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Brand
Pacsun Spotlights Fashion, Music At Rolling Loud California 2025 With Exclusive Livestream Content
March 26, 2025Pacsun expanded its presence in youth culture through multiplatform content initiatives at Rolling Loud California 2025,...
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Strategy
How QYOU’s Paradise Campaign Turned Plot Secrecy Into Creator Marketing Gold
March 26, 2025Four social media creators received mysterious briefcases delivered by suited agents. Their familiar content formats were...
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Agency
TryMus Group: Focusing On Long-Term Relationships And Content Depth In Influencer Marketing
March 26, 2025TryMus Group is a Toronto-based social media and influencer marketing agency launched in 2016 and specializes...
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Brand
JCPenney Names VaynerMedia For Social And Influencer Marketing Amid Brand’s Transformation Initiatives
March 26, 2025JCPenney has appointed VaynerMedia as its social and influencer marketing agency of record as part of...
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Influencer
Gen-Z Influencer Kat Abughazaleh Eyes Congressional Seat, To Leverage Social Media Platforms In Election Bid
March 26, 2025Kat Abughazaleh, a 26-year-old social media commentator known for her political content on TikTok, announced her...
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Platform
YouTube To Test New Ad Feature For To Strengthen Position In Podcast Market
March 26, 2025YouTube is preparing to test a feature that would allow host-read advertisements to be dynamically inserted...
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Influencer
Ex-Fox News Anchor Megyn Kelly Joins Political Content Wave With New Podcast Network Launch
March 26, 2025Former Fox News primetime anchor Megyn Kelly has launched MK Media, a new video and audio...
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Talent Collectives
Talenture Agency: The Live Streaming Accelerator With A Creator-First Business Model
March 26, 2025Talenture Agency has built a creator management model that allows creators to keep 100% of their...
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Technology
Noosphere: Building The Architecture To Pave The Way For Journalists To Thrive In The Creator Economy
March 25, 2025More than one in five Americans regularly receive news from social media creators. Recent Pew Research...
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Strategy
E-Commerce Veteran Shares Key Insights After Spending $10M On Influencer Marketing Campaigns
March 25, 2025Sean Frank, CEO of wallet company Ridge, has released a YouTube video detailing insights and strategies...
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Technology
Podcastle Unveils New AI Tool For One-Click Multi-Camera Editing
March 25, 2025Podcastle has introduced AI Smart Layout and Dynamic Speaker, a new technology that automates multi-camera editing...
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Platform
Perplexity Proposes Open-Source TikTok Algorithm In Acquisition Bid
March 25, 2025Perplexity, the AI-powered answer engine startup founded in San Francisco in 2022, is proposing to acquire...
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Commentary
Report Shows Shift From Reach To Relationships In Creator Marketing
March 25, 2025The influencer marketing industry is shifting beyond mere reach metrics toward deeper audience connections, according to...
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Technology
Invisible Universe Debuts AI Animation Tool Kit To Boost Content Creation
March 25, 2025Invisible Universe has launched access to its AI-powered animation pipeline, attracting production companies and independent creators...
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Influencer
UK Influencer Chloe Walsh Expands Beauty Brand To Multi-Functional Brick-And-Mortar Shop
March 25, 2025Chloe Walsh, 26, is set to open a new store for her beauty brand, Clomaná Beauty,...
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Technology
Fanvue Touts ‘Time Efficiency’ Approach To Boost Creator Monetization
March 25, 2025Will Monange (left) & Joel Morris (right) Direct fan monetization is on an upward curve, but...
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Technology
Plannin.com: Enabling Lifetime Earnings For Travel Creators Through Audience Bookings
March 25, 2025Are travel creators facing a disconnect between their influence and their income? Most affiliate programs cut...
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Talent Collectives
Unpacking Outloud Talent’s Culture-First Approach To Creator Economy Consolidation
March 25, 2025Outloud Talent, a subsidiary of The Outloud Group, expanded from representing 30 creators to over 200...
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Brand
Trust As Currency: ProfitHub’s Creator-First Strategy To Elevating Financial Education
March 24, 2025A total of 77% of Gen Z and 61% of Millennials actively seek financial advice or...
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Platform
TikTok Launches Exclusive In-App Experience For Selena Gomez & Benny Blanco’s Collab Album
March 24, 2025TikTok has unveiled a new in-app experience coinciding with the release of “I Said I Love...
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Influencer
TikTok Influencer Alix Earle Files $1M Lawsuit Against Gymshark Over Terminated Agreement
March 24, 2025TikTok influencer Alix Earle has filed a $1 million lawsuit against British fitness brand Gymshark, claiming...
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Technology
Are Digital Avatars Taking Over China’s Live Streaming Industry?
March 24, 2025AI-generated digital avatars are gaining traction across China’s livestream e-commerce platforms. According to Sixth Tone, over...
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Influencer
Darren “iShowSpeed” Watkins Announces IRL Live Stream Tour Across China, Mongolia, Hong Kong
March 24, 2025YouTuber Darren “iShowSpeed” Watkins announced plans for a multi-week streaming tour across multiple East Asian locations...
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Brand
YouTuber IShowSpeed Joins Top Athletes In DICK’S Sporting Goods’ Latest Footwear Campaign
March 24, 2025DICK’S Sporting Goods has launched a new footwear advertising campaign called “Speed Shopping” featuring internet personality...
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Commentary
TikTok Shop Drives Over $700 Annual Spend Per User, Research Shows
March 21, 2025PartnerCentric’s new research, surveying 1,002 Americans aged 18-60, reveals that 37% of TikTok users have purchased...
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