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Commentary
Study Reviews Social Media Performance Of Petfluencers Vs. Human Influencers
April 8, 2025A recently published study in the Journal of Advertising Research reveals that animal influencers, or ‘petfluencers’,...
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Influencer
Influencer-Founded Fashion And Beauty Brands Make Business Pivot As Category Sees Revival
April 8, 2025The influencer-to-founder pipeline is experiencing a resurgence as creator-founded fashion and beauty brands introduce modified business...
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Technology
Social Agency team5pm Unveils New Feature To Help Marketers Analyze Competitor Rankings
April 8, 2025Social agency team5pm‘s technology platform, topictree, has launched Content Gap Analysis, a new feature that helps...
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Agency
Integrated Content Agency Launches Twitch Reality Competition In Search Of ‘Next Big Streaming Star’
April 8, 2025Integrated Content Agency (ICA) is launching NEXT, a digital reality competition offering emerging streamers a chance...
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Platform
TikTok Still Accessible Via Apple’s App Store Following Assurance From U.S. Attorney General
April 8, 2025Apple Inc. is maintaining TikTok and other ByteDance Ltd. applications on its U.S. App Store for...
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Strategy
Architects Of Immersive Worlds: Inside Lenovo’s ‘Quest For The Impossible’ Series from Portal A
April 8, 2025In a medieval castle in England, two gaming creators find themselves transported from their familiar digital...
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Influencer
Walking Beats: Inside ARIatHOME’s ‘Wearable Studio’ Producing Musical Content On The Streets Of New York
April 8, 2025In the bustling streets of New York City, a distinctive figure moves through the crowds, wearing...
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Agency
Linqia Launches ‘IRL’ Solution To Boost Brand Campaigns With Integrated Services
April 8, 2025Linqia, an influencer marketing agency, announced the launch of IRL, a new solution that enables brands...
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Technology
From Underpaid To In Control: How ChannelCore Is Enabling Creator Success Through AI-Driven Tools
April 7, 2025Many of the estimated 200 million content creators worldwide who are expected to drive a half-a-trillion-dollar...
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Platform
TikTok Gets Reprieve, But Deal In Peril Following ‘Tariff War’ Between U.S. And China
April 7, 2025U.S. President Donald Trump signed an executive order extending TikTok’s U.S. operations by 75 days as...
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Commentary
Beauty Brands Leverage Influencer Partnerships For Heightened Consumer Impact
April 7, 2025Content from influencers and creators deliver higher returns than brand-owned channels across the beauty industry, according...
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Platform
YouTube Debuts Suite Of Creation Tools For Enhanced Short-Form Video Editing Capabilities
April 7, 2025YouTube is rolling out five new creation tools for its Shorts platform this spring, responding to...
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Brand
Walmart Refutes ABC News Story On Potential TikTok Acquisition
April 7, 2025Walmart has denied reports from ABC News that it was “actively considering” joining a group of...
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Platform
Snapchat Expands Partner Program To Help Drive Results For Agencies
April 4, 2025Snapchat is introducing an enhanced Agency Partner Program, expanding its existing offering to accommodate agencies of...
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Commentary
Creator Economy Job Market Rebounds In Q1 2025, New York Emerges As Top Hub
April 4, 2025The creator economy job market showed signs of recovery in the first quarter of 2025, with...
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Brand
QVC First: ‘Always-On’ Live Shopping Streams On TikTok In U.S. Launched
April 4, 2025QVC Group has entered an agreement to host 24/7 live shopping streams featuring its brands, products,...
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Platform
AppLovin Submits TikTok Bid With Eye On Global Ad Opportunities
April 4, 2025AppLovin Corp. has submitted a bid for TikTok‘s assets outside of China as the April 5...
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Agency
Later Appoints Ryan Bonnici As CMO To Lead Growth Initiatives
April 4, 2025Later, an influencer marketing and social media management platform, announced the appointment of Ryan Bonnici as...
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Agency
Verbatim: How Brianna Doe Is Generating Brand Value In An Era Of Endless Options
April 4, 2025After 12 years of working in-house at lean startups, where she led influencer marketing alongside social...
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Strategy
The Rise Of Employee Influencers: How EGC Is Making A Mark In Brand Marketing In 2025
April 3, 2025Employee-generated content (EGC)—content created and shared by employees that showcases their experiences, insights, and perspectives about...
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Talent Collectives
Billion Dollar Boy Launches Creator Fund To Support Emerging Talent At Major Events, Starting With Cannes Lions Festival
April 3, 2025Global creator agency Billion Dollar Boy and platform FiveTwoNine have launched The Creator Fund, a grant...
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Platform
Meta AI Research Chief Announces Departure, Leaving Platform At Critical Juncture
April 3, 2025Meta‘s head of artificial intelligence research, Joelle Pineau, has announced her departure from the company effective...
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Commentary
WFA Research Finds 54% Of Brands Planning Increased Influencer Marketing Spending In 2025
April 3, 2025Multinational brands are increasingly partnering with specialized agencies as influencer marketing budgets continue to rise, according...
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Agency
Hypothesis Wins Ather Energy Account For Influencer Marketing
April 3, 2025Hypothesis by Only Much Louder (OML) has secured the influencer marketing mandate for Ather Energy, the...
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Platform
Mark Cuban-backed Startup Launches TikTok Competitor
April 3, 2025Skylight, a short-form video app built on the AT Protocol, has finally launched after just 10...
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