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Platform
New Research Reveals How TikTok’s Algorithm May Shape American Views Of China
January 9, 2025A new study from Rutgers University researchers suggests that TikTok‘s content distribution patterns differ significantly from...
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Platform
Top 5 Product Categories Driving Social Commerce In 2025 – Report
January 9, 2025Fashion and beauty products are forecast to lead social commerce purchases in 2025, according to new...
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Platform
Whatnot Raises $265M To Challenge TikTok Shop In Livestream Shopping
January 9, 2025Whatnot Inc., a livestream shopping platform aiming to rival TikTok Shop, has secured $265 million in...
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Platform
Instagram Pulls Plug On Creator Ad Program Months After Global Expansion
January 9, 2025Instagram confirms shutting down a program that allowed creators to earn revenue from advertisements placed between...
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Brand
PGA TOUR Golf Creator Series Expands After Massive YouTube Success
January 9, 2025The PGA TOUR and Pro Shop Studios announced an expansion of their creator-driven content strategy for...
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Platform
UFC CEO Dana White Joins Meta’s Board As Tech Giant Maneuvers To Leverage ‘Future Prospects’
January 8, 2025Meta announced the addition of three new directors to its board, including UFC President & CEO...
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Strategy
Harvard Launches Platform To Connect Student-Athletes With Businesses For ‘Better Opportunities’
January 8, 2025Harvard Athletics has introduced a digital platform dubbed One Crimson NIL Exchange to connect student-athletes with...
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Platform
Meta Ditches Fact-Checking, To Counter Misinformation With X-Like Community Notes
January 8, 2025Meta CEO Mark Zuckerberg announced major changes to content moderation policies across Facebook, Instagram, and Threads,...
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Platform
Ipsos And TikTok Survey Reveals Platform Of Choice For US Shoppers
January 8, 2025New research from TikTok and Ipsos reveals that TikTok is emerging as a major platform for...
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Platform
Meta ‘Mistakenly’ Restricts LGBTQ Content From Teen Users – Report
January 8, 2025Meta restricted access to LGBTQ-related hashtags and search terms on InXstagram for several months under its...
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Influencer
The Nano Influencer: Who, Why, And How
January 8, 2025In 2019, the word “influencer” was shortlisted for Collins Words of the Year (“climate strike” took...
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Technology
PayPal Sued Over Browser Extension Allegedly Diverting Creator’s Commission
January 8, 2025Devin Stone, an attorney and creator behind the LegalEagle YouTube channel, has filed a lawsuit against...
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Platform
Consolidation, Global Expansion, And More: The Creator Economy’s M&A Landscape In 2024
January 8, 2025With a global market value of $156.4 billion, the creator economy and its impact cannot be...
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Platform
Utah Lawsuit Alleges TikTok Knew About Children Being ‘Groomed’ On Livestreams
January 6, 2025Now unsealed internal TikTok documents reveal the company was aware of the systematic exploitation of minors...
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Platform
U.S. Justice Department Asks Supreme Court To Reject Trump’s Bid To Delay TikTok Ban
January 6, 2025The U.S. Department of Justice (DOJ) urged the Supreme Court on January 3 to deny President-elect...
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Platform
Gen Z Consumers Save Hundreds Of Dollars With Lifestyle-Changing Trend Popularized By TikTok
January 6, 2025A new TikTok movement called “underconsumption core” is influencing Gen Z spending habits. A survey released...
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Platform
Fostering College Communities: How Connyct Creates Purpose-Built Social Networks
January 6, 2025As major social platforms face increasing scrutiny over privacy and algorithmic content distribution, Matthew Berman’s new...
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Technology
Later Expands Creator Commerce Reach With $250M Mavely Purchase
January 3, 2025Later, a leading influencer marketing and social media management platform, has acquired Mavely in a $250...
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Brand
LEGO, Epic Games Tap Influencer Madison Beer For LEGO Fortnite Campaign
January 3, 2025LEGO and Epic Games launched two major updates to LEGO Fortnite in December 2024, partnering with...
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Influencer
How The Military Recruitment Crisis Pushed The Pentagon To Fund MrBeast, TV Stars In A Bid To Woo Gen Z
January 3, 2025The U.S. Department of Defense approved production support for shows featuring MrBeast, Kelly Clarkson, and Guy...
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Agency
Squad And Famous Birthdays Partner To Connect Brands With Creators
January 2, 2025Squad, an influencer marketing platform and its talent buying arm the Reiman Agency has partnered with...
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Platform
Venezuela Hits TikTok With $10M Fine Over Deadly Viral Challenges
January 2, 2025Venezuela’s Supreme Court has ordered TikTok to pay a $10 million fine for failing to prevent...
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Influencer
How This Dubai Content Creator Turned Follower Trust Into A Sell-Out Fragrance Brand
January 2, 2025Dubai-based content creator Mahmoud Sidani, known as Mr. Moudz to his nearly 1 million social media...
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Brand
Saudi Arabia Taps International Influencers To Reshape Its Global Tourism Image
December 31, 2024The Saudi Tourism Authority (STA) announced a new partnership aimed at expanding its global influencer marketing...
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Influencer
MrBeast Claims ‘Beast Games’ Is Amazon Prime’s #1 Most-Watched Show In 50+ Countries
December 30, 2024MrBeast reports that his new series “Beast Games” has reached the number one spot on Amazon...