Are you looking for some new hashtag marketing strategies to try? If so, you’re in luck! In this blog post, we’ll share 8 of our favorite hashtag marketing strategies. So, whether you’re looking to increase brand awareness or drive traffic to your website, these strategies will help you do just that! 

Hashtags are more than just a way to label content on social media. When used effectively, they can be a powerful marketing tool. Hashtag marketing can help to boost impressions, make your content more searchable and encourage users to talk about your brand. To get the most out of hashtags, you need to understand how they work and what strategies you can use to leverage them. 

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Hashtags are the lifeblood of social media. They allow you to jump into a larger conversation that anyone can follow. They can be used to track real-time events, join discussions about specific topics and connect with like-minded users. Hashtag marketing strategies vary depending on the platform you’re using, but some general tips include using relevant, popular hashtags and creating branded hashtags for campaigns and events. By taking the time to learn about hashtag marketing, you can make your content more visible and engaging for users.

How do hashtag marketing campaigns work?

A hashtag campaign is a social media marketing strategy in which you create the hashtags that will surround whatever you’re trying to promote – from product launches to contests or even just getting the word out about your brand.

Hashtags are an essential part of any marketing campaign. By selecting a hashtag that represents the campaign and sharing content related to that hashtag, brands can engage with their customers and reach a wider audience. The point is to get customers also to use hashtags on related content. This way, brands can connect with even more potential customers. Hashtags are a powerful tool that can help brands to reach their target audiences and beyond.

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By using the right hashtags for your campaign, you can even show your support for various social issues that reflect the brand’s mission. It’s also a great opportunity further build upon what you already have and increase followers, which will help grow awareness of who you are as a brand!

Hashtag marketing is an effective tool that can be used to reach a broad audience on social media. Hashtag campaigns are an excellent way to get people involved in your brand and make them feel like they’re part of the process. You can have hashtag events, product launch hashtags, or even just ask questions surrounding one central topic so that you get feedback from customers.

Let’s cover a few of the best hashtag marketing strategies to try on social media.

Best hashtag marketing strategies to try on social media

1. Event Hashtags

 If you’re hosting or participating in an event, create a unique hashtag for it and encourage attendees to use it when posting about the event on social media. This is a great way to build buzz and get people talking about your event.

2. Location Hashtags

If your business has a physical location, then using location hashtags is a great way to reach local customers and build brand awareness. For example, if you’re a coffee shop in New York City, you could use hashtags like #nyccoffeeshop or #coffeeshopsinnyc. 

3. Community Hashtags

Community hashtags are specific to a community or interest group. Using community hashtags can help you reach community members and get more involved in their conversations.

4. Branded Hashtags

Using branded hashtags is an excellent way to promote your business and build brand awareness. When creating a branded hashtag, make sure it is short, unique, and relevant to your business. Use it in all your social media posts, and encourage customers and followers to use it as well.

5. Trending Hashtags

Trending hashtags are a great way to reach a wider audience and promote your brand on social media. To find trending hashtags, simply search different social media platforms. Look for hashtags that are relevant to your industry or niche, and consider using them in your posts.

6. Campaign Hashtags

 A campaign hashtag is a specific hashtag that you create for a promotional campaign. By using a campaign hashtag, you can track the success of your campaign and see how many people are engaging with it.

7. Holiday Hashtags

Holiday hashtags are a great way to connect with potential customers celebrating specific holidays. For example, if you sell products that would be perfect for Mother’s Day, you could use the hashtag #MothersDayGifts. This would allow people who are searching for Mother’s Day gifts to find your products easily.

8. Giveaway and Challenge Hashtags

These types of hashtags are a great way to engage with your audience and generate excitement around your brand. For example, you could host a giveaway with the hashtag #mygiveaway. You could also launch a challenge with the hashtag #mychallenge. 

Top hashtags for social media marketing 

Using the right hashtags can increase your visibility, reach new audiences, and get your message out there. But with millions of hashtags in use each day, it can be tough to know which ones are right for you. To help you get started, here are some of the top hashtags for social media marketing according to Flick:

1. #business
2. #branding
3. #marketing
4. #marketingdigital
5. #entrepreneur
6. #digitalmarketing
7. #socialmedia
8. #businessowner
9. #startup
10. #entrepreneurlife
11. #marketingstrategy
12. #onlinebusiness
13. #onlinemarketing
14. #content
15. #hustle
16. #networking
17. #teamwork
18. #professional
19. #ecommerce
20. #social

However, while these are trending and popular hashtags for social media marketing, they can be highly competitive. To get the best results, you should use a hashtag that is tailored to your account size and engagement rate so it will stand out in an ocean-like environment on social media!

How to increase organic reach by using hashtags

Organic reach on social media can be a challenge, but hashtags can be a big help. By researching and using the right hashtags, you can ensure that your content reaches more people interested in what you have to say. However, there are a few things to keep in mind when using hashtags.

First, take a look at your target audience and what hashtags they are already using. If you can get involved in existing conversations, you’ll be more likely to reach new people. You can also try creating your own hashtags for specific campaigns or topics. Be sure to promote the hashtag ahead of time so that people know to use it.

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Second, if you’re using hashtags for marketing purposes, it’s important to use ones that are both popular and specific to your brand or product. That way, you can maximize your reach without getting lost in the shuffle. However, it’s also important to consider your account size and engagement rate when choosing hashtags. If you’re just starting out, it might be better to use a less popular hashtag, so you don’t get buried in lower searches. On the other hand, if you have a large following and high engagement rates, you can afford to be more competitive with your hashtags. The bottom line is that there’s no one-size-fits-all solution when it comes to hashtags–it all depends on your unique situation.

Finally, don’t forget to monitor your analytics. This will help you see which hashtags are performing well and which ones aren’t worth your time.

Hashtags can be an incredible way to increase organic reach and get your content seen by more people. With relevant hashtags and a little bit of planning, you can make sure that your hashtags are working hard for you.

Hashtag marketing examples

After going through some of the best hashtag marketing strategies and explaining how to use top hashtags to increase your organic search, we are confident that you probably want to search for some inspiration. So here are some examples of hashtag campaigns that have helped brands immensely improve their social media presence:

#Letsdolunch

In an effort to get people talking about their delicious pizza, Domino’s ran a campaign where users were incentivized with discounts for using the hashtag #LetsDolunch. The company offered special deals and discounts just by engaging customers through this social media trend! This simple but effective promotion led to a surge in tweets using the hashtag, as well as an increase in sales for Domino’s Pizza.

#ShareYourEars

When Disney teamed up with the Make a Wish foundation to raise funds, they asked people for posts wearing iconic Mickey Mouse ears and uploaded them using #ShareYourEars. For every post that was submitted in this campaign that even received support from many famous influencers, $5 would go towards the foundation!

#BeyondFiveStar

The hashtag #BeyondFiveStars encourages people to post about their appreciation for the service provided by Uber drivers. This social media craze became an unlikely hit when millions of users shared content on Twitter while thanking their drivers as if they were celebrities! The company then used this momentum in ads and also highlighted some of the most praised drivers.

#OreoHorrorStories

Oreo is always looking for new ways to engage with their fans, and this time around, they found success through the hashtag #OreoHorrorStories. The campaign began during Halloween when Oreos posted vines parodying a few iconic horror movie scenes featuring cookies as main characters in these films!

#WorthSaying

Loreal Paris engaged women all over the world to talk about issues that mattered using the simple hashtag #WorthSaying. The campaign gave them a voice and allowed for an open dialogue! Not only did the hashtag become extremely popular on social media, but it even caught the attention of celebrities like Jennifer Lopez and Blake Lively, who participated in the movement as well.

Tips and tricks to create a catchy hashtag for social media marketing

As we already showed, there’s no doubt that hashtags are a valuable tool for marketing on social media. They can help to increase brand awareness, reach new audiences, and boost engagement. But with so many hashtags out there, how can you make sure that yours stands out from the crowd?

Here are a few tips and tricks to creating a catchy hashtag:

1. Keep it short and sweet. Long hashtags are more likely to get lost in the mix. Instead, aim for something easy to remember and quick to type.

2. Make it relevant. Your hashtag should be closely related to your brand or campaign. This will help users quickly identify whether or not your content is of interest to them.

3. Don’t just post the hashtag. Make it conversational! If you can fit your message into a sentence, then users are much more likely to use it.

4. Capitalize each word. This will make your hashtag more legible and easier for users to search for.

5. Get creative! Be inventive and have fun with your hashtag. After all, a catchy hashtag can be a great way to build buzz around your brand or campaign.

6. Consider Spelling! Make sure your hashtag is spelled correctly, and avoid using commonly misspelled words; otherwise, your posts might not show up when people search for them. 

Wrap up

Are you convinced of the power of hashtags and want to start using them in your marketing? Excellent! The strategies we’ve outlined are a great place to start but don’t forget that experimentation is the key to hashtag success. Try out different combinations, tactics, and approaches to see what works best for your brand. And most importantly, have fun with it! Hashtags can be a great way to show off your personality and connect with your audience on a more personal level. What hashtag marketing strategy are you going to try first?