Brand
All About the Zara Influencer Program
If you love Zara and have always wanted to collab with them, then this article is for you! NetInfluencer will talk about the Zara Influencer Program.
Here’s how you can get in on the action and become an influencer for one of the most successful fashion brands – Zara.
What is Zara?
Zara is one of the world’s most successful fashion brands. The brand was established by Amancio Ortega and Rosalía Mera in 1975 as a family-run business in northern Spain’s hub Galicia. This store originally featured affordable lookalike products of higher-end fashion pieces.
Following their successful launch, Zara’s business model attracted the attention of many Spanish consumers, allowing them to open another nine stores, most of which were situated in larger cities and hubs throughout Spain. After its national growth, the brand started aggressively expanding into international markets, some of which included New York, France, Portugal, Malta, Greece, Sweden, and Norway.
Nowadays, you’d be hard pushed to find a developed city without a Zara store. The brand now operates 2,200 plus stores globally, which are located strategically in over 96 countries.
The brand belongs to Inditex, which is the largest fashion distribution group worldwide, with more than 7,400 stores and an annual revenue of 25 billion USD. Inditex owns other fast-to-midrange fashion brands such as Bershka, Stradivarius, Massimo Dutti, and Pull&Bear.
According to Zara, its core values were founded on four principles: sustainability, clarity, functionality, and beauty. And, it’s no secret that the success of this major fashion brand is primarily due to its commitment to keeping up with rapidly evolving trends and bringing them to market via new collections as fast as possible.
When compared to other fashion brands, what the brand is achieving is pretty impressive. They’re able to bring a product from developmental designs to shelves in stores within a couple of weeks thanks to their refined distribution and logistic channels. In most cases, this process can take brands an astounding six months, and sometimes more!
The brand’s capacity to strategically launch new collections so quickly is what has set them apart from other competitors and made them the powerhouse fashion brand they are today.
Zara has left marketers perplexed over the years because up until last year, they refused to partake in almost all forms of advertising. I mean, they don’t even add their brand logo to some of their products because they’d rather expand their store count over wasting money on advertising.
Whether intentional or not, Zara has millions of followers across all social media platforms, which in recent years they’ve begun leveraging as a method of communication with their loyal customers.
So, now that you have a better idea of Zara’s history, let’s take a look at some of the fun stuff!
Who are the Zara influencers, and What Do They Do?
Instagram marketing is one of the only ways in which the brand participates in advertising. Nowadays, with updates to Instagram linking, and the integration of shopping features buying on social media is easier than ever before. With a simple click of a button, you can add that cozy Zara jumper from an IG image to your wardrobe.
In the past, the brand hadn’t really made an effort to partner with influencers. User-generated content was not in short supply, and with celebrities and even royals endorsing their products they didn’t see much need. Until last year when Zara shocked the world when in February 2022 they announced that they’d partnered with a famous Barcelona-based influencer, Marta Sierra.
The effect of micro-influencers on Zara’s success shouldn’t be ignored either. If the brand has shown us anything, it’s that smaller influencers and content creators offer incredible value and impact, especially when it comes to authentic user-generated content.
With a more intimate audience, micro-influencers are able to deliver brand awareness that garners more trust.
What are the Zara Influencer Requirements?
I’m sure by this point you’re asking yourself if it has an affiliate program. And, well the answer is sadly – no. The brand doesn’t have an active affiliate program.
There may be a slight possibility that the affiliate program is exclusive and is only open to a select few who are contacted via a Zara representative.
Hopefully, this fashion-super star considers altering its advertising strategy to make room for an affiliate marketing program at some point in the near future. So, don’t lose hope just yet!
On a separate note, there is no application to become an influencer or ambassador online, or on their website. Past content creators have stated that a representative for the brand will headhunt and reach out to influencers.
How to Promote Zara Products as an Influencer and Make Money
Becoming a Zara influencer can give you the opportunity to make an income by promoting your fave Zara products through various channels. Their chic products paired with their affordable price tag are major selling points that you can leverage to help spread brand awareness online.
Here are some awesome ways influencers are using social media to promote Zara products:
How Influencers Promote Zara on Youtube
There’s no better place for fashion hauls than Youtube, and we’re not at all surprised to find tons of influencers sharing their clothing hauls on the platform. Creating a try-on video or haul is something you can do to promote the brand once you’re signed up for their influencer program.
Here are some of the ways that influencers are promoting the brand on Youtube:
- AnnieJaffrey
Annie is a popular lifestyle influencer on Youtube, boasting 858 thousand subs. In her haul video, she can be seen going about her day in a Vlog format. At the four-minute mark, she shows off her new outfit from Zara, letting her audience know that she’s really happy about the purchase.
- Toni Sevdalis
Toni posted a fashion haul video to her 361 thousand sub-Youtube account where she had shopped the sale and was running through each item she’d purchased for her audience, while at the same time making a point to mention that specific items had already sold out.
- Isabella Smith
Isabella is a UK-based Youtube micro-influencer. Her video is filmed in a haul-vlog format. She discusses each item with her audience before then trying it on herself and sharing her honest feedback.
How Influencers Promote Zara on Instagram
Similar to TikTok, Zara influencer’s on Instagram have been taking advantage of short-form video reels to model the brand’s accessories and clothing.
Here, GeorgiahJobson is seen sporting a beautiful dress. Georgia goes on to showcase other items of clothing in her carousel post, styling her outfits effortlessly for a timeless look.
As mentioned before, Zara is known for letting word-of-mouth marketing work its magic. And nowadays, that’s comparable to micro-influencers sharing their content online. In the next two examples, we see this in action!
@_ay.ylin posted a black and white mirror selfie where she’s tagged Zara.
Here, we also have @soonlolita, a fashion blogger from Buenos Aires who’s also considered a micro-influencer, posting her recent classic look that’s comprised of Zara pieces. She’s tagged the brand in her post for added exposure.
How Influencers Promote Zara on TikTok
Here are some of the ways that influencers are promoting Zara on TikTok:
First, we’ve got Denise Mercedes, who shared a TikTok as part of her mini-series called “Style, Not Size” where she shares how different Zara pieces of clothing look on different-sized bodies.
@aanishagurung_ has close to half a million followers on TikTok. In her video, she’s seen styling a white Zara shirt with lime-green ruffled sleeves.
Lastly, Mikaylanogueira, who’s a verified TikTok creator is seen reviewing Zara’s makeup line. Her video is filmed in a Vlog format where she is talking directly to her audience while showcasing the products and discussing how strange it seems to her for the fashion giant to launch makeup products in the first place.
Conclusion
Becoming a Zara influencer or being accepted into their exclusive program is something most fashion-focused content creators aspire to and all you need to do is follow the tips we’ve outlined in this guide.
Whether you’re a micro or macro influencer, start creating content online to catch the attention of Zara brand representatives and seal the deal on your influencer partnership.
