children who love to watch educational online content prefers to use YouTube as a platform; 86% of children under 12 prefer to watch and learn from content via YouTube.
