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Strategy
The Rise Of Employee Influencers: How EGC Is Making A Mark In Brand Marketing In 2025
April 3, 2025Employee-generated content (EGC)—content created and shared by employees that showcases their experiences, insights, and perspectives about...
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Talent Collectives
Billion Dollar Boy Launches Creator Fund To Sponsor Emerging Talent At Major Events, Starting With Cannes Lions Festival
April 3, 2025Global creator agency Billion Dollar Boy and platform FiveTwoNine have launched The Creator Fund, a grant...
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Platform
Meta AI Research Chief Announces Departure, Leaving Platform At Critical Juncture
April 3, 2025Meta‘s head of artificial intelligence research, Joelle Pineau, has announced her departure from the company effective...
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Commentary
WFA Research Finds 54% Of Brands Planning Increased Influencer Marketing Spending In 2025
April 3, 2025Multinational brands are increasingly partnering with specialized agencies as influencer marketing budgets continue to rise, according...
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Agency
Hypothesis Wins Ather Energy Account For Influencer Marketing
April 3, 2025Hypothesis by Only Much Louder (OML) has secured the influencer marketing mandate for Ather Energy, the...
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Platform
Mark Cuban-backed Startup Launches TikTok Competitor
April 3, 2025Skylight, a short-form video app built on the AT Protocol, has finally launched after just 10...
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Platform
Amazon, OnlyFans Founder Join TikTok Bid As Deadline Looms
April 3, 2025Amazon and a consortium led by OnlyFans founder Tim Stokely have emerged as the latest potential...
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Agency
Shermin Lakha Highlights The Potential Of ‘Boring Products’ In Live Stream Marketplace
April 3, 2025Tiger Tiger Creative Agency has sourced, trained, and deployed over 180 live stream creators who have...
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Influencer
Kat James On Finding Her Second Act In The Creator Economy At 50
April 3, 2025Kat James built a TikTok following of one million by teaching beauty techniques to women aged...
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Technology
Pixability: Making Every YouTube Impression Matter With A Data Advantage
April 3, 2025Pixability, founded as a tech company exclusively focused on YouTube advertising optimization, serves brands and agencies...
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Technology
Social Tip: Empowering Everyday Consumers By Leveraging Brand Love As A Competitive Advantage
April 3, 2025Social Tip will pay anyone with a social media account to post about products they’ve purchased...
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Platform
KICK Launches $100,000 Developer Challenge With New Public API
April 2, 2025KICK streaming is expanding its creator ecosystem by launching a public API and a $100,000 developer...
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Influencer
Australian YouTuber Ordered To Pay $350,000 In Case Over False Claims Versus U.S. Gamer Billy Mitchell
April 2, 2025A Brisbane district court has ordered Queensland-based YouTuber Karl Jobst to pay $350,000 plus interest and...
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Platform
Industry Experts On How Creators, Brands Can Leverage Instagram’s Testimonials Feature
April 2, 2025Instagram’s recently launched Testimonials feature enables brands to pay creators for sponsored comments, tapping into the...
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Influencer
MrBeast, Fede Vigevani To Host International Creator Basketball Showdown On April 25
April 2, 2025MrBeast is partnering with Mexico City-based Fede Vigevani to organize a basketball game pitting Spanish-speaking influencers...
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Platform
OnlyFans Sued: Subscribers Claim Fraud Over Model ‘Impersonation’ By Agencies
April 2, 2025Two former OnlyFans subscribers from Illinois are suing the platform’s parent companies, Fenix Internet, LLC and...
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Brand
Audacy Launches Creator Lab To Support Podcasters, Scale Advertising Opportunities
April 2, 2025Audacy has announced the launch of the Audacy Creator Lab, an initiative designed to support podcast...
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Agency
How GIFTA Is Rebuilding Trust In Influencer Marketing
April 2, 2025A recent study based on a survey of 1,000+ consumers revealed that 58% of Gen Z...
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Platform
YouTube To Overtake Disney As Largest Media Company By Revenue By End Of 2025
April 1, 2025YouTube is poised to surpass Disney as the largest media company by revenue in 2025, according...
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Influencer
Streamer Adin Ross Reinstated On Twitch After Two-Year Ban
April 1, 2025Streamer Adin Ross has returned to Twitch following an indefinite ban imposed in February 2023. The...
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Platform
YouTube Demonetizes Channels Behind AI-Generated Movie Trailers
April 1, 2025YouTube has suspended monetization for two prominent channels specializing in AI-generated fake movie trailers following a...
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Brand
AnyMind Group Expands Into E-Gifting With Acquisition Of Japanese AnyReach
April 1, 2025AnyMind Group, a business platform as a service (BPaaS) company, announced the completion of its full...
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Brand
AdLarge Acquires Adalyst Media, Expands Female-Driven Content
April 1, 2025AdLarge, a podcast advertising sales company, has acquired Adalyst Media‘s portfolio of 25 podcasts, expanding its...
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Influencer
New Zealand Influencers Face Fines Over Offshore Online Casino Promos
April 1, 2025Influencers in New Zealand have received takedown notices from the Department of Internal Affairs (DIA) following...
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Platform
TikTok Sale Deal Expected Before April 5 Deadline, Trump Says
April 1, 2025U.S. President Donald Trump has confirmed that a deal for ByteDance to sell TikTok will be...
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